Timeline

And did it fucking... Yeah. Mhm.

[Spreadsheet/Data Content] Batch03 Ads Meta Import Campaign Data Table: Ad ID | Campaign Name | Ad Set Name | Ad Status | Placement | Body (Primary) | Title (Headline) 827-1 | NVSP-BillAI | AUCTION 827 | PAUSED | OFFSITE | You paid | PG&E's 827-2 | NVSP-BillAI | AUCTION 827 | PAUSED | OFFSITE | You've | Last 827-3 | NVSP-BillAI | AUCTION 827 | PAUSED | OFFSITE | You own | August is 827-4 | NVSP-BillAI | AUCTION 827 | PAUSED | OFFSITE | PG&E's | You own 828-1 | NVSP-BillAI | AUCTION 828 | PAUSED | OFFSITE | Last | Your 828-2 | NVSP-BillAI | AUCTION 828 | PAUSED | OFFSITE | August is | PG&E pled 828-3 | NVSP-BillAI | AUCTION 828 | PAUSED | OFFSITE | You own | Name one 828-4 | NVSP-BillAI | AUCTION 828 | PAUSED | OFFSITE | Your | Your 829-1 | NVSP-BillAI | AUCTION 829 | PAUSED | OFFSITE | PG&E pled | PG&E's 829-2 | NVSP-BillAI | AUCTION 829 | PAUSED | OFFSITE | Name one | PG&E 829-3 | NVSP-BillAI | AUCTION 829 | PAUSED | OFFSITE | Your | If PG&E 829-4 | NVSP-BillAI | AUCTION 829 | PAUSED | OFFSITE | PG&E's | I want you 830-1 | NVSP-BillAI | AUCTION 830 | PAUSED | OFFSITE | PG&E | PG&E has 830-2 | NVSP-BillAI | AUCTION 830 | PAUSED | OFFSITE | If PG&E | A stranger 830-3 | NVSP-BillAI | AUCTION 830 | PAUSED | OFFSITE | I want you | If a solar 830-4 | NVSP-BillAI | AUCTION 830 | PAUSED | OFFSITE | PG&E has | PG&E has 831-1 | NVSP-BillAI | AUCTION 831 | PAUSED | OFFSITE | A stranger | "We Didn't Fre 831-2 | NVSP-BillAI | AUCTION 831 | PAUSED | OFFSITE | If a solar | $350/mo Fre 831-3 | NVSP-BillAI | AUCTION 831 | PAUSED | OFFSITE | PG&E has | Your Fre 831-4 | NVSP-BillAI | AUCTION 831 | PAUSED | OFFSITE | "We Didn't Fre | EXPOSED: Fre 832-1 | NVSP-BillAI | AUCTION 832 | PAUSED | OFFSITE | $350/mo Fre | PG&E Filed Fre

Oh shit, bro. Oh my god. Yo, son, this dude helped me write a book, a brand commandments. And he sent it to me, I'm just reading like just the quick little intro paragraph, right?

Screen: AC AD AH AM AN AO Pairing Sou Pairing Rationale H4 + Hook : Quiet morning dread an envelope on counter pairs with the $6,200/yr opener and the 'we didn't even notice' frame. HIO + Hook Defeated late-night calculator scene matches the 'more than braces+school+Christmas' lifetime tally. H8 + Hook Mid-tear pile pairs with the 'rent your electricity' anger and the rate-doubled-in-10-yrs frame. H19 + Hook Logo macro = the brand call-out; pairs with 'your exhaustion is their profit margin' and the 101% reveal. HI + Hook : Sweat-soaked sheets + the literal 'last August midnight' opener; rate-filing reveal headline. H3 + Hook Calendar with AUGUST circled = the 10-week countdown; bill-jumps-from-$350-to-$600 headline. H4 + Hook Thermostat dial paired with the 'ration AC like a tenant' frame; rate-l

He's just pulled out everything.

[Web Browser Content] Recent download history: - batch03_ads_meta_import.csv (393 KB, 1 minute ago) - EINPresswire-Distribution_Report-5373518-ethical-plumbing-delivers-reliable-emergency-plumbing-care-for-taylor-s-homes-and-businesses.csv (38.8 KB, 3 hours ago) - CaliberDigital.ai-20260515T124349Z-3-001.zip (493 KB, 5 hours ago) - ChatGPT Image May 14, 2026, PM.png (1,194 KB, 14 hours ago) - ChatGPT Image May 14, 2026, PM.png (1,052 KB, 14 hours ago) - ChatGPT Image May 14, 2026, PM.png (1,052 KB, 14 hours ago)

