Timeline

For sure. Yep.

Speaker 1: Marketing team reach out through ads, emails, and different ways and then it is legal, there's like a loophole. Speaker 2: For sure. Yep. The only thing with that is it's a 30k minimum and then but it ends up only being bro, like I think the guy told me 150...

...gives you the data 30, 29 to 31 days before anybody else. Now it's illegal to say, "Hey, I know you were in a car accident yesterday" directly, but people are buying this data and then having their...

Does different, different click, right? But here's the punchline, bro. When there's a accident, right? The police report, I could get you a copy, not the report, but all the data on the fucking report within 24 hours, which gives...

people about it and no one was interested and it's a big ask, right? The offer, but I know through somebody I trust greatly, so I don't think they'd steer me wrong, right? And they provide, uh, like data and leads kind of like behind...

one point one or my ass could be like, dude, if you get a third, I want a third of that.

Speaker 1: We're gonna take up 25% of that 1.1. My ask is be like, dude, if you get a third, I want a third of that. Speaker 2: Bro, I'm, listen, that is fucking amazing and I don't know, did I ever tell you about the offer? Listen bro, I haven't tested this, right? 'Cause I told a couple people...

Simple numbers, if you—if you had a $10 million settlement, he's going to get a third of—so the attorney's going to get a third, right? So that attorney's going to get 3.3. He's going to get 1.1. Well shit, if we come back in and it's like, "Listen, we're—we're going to pick up 25% of that..."

...and I will refer it out. So if, simple numbers, if you had a ten million dollar settlement, he's going to get a third of—the attorney is going to get a third, right? So that attorney is going to get 3.3. He's going to get 1.1. Well shit, if we come back in and it's like, listen...

That's like, that's like, you know, you get a couple of those. And he, what he would be willing to do is he's like, "Listen, if you guys can put together the machine to generate the leads, I will bring it in, I will intake it, and I will refer it out." So if...

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...he's so damn good at that shit in practice. But like dude, that's like, that's like, you know, you get a couple of those. And he, what he would be willing to do is he's like, "Listen, if you guys can put together the machine to generate the lead, I will bring it in, I will intake it, and..."

Speaker 1: Word. Oh wow. So and you found the—you looked it up? Speaker 2: 100%. [Laughter] Dude, the attorney got so crazy fucking excited about it. He actually in—we were having dinner and my—my iPhone watch was going off because it was too damn—it was like an audio—audio—

...is a equity holder in another company where we actually run it as a law company. We do not run it as a marketing agency. But then all of us become shareholders in it, and then everybody fucking cashes out because you can't tell me I can't be an investor in the legal practice.

Take that attorney and set him up as an equity holder in another company where we actually run it as a law company, we do not run it as a marketing agency. But then all of us become shareholders in it and then everybody fucking cashes out because you can't tell me I can't be an investor in the legal profession.

No shit, the way that whole thing works is if, you, you and I have talked a little bit about it. Dude, like, here's the whole thing. Oh, I got it, I got it because we, 100% because all I'm going to do is like, all we have to do is take that attorney and set him up as...

Speaker 1: Oh shit, the way that whole thing works is if, you, you and I talked a little bit about it, but like, here's the whole thing. Speaker 2: You got the loophole, bro? That's all I want to know. Speaker 1: Bro, I got it. Oh, that thing's game over. 100% because all I'm going to do is like, all we have to do is...

Well, my second largest client is a personal injury attorney. This dude literally is like, "I need you in my office in like 35 minutes." And I thought he was going to chew my ass or something. He introduces me to the guy who just cashed in on a $240 million settlement with Tesla. So, no...

My second largest client is a personal injury attorney. Dude, that dude literally, he's like, "I need you in my office in like 35 minutes." I thought he was going to chew my ass or something. He introduces me to a guy who just cashed in on a $240 million settlement with Tesla. So...

...which is just a matter of like, it's a basic just fulfillment campaign. And then we got others where it's like, damn dude, if we could figure out how we can move in on some of these attorneys like we talked about in the past. I got one right now and he and I were just talking about it, but like I have a...

It's just a matter of like, it's a basic just fulfillment campaign. And then we got others where it's like, damn dude, if we could figure out how we could move it on some of these attorneys like we've talked about in the past. I got one right now and he and I were just talking about it, but like I have a...

100%. No man, I'm good, but like I would say one, I'd love to talk on the fulfillment side, so if you can let me know, like, like as an example, I got one right now we could probably look at breaking away, which is a, uh, home remodeling contractor up in the Chicago area, which is...

We actually sell the entire thing. Yes.

Speaker 1: ...roll that shit up and then we actually sell the entire thing. Speaker 2: Exactly, yes. That's the me, you, and Bihong, that combo, yeah. And he, listen, he has 15 minutes, he said he could hop in the call, he has a call at 2:30, I wanted to kind of...

2 million and make them 3.5, and that 3.5 ends up—until we get to 3.5 in a rev share deal, but it ends up in an equity deal at 3.5. And then we have equity sitting on five to eight of them, and we roll that shit up, and then we...

