pieces

This is what it could look like, but you gotta know like we are in this to help that business grow and we're gonna throw three of the most powerful marketers that you're ever gonna find at this thing to be able to crush that market long-term, but when that happens...

...start pulling this dude together out of the the pool industry and start having a conversation with him about like, "Hey, listen, this is what it could look like, but you gotta know, like, we are in this to help that business grow, and we're gonna throw three of the most powerful marketers..."

Speaker 1: ...pop up. I'm probably going to come back to you and I'm just going to send it to you and go, "What do you think on this one?" Speaker 2: Yeah. Speaker 1: Like tell me what you think we should do and if you want to get through it together and then I'm very seriously going to start pulling this dude together out of the pool industry and start having a conversation with him about like, "Hey, look..."

No, that... like, I would rather come back to you. Like, what I'm probably going to do on some of these ones that pop up, I'm probably going to come back to you and I'm just going to send it to you and go, "Dude, what do you think on this one?" Like, tell me what you think we should do, and if you want to go do it together, and then I'm very seriously going to...

Speaker 1: ...feel comfortable spending on, on it, and then I'll tell you yea or no, right? And if I say no, it's only because I don't want to take the money, bro, and I know it's going to be like, not, you know, it's going to take a while. Speaker 2: Like, I would rather come back to you, like what I'm probably going to do on some of these ones...

Speaker 1: You're right, Mike. Mike: I agree, I agree. Speaker 1: Yo, I- hey, I'm with it. Listen, man, you let me know how many listing- trouble listings you might have, and then, um, because it's you, I would just say, "Hey Mike, you know, I got this one, this is the budget." And when I say budget, whatever you feel...

Parlay in that thing and, but you know, we can get, if we get the right people involved with it and we just keep it lean and mean, you don't need a whole lot of people to be able to do great work.

Speaker 1: ...talking to, especially when we're talking about ownership, you know? So, I'm like, man, we're just gonna keep parlaying that thing, and, but you know, we can get, if we get the right people involved with it and we just keep it lean and mean, you don't need a whole lot of people to be able...

Their whole thing is they want to, they want to extend $5 million lines of credit to other businesses. Well, people who want a $5 million line of credit are probably the types of people you and I want to be talking to, especially when we're talking about rev share deals. So, I'm like, man, we're just going to keep...

...to be rideshare opportunities on that one. The beautiful part of it is where it opens up for us is that banking relationship. Their whole thing is they want to—they want to extend $5 million lines of credit to other businesses. Well, people who want a $5 million line of credit are probably the types of people you and I want to...

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business, like I really, really care about whether or not that thing grows or not. And I know that it was already mismanaged, but you know, there could be rev share opportunities on that one. The beautiful part of it is what it opens up for us is that banking relationship.

Speaker 1: ...more of those clients. Speaker 2: Yeah. Speaker 1: So, so but like, the reality of it is, man, I care about that business. Like, I really, really care about whether or not that thing grows or not. Um, and I know that it was already mismanaged, but you know, there...

Okay, so like my next step is if I could get this thing stabilized and everything working the way I want it to, I'm going to get their client list and I'm going to go use that case study to take more of their—more of those clients. So, so, but like the reality of it is, man, I care about that business.

...down there like, "Dude, my agency's not doing that for me." And he had this agency out of St. Louis. That agency runs St. Jude. So, like, they... they... So, like, my next step is if I could get this thing stabilized and everything working the way I want it to, I'm going to get their client list and I'm going to go use that case study...

The client was, they, uh, their president is a board member on one of the banks I was working with and he saw me give three presentations and break it down. He's like, "Dude, my agency's not doing that for me." And he had this agency out of St. Louis, that agency runs St. Jude. So I'm like, they, they...

I never want to, but like listen, this one we just took, I was telling you, so the way we got that large furniture client was they—their president is a board member on one of the banks I was working with, and he saw me give three presentations and...

[Chat Transcript] Brian Hong (DM) - Merlino Marketing Brian Hong: wuddup! @Michael Merlino Andrew Winegeart: You: I got it, I went to wrong DM chat 101 it was Henri. Thanks! Brian Hong: Don just added you to the repo for Thorbit. Henri L: I have the Thorbit code. What is your username or email I can share the repo with? @Michael Merlino Michael Merlino: mmerlin023 Brian Hong: Brian Hong is from Infintech-CFS Michael Merlino: https://meet.google.com/jkv-gcje-ncx?authuser=0 Brian Hong: I nicely hear that about everyone who uses SEO Neo. It's a sign that every single person says the same thing about how difficult it is to use.

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100%. Yeah. Yeah, no, that is not the game we're playing at all. I want the long-term game. I want clients. I, I never want to... but, but like listen to this, this one we just took, I was telling you. So, the way we got that, that large furniture...

Speaker 1: That's what I've really learned. They're just salesmen and they churn and burn their clients and they don't even care. It's like, oh well, if I can keep them for eight months or three months or two months, it's not cool. Speaker 2: Yeah, no, that is not the game we're playing at all. I want the long-term game. I want clients...

Yep. Right.

Speaker 1: If it's not profit share, right? For me, like, why am I doing it? 'Cause I'm going harder than the business owner is for his business. Speaker 2: 100%. Speaker 1: So yeah, I think we're on the same page, man, because it's hard to find people in this industry that have the integrity...

...obviously. And then once I'm killing it on Maps, well, are we getting any leads from TikTok? No. Why? Let's do that. Because you know I teach the whole so- like the whole... so for me, it's like, it's almost like a never-ending game and this is why, right? It's like...