Screen: batch03_ads_meta_import • Saved to this PC v Review View Automate Help Search File Home Insert copy Paste AUCTION 827 "This PAUSED 70 All AUCTION 827 "This PAUSED 70 All AUCTION 827 "This PAUSED 70 All AUCTION 827 "This PAUSED 70 All 70 All 70 All 70 All 70 All 70 All 70 All 70 All 70 All AUCTION "HovnPAUSED 70 All AUCTION "HovnPAUSED 70 All AUCTION "HovnPAUSED 70 All AUCTION "HovnPAUSED 70 All AUCTION 831 "You Di PAUSED 70 All AUCTION 831 "You Di PAUSED 70 All AUCTION 831 "You Di PAUSED 70 All AUCTION 831 "You Di PAUSED 70 All AUCTION 832 "10 PAUSED 70 All AUCTION 832 "10 PAUSED 70 All AUCTION 832 "10 PAUSED 70 All AUCTION 832 "10 PAUSED 70 All AUCTION 833 "15 PAUSED 70 All AUCTION 833 "15 PAUSED 70 All AUCTION 833 "15 PAUSED 70 All AUCTION 833 "15 PAUSED 70 All 70 All 70 All 70 All 70 Al

[Spreadsheet/Data Content] batch03_ads_meta_import Columns include: Ad ID, Campaign, Ad Set Name, Ad Set Status, Bid Strategy, Age Min, Age Max, Gender, Body (Primary Text), Title (Headline), Description, Display Link, Destination, Image/Video URL, Asset Type, and Call to Action. The data tracks various ad sets (e.g., 827-1 through 836-2) for a campaign related to PG&E and solar energy, with statuses marked as PAUSED. Asset types include video and image files hosted on drive links.

Again. All right. Let's go. Fucking open that file again. Uh, yeah. Let me see what's wrong with the file name. There we go. Let's see. Save. Yeah, see this pulled everything.

[Web Browser Content] Ads Manager - Manage ads Campaigns: North Valley Solar Power Importing file: batch03_ads_meta_import.csv Error: The header label 'ad_id,Campaign Name,Campaign Objective,Campaign Status,Buying Type,Ad Set Name,Ad Set Status,Ad Set Daily Budget (USD),Optimization Goal,Billing Event,Bid Strategy,Saved Audience,Age Min,Age Max,Gender,Placements,Ad Name,Ad Status,Body (Primary Text),Title (Headline),Description,Display Link,Destination URL,Image/Video File Name,Image/Video Drive Link,Asset Type,Call to Action,Pairing Source,Pairing Rationale' doesn't match any columns in Ads Manager. Campaign Performance Summary: - Total spent: $1,516.41 - Results: 18 Leads (Form) - Cost per result: $84.25 Active Campaigns: - VC | GridGen | FB Lead Forms - VC | PPA | FB Lead Forms

Speaker 1: Direct the header label to the [unclear]... let's try again. All right, so I can open that file again. Oh, okay, yeah, there you go. Yeah, click on that... oh yeah, that should work too. Let's see what's wrong with the file here. There we go. Let's save.

Oh shit. That's fine. Header label isn't... That's fine. Header label isn't correct. What do you need? Ba ba ba ba ba ba ba ba ba ba ba. Correct the header label, remove the column, or try again.

Oh, boogie-woogie fucking hacker. He like, "Man, I've been watching you for five years, what you mean, Mike?" Uh-oh. Warning. What we got here? That's fine. Motherfucker. That's fine. I know that wasn't correct. What do you need? Ba-ba-ba-ba-ba-ba-ba-ba-ba.

Screen: g Open Organize x This PC > New folder Local Disk (D:) > Name ClaudeDev -links OO GITHUB _working > Tools > master-brain Date modified 5/10/2026 10:56 PM 5/10/2026 10:55 PM 5/14/2026 5:39 PM 5/14/2026 5:33 PM 5/14/2026 2:15 PM 5/14/2026 2:09 PM 5/14/2026 1:22 PM 5/14/2026 1:18 PM 5/12/2026 11:19 PM 5/12/2026 3:10 PM 5/12/2026 2:16 PM 5/12/2026 9:51 AM 5/11/2026 8:18 PM 5/11/2026 1:54 PM 5/10/2026 11:54 PM 5/10/2026 10:48 PM 5/10/2026 10:00 PM 5/9/2026 10:23 PM 5/9/2026 8:45 PM Search master-brain Type Microsoft Excel Com... Microsoft Excel Com... File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder File folder Size 18,533 KB 30,472 KB > > > Desktop Ecos

Yeah, yeah, you got it. That's fine. I just, I don't want to be peaking, that's all. Yeah. Yep. That, yeah, that's the one.

Speaker 1: ...supposed to be because it keeps moving around. Speaker 2: That's fine. I just... I don't want to be peeking. Speaker 1: I think that's it, right? Is that what you're looking for? Thank you. You're already looking at my inner secrets, my file structure folder path. Speaker 2: Oh, shit.

Uh, okay. Yo, when you have a file download, where do they go?

[Web Browser Content] Ads Manager - Manage ads - Campaigns Campaigns Overview: - North Valley Solar Power (10715...) - VC I GridGen I FB Lead Forms - VC I PPA I FB Lead Forms - SCC I TOF Sacramento Takeover I LEADS - SSW I NVSP I FB Lead Forms Performance Metrics (Last 30 days: Apr 15, 2026 - May 14, 2026): - Total Impressions: 17,504 - Total Reach: 14,622 - Total Amount Spent: $1,516.41 Campaign Status: - Active: 2 - Off: 8 Actions: - Import ads (Text or Excel file) - Review and publish - Publish

[Document Content] Download Folder Files: - batch03_ads_meta_import (Microsoft Excel) - EINPresswire-Distribution_Report-5373518-ethical-plumbing... (Microsoft Excel) - caliberDigital.ai-20260515T124349Z-3-001 (Compressed) - ChatGPT Image (Multiple PNG files) - LM-Studi0-O.4.13-1-x64 (Application) - master-brain-agentic-coding-2026-05-13 (Compressed) - DGS Mastermind-20260513T035944Z-3-001 (Compressed) - North valley Solar-20260513T010046Z-3-001 (Compressed) - Michael Merlino-20260512T230031Z-3-001 (Compressed) - North valley Solar-20260512T173212Z-3-001 (Compressed) - Pieces / PIECES ARCHIVE (1) / skill assets (1)

Speaker 1: Yo, when these files download, where do they go? Speaker 2: Uh, okay, that's a good question. Hold on a second. Uh, hold on, let me assist you in that. Hey! Speaker 1: It's not where it's supposed to be.

[Web Browser Content] Google Drive: North Valley Solar Folder Files: - North Valley Solar — Creative Sign-Off Sheet (batch-01 + batch-02, 26 ads) - batch03 - batch03_image_manifest.csv - North Valley Solar — Batch-03 Launch Plan + Meta Bulk Import Guide - North Valley Solar — Batch-03 Testing Slate (52 Hero Ads) - batch03_ads_meta_import.csv

import ads in bulk. There we go. Excel file. Yeah.

Screen: We're evolving how we measure results Starting March 17, 2026, click results will report website and in-store conversions, like purchases, only after link clicks. Engagement results will report these conversions after all other ad actions. Campaigns All ads Campaigns North Valley Solar Power (10715... Active ads @ Had delivery 81 Opportunity score • 6) Actions + See more Updated just now About this update Review and publish Create a view O Search to filter by: name, ID or metrics 000 Ad sets Edit Analyze Delivery 't A/B test Ads More Actions 6) 3 recommendations CÜÄJendalpnS) Last 30 days: Apr 15, 2026- May 14, 2026 • — Breakdown • + create Off / On C' Duplicate Campaign Results Cost per result $84.25 Per Lead (Form) $45.61 Per Lead (Form) per Lead per Lead Multiple conversio... Cost per T

Speaker 1: Oh, my biggity back. Speaker 2: Yeah. Speaker 1: No, I was saying just...

[Web Browser Content] Admin - Google Drive North Valley Solar Shared with me - North Valley Solar — Creative Sign-Off Sheet (batch-01 + batch-02, 26 ads) - batch03_ads_meta_import (Google Sheets) - batch03_ads_meta_import.csv - batch03_image_manifest.csv - North Valley Solar — Batch-03 Launch Plan + Meta Bulk Import Guide - North Valley Solar — Batch-03 Testing Slate (52 Hero Ads)

[Web Browser Content] North Valley Solar - Google Drive Folders and Files: - Ad Packages - Admin - Creative - Preliminary Discovery Sidebar: - My Drive - Shared drives - Recent - Starred Browser Tabs: - North Valley Solar - Google Drive - Ads Manager - Manage ads - Claude (MCP) Extract YouTube video - Facebook profile optimization

So far. Alright. Cool.

[System Dialog] A user named "Dan Kurtz" is requesting remote control of your computer. If you approve, this person will be able to: • View and interact with your screen • Install software or change settings You can regain control at any time by clicking on your screen. I confirm that I know and trust this user. Approve Decline

Speaker 1: So far... Speaker 2: You got it? Oh shit, I gotta... wait, wait, I gotta approve you first. Alright, I confirm that I know and trust this user, yes. Go ahead. Speaker 1: So far. Speaker 2: Yeah, up until now. So far, so good.

[Web Browser Content] North Valley Solar - Google Drive Folders: - Ad Packages - Admin - Creative - Preliminary Discovery - Mission Control - Projects - Workspaces Recent Activity: - May 12: Ad Packages, Admin, Creative, Preliminary Discovery, Mission Control - May 11: Developers, Call Tracking, CTR Geeks, Domain Portfolio

Not so much. All right, so in here, you're going to go into the... uh, let's see. Yeah, yeah, I'll do that. Yeah, sure. Just... fair. All right, so... yep.

[Chat Transcript] Michael Merlino's Personal Meeting Room You 1:14 PM: https://lp.usecortana.ai/ads?fbclid=IwY2xjawROM8VleHRuA2FlbQ https://www.usecortana.ai/ Dan Kurtz 1:15 PM: https://hyros.com/pricing-ai-tracking?business= https://www.whatconverts.com/ You 1:28 PM: https://gmbapi.com/services/white-label-local-seo-service/ Dan Kurtz 1:34 PM: https://www.pearldiver.io/ https://inmarket-id.com/audiences Dan Kurtz 1:39 PM: https://drive.google.com/drive/folders/1kr3100n7ZwxVOJLF9JMbRVm11KGT27?usp=drive_link

Speaker 1: Okay, everything else I'm good with. But money, not so much. Speaker 2: That's money. Speaker 1: Alright, so here you're gonna go into the... Speaker 2: Oh, I forgot you want to take control. Speaker 1: Yeah, yeah. I'm gonna turn my mic off. I mean, my mouse.

Screen: Ads Manager - Manage ads - 2; adsmanager.facebook.com/adsmanager/manage/campaigns?act=1071572478173595&nav_entry_point=ads_account_quality&columns=name%2Cdelivery%2Crecommendations_guida... O Developers Call Tracking CTR Geeks 18 Domain Portfolio D... A Mission Control Ask Gemini OpenClaw Mission... About this update Review and publish Create a view Work Claude (MCP) Extract YouTube video t... X Claude (MCP) Facebook profile optim... We're evolving how we measure results Ads Manager - Man... Merlino Marketing -... Hermes Agent - Das... Starting March 17, 2026, click results will report website and in-store conversions, like purchases, only after link clicks. Engagement results will report these conversions after all other ad actions. Campaigns All ads Campaigns North Valley Solar Power (10

So I threw a link in Messenger, here on Zoom, sorry. It's their Meta AI ads analyzer. So, never used it. Like I said, I don't trust AI with my money. Everything else I'm good with, but money...

Speaker 2: ...through a link in Messenger here on the... Speaker 1: Hey, I have a quick question. This is garbage, whatever this is? Speaker 2: Uh, it's the Meta AI ad analyzer. Speaker 1: Is it trash or is it good? Speaker 2: Never used it. Like I said, I don't trust AI.

Screen: Audio 04 Video 2 Participants Chat Share You are screen sharing Pause Layout 2 Annotate Slide control Hide meeting More Stop share Participants can no Audio 04 Video 2 Participants Chat Share Pause Layout 2 Annotate Slide control Hide meeting More You are screen sharing O Stop share

[Web Browser Content] Select a window or an application that you want to share Screens - Entire screen - Application windows - Aqua Voice - Ads Manager - Manage ads - Documents - Zoom Meeting - Avalanche Leads — One team. One stack... - North Valley Presenter layout: - Content only - Over the shoulder - Side by side Share options: - Share sound - As background - Optimize for video sharing - Share Zoom windows - Share toolbar and notifications - Prevent repeating window effect for my shared screen(s)

[Chat Transcript] Zoom Workplace Michael Merlino's Personal Meeting Room Recording in progress Participants, Chat, React, AI Companion

Speaker 1: A session, that's what we need. Speaker 1: When I come back from New York, let's fucking... Speaker 2: When you go? Oh yeah, when is that? Speaker 1: That's next Friday. Speaker 2: Wow, already? Damn. Speaker 1: Yeah, so... Speaker 2: So you gotta give me a file to upload? Speaker 1: Yeah, hang on. Um, let me do this.

Speaker 1: Yeah, I'll do it that way. That's the easy way. Speaker 2: Yeah, me too. I was looking at the clock and I'm like, "Dash shit." Speaker 1: Mhm. Speaker 2: But when I come back from New York, let's fucking set it up. That's next Friday. Speaker 1: Yeah. Speaker 2: So, yeah, hang on. Um, let me go do this.

[Web Browser Content] Avalanche Leads — One team. One stack. One number to call. SERVICES SEO | GBP | PAID | ABOUT STACKED-CHANNEL LEAD GENERATION - TAMPA / NATIONAL Stop hiring five vendors who blame each other when the leads dry up. Angi shipped you leads you shared with three competitors. Scorpion-tier agencies took six months to spin up a campaign. Avalanche runs SEO, GBP, paid, and funnels as one machine — with attribution on every lead, same-day correction when something dies, and one number to call when you need to change course. CALL THE FOUNDER SEE THE MONDAY LOG

[Web Browser Content] Facebook Feed and Chat Cody Schuldt: For years, local SEO had a fairly predictable formula: Optimize the Google Business Profile, Build citations, Get reviews. Chat with Brian Hong: - Mike: Hey Mike, I'm in your mastermind. You wanted to jump on a call and talk about SAAS's, vibe coding vs having a team. - Brian Hong: hey bro lets schedule a call next week early, I have calls all day long and family here! - Brian Hong: B hong ddoe taht GHL thing above for FB ads do tru attrubtion like from social, website, etc, like we been wanting for stealth code.

[Editor Content] Recycle Bin Image 2026-05-... Image 2026-05-... audit-mach... desktop-cle... LM Studio Image 2026-05-14... Image 2026-05-14... Facebook - Google... Ascend Micha... Avalanche Leads — One tea... stop hirinw%foiVåame each other when the leads dry up. Pieces Producti... agent-fleet... 1:38 PM 5/15/2026

[Editor Content] Zoom Meeting - Dan Kurtz's screen [Dashboard Overview] Analytics | Leads | Conversations | Campaigns | Logs [System Status] OpenRouter Usage | Supabase Usage | Twilio Usage [Campaigns] BACKYARD DREAMERS - David Miller (Software Engineer) - Jessica Chen (Elementary School Teacher) - Sarah Jenkins (Marketing Manager) PRICE SHOPPERS - David Rodriguez (Accountant) - Emily White (Real Estate Agent) - Sarah Chen (Marketing Manager) FRUSTRATED FIXERS - Ethan Miller (Warehouse Associate) - Jacob Davis (Delivery Driver) [Chat Transcript] Jessica Chen: Hi there! I saw your ad on Facebook and I'm super interested in getting a fire pit and a stone patio for my backyard. Setter 4: Would Thursday, April 30th at 4:00 PM EST work for you instead? Jessica Chen: Oops sorry wrong message! I'm interested in the fire pit and patio. My bad! So excited about this for my family though! [Metrics] TEXT_SETTERS: 3 | VOICE_SETTERS: 3 | ACTIVE_CAMPAIGNS: 4 | TOTAL_LEADS: 551 | OUTBOUND_CALLS: 292

Speaker 1: So I log in and you control it through Zoom? Speaker 2: Yeah, I do it that way. It's the easy way. Speaker 1: Alright, alright. I have a call at 2:00, I fucking forgot. Speaker 2: Yeah, me too. I was looking at the clock and I'm like, "Damn, shit." Speaker 1: I know, shit goes too fast. We gotta have a marathon.

Screen: f Facebook x postmedi X facebook.com Q Search Facebook Memories Saved Groups See more Your shortcuts What's on your mind? Stories failed to load Click to try reloading, or simply refres The SEO Dojo 4 GMB Websites, Ads & Cody Schuldt • 13m • For years, local SEO had a fairly predictable for Optimize the Google Business Profile. Build citations. Get reviews.... See more db Like Reels You can tell white boy comes from the hood• Friend requests Saved Ammar Abbas Alvi Not saved Chris Price Active now Export Chat Not saved Brian Hong Active 36m ago Export Chat See all ld lete birthdays -rx GEEKS CTR Geeks CTR Geeks North Valley Solar Power Real Wave AI See more 1:36 PM Hey Mike, I'm in your mastermind. You wanted to jump on a call and talk about SAAS's, vibe coding vs having a team hey bro lets

Um, oh, I just need, I just need to log into your Facebook account and, and go set it up.

[Web Browser Content] Google Search: postmedia api Postmedia Solutions: Chat Solutions from Postmedia Solutions. Both our Virtual Assistance Chat and Live Chat: Leads solutions have API integrations to social channels, CRM APIs and dashboards. Commvault: REST API - POST Media and Location Details for Export. This operation gets media and location details for export. Apify: Reddit Post Media Downloader and Metadata Scraper API. Extract full metadata and media download URLs from any Reddit post. GitHub: Pixelfed discussions.

Cold email, but that's really for the B2B stuff. But if we're going to go home services, I mean, this is almost fucking done. So, yeah.