Shit, what if we take these builders that are doing two million and making 3.5? That 3.5 ends up until we get to 3.5 in a rev share deal, but it ends up in an equity deal at 3.5, and then we have equity sitting on five to eight of them.

So we've probably knocked out like five premium pool builders and I got a dude who runs a group and he's got like millions and millions and millions of views for pool builders. So he has all these guys that come to him. I'm like, well shit, what if we take these pool builders that are doing two...

And if we come up with... I'm in this niche right now where we've probably knocked out like five premium pool builders. And I got a dude who runs a group and he's got like millions and millions and millions of views for pool builders. So he has all these guys that come to him. I'm like, well shit...

...real possibility of like how do we put ourselves into a position with some of these companies where we can either take profit share or equity. So I'm interested in that conversation and I know you've been interested in that conversation too, but it's like shit man, if we can come up like I'm in this niche right now where...

like those types of accounts, but I'm talking about the real possibility of like how do we put ourselves into a position with some of these companies where we can either take profit share or equity. So I'm interested in that conversation and I know you've been interested in that conversation too. But it's like, shit...

Uh, because, you know, if you get that momentum, a lot of times, you know, campaigns are typically less profitable at the beginning than they are once you get them up and running. And if you get momentum, then you can just steamroll through people. So, so I don't mind, like, I like those types of accounts, but I'm talking about the real...

...in on it and the better the performance gets, the more profitable it gets, right? Because, you know, if you get that momentum, a lot of times, you know, campaigns are typically less profitable at the beginning than they are once you get them up and rolling. And if you can get momentum, then you can just steamroll through people. So, so I don't mind, like I...

About like, how much do we want to run things that are like, I guess you got two buckets. You got that bucket of what's fulfillment and how do we just run regular recurring revenue clients and build that thing and just keep cashing in on it? And the better the performance gets, the more profitable it gets, right?

Two things. One, you and I have talked in the past very quickly about like how much do we want to run things that are like, I guess you got two buckets. You got that bucket of what's the film and how do we just run regular recurring revenue clients and build that thing and just keep cash flowing? And then you got the other bucket of like, okay, how do we build this thing that's like a platform?

So it's like, hey, how do you get something going so you can show some success and then just build on that success? So I've got some, a couple of opportunities now. I guess I, what I would need to understand, well, let me, let's talk two things. One, you and I have talked in the past very quickly...

Every time you get into a project, that's the easiest way to get into rhythm with people. So it's like, how do we get something going so you can show some success and then just build on that success? So I've got some, a couple of opportunities now. I guess I, what I would need to understand, well, let me just talk to...

Speaker 1: 100%, no doubt. I think the easiest way to get going would be to start off on a fulfillment opportunity and then just start cascading because I think, you know, for me, like, my experience is every time you get into a project, that's the easiest way to get into rhythm with people.

Speaker 1: fulfillment or like a fractional CMO, what would be the ideal situation for you? Speaker 2: I think the easiest way to get going would be to start off on a fulfillment opportunity and then just start cascading because I think, you know, for me, like my experience...

Speaker 1: Shit vendors do or people overseas, like if they only could pump out 10 a day and I can make an agent that could do a hundred a day, they gotta find a different position to do or they may not stick around. Speaker 2: 100%. Speaker 1: Like, it's just the way the world is now. So yeah, like if you need for...

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Speaker 1: Could I come in, make sure fulfillment is in, uh, in place? But if the time, the desire, and the budget is there, patience, I could start automating the org chart up. Not the key players, you know, not the American humans, but...

Speaker 1: I'm at least six months ahead of like anybody I know doing coding in the SEO game because my agents are trained on everything I've been doing for years and they do it. Not all, but a lot, a lot, a lot. So yeah, bro, whatever you got going, not only...

Wife said, "Uh-uh, you're not gonna carry on people." Like, you know, it is what it is because we gotta worry about our, our family, right? So, I still have a team of people, but bro, I got agents running right now. Like, I'm, I'm humbly, Chris, I'm probably doing like, I don't know, like 100k a month.

Speaker 1: Yeah, bro. Fulfillment, I have my team still, right? Which I minimized a lot because AI. I told everybody the ship is coming. You either get on or you're going to get left behind. I don't care how long you've been working for me. Like, I do care, but my wife...

Speaker 1: Dude is a monster, bro. That's why I love that one. It's like my best friend, right? 'Cause I don't really have friends and we've been now doing this for three, four, four years. So, and then we got a couple businesses that we work in together. To touch on what you said...

...go and I was like I'm gonna hop in the call and see, you know, what what Chris got going and stuff. But yeah, man, whatever you need, Chris, let me know, right? Let's talk about it, let's make it happen. And then, yeah, like, um, on that data and Brian Hong and all that, I do...

...deliver against a consistent. This is fulfillment, bro. I got dialed in and, and by the way, so me and B-Hung are partners in a couple things and he actually acquired an agency and we're going to be working together on that and we've been discussing, I just was talking...

We can go win million dollar accounts like that all day long, you just have to have the players who can deliver against it consistently.

Mobile and, and you know, obviously you're, you're already skating into how do I get ahead of the game and make sure I own AI before everybody else is even really thinking about it. Uh, dude, I'm telling you