Speaker 1: Like with maps, could be a little bit different because them algos be kind of bugging out, but... the mo— Chris, I just want you to really understand something about me, bro. My number one concern is getting results for the business owner continuously.

whether you're profitable or not. And people respect that because they, you know, if they, especially if they've been doing this marketing, they know kind of like what you said, sometimes once you get there, you can kind of coast, especially with organic rankings, as long as you keep your link building and anchor text ratio right.

and suggest this sometimes, right? Hey, listen man, I looked at the area, I looked at this, it's gonna be X amount per month till we get you there. Once we get you there, it'll be X amount a month and it's called maintenance mode. This is regardless if I'm doing...

Nice. Sounds beautiful, bro. Yo, uh, one thing, all my listings get love continuously 'cause to maintain dominance, you know, you gotta give it some stuff. So another thing I've also, I teach my people...

Speaker 1: ...up three months work into that and I'm, like, my business plan is to own people for 36 months average. So if we took the next, you know, 34 months and you didn't have to do anything and you got paid for it... Speaker 2: Dude, as long as I'm getting paid, I'll keep paying you.

...ways where it's like, dude, I could put a couple three months work into that and I'm pro- like my- my business plan is to own people for 36 months average. So if we took the next, you know, 34 months and you didn't have to do anything and you got paid for it, dude, as long as I'm getting...

Speaker 1: They see something rolling and then they want to go fucking tinker with it and they break their own shit. I'm like, "Dude, what are you doing?" Like, when it's rolling, ride. Speaker 2: Yeah, yeah. Exactly. Exactly. Speaker 1: I also... but very seriously, like I literally don't care, so, so if we can find ways where it's like, "Dude, I could..."

So the crazy shit is like watching people where all of a sudden they get something rolling and then they want to go fucking tinker with it and they break their own shit. I'm like, dude, what are you doing? Like when it's rolling, ride. So, but no, but very seriously, like I literally don't care, so if we can find...

Speaker 1: But as long as it's still rolling, dude. Listen, if you do two months of work and it crushes and you don't do anything else, I don't give a fuck about the task list, I just care about whether the phone rings. Speaker 2: Nice, yeah. Beautiful. That's what I'm talking about, baby. Speaker 1: So the crazy shit is like watching people where all of a sudden they get...

Go back and and shake hands and kiss babies with the client, but as long as it's still rolling, dude, listen, if you do two months of work and it crushes and you don't do anything else, I don't give a fuck about the task list, I just care about whether the phone rings.

...or if it's like, "Hey, listen, we get 18 months in and now Mike needs to prop it up and give it a little more love, I'll pay you the entire time. I do not care, because the only thing that's going to keep me just keeping that damn thing running and let me go back and shake hands and kiss babies with the clients..."

Speaker 1: ...on it for two more years, but it still performs, or if it's like, "Hey, listen, we get 18 months in and now Mike needs to prop it up and give it a little more love," I'll pay you the entire time. I do not care, because the only thing that's key is just keeping that damn thing running and let me go...

So here's what I would tell you. What I'm really paying you to do is not to do SEO. I'm paying you to keep me in the seat as long as you possibly can. So if you come in and blast that damn thing for two months and then don't do a damn thing on it for two more years, but it still performs...

As long as that phone rings. Right? So, so here's what I would tell you. What I'm really paying you to do is not to do SEO. I'm paying you to keep me in the seat as long as you possibly can. So if you come in and blast that damn thing for two months and then don't do a damn thing...

Speaker 1: ...possible, you know what I'm saying? Speaker 2: Here's what I would tell you. You and I do not get paid at all to do fucking tests. That's not what clients pay us for. They don't give a fuck if we did zero tests or a hundred tests as long as that— Speaker 1: ROI. They want that ROI. Speaker 2: Right, so...

Speaker 1: But like, listen... Speaker 2: Yep. Speaker 1: What... He... Here's what I would tell you. You and I do not get paid at all to do fucking tasks. That's not what clients pay us for. They don't give a fuck if we did zero tasks or a hundred tasks.

...it needs depending on how it sits at that moment in time, right? But if it's a brand new GMB, then guess what? I'm gonna do what an agency would call six to nine months worth of work in a week or two, because I want the end result as fast as possible.

Speaker 1: Month one I'm gonna do this, month two I'm gonna do this, month three I'm gonna do this, month four I'm gonna do this, right? Like, I'm not an agency guy. I'm a fucking business owner and a rev-share equity play guy. The minute I get a GMB, I do everything it needs depending on what it...

Speaker 1: ...even through someone, I want, I want to make sure like, yo, don't get on the call and tell them no lies, right? And then, anyway, I'm, let me just say this, right Chris, most agencies, bro, they base their budget on month one...

Speaker 1: I can sell it, I can sell it, because if I can't sell it, we don't want it. Speaker 2: Yeah.

Speaker 1: Hey, listen, you know you need more than that. Just tell me what you need and then if I can sell it, I can sell it, because if I can't sell it, we don't want it. Speaker 2: Yeah, yeah, exactly. That's exactly what I'm trying to say, bro, because that's how I like to work. I don't like drip-feeding customers, you know what I mean? If I'm going to take their money or...

Speaker 1: 100%. Speaker 2: Well, but listen on those, like I'd rather work, like this is where I'm very serious about this stuff. I'm fine with it being a partnership and you and I coming together and saying like, "Hey, listen, you know you need more than that. Just tell me what you need and then if I can sell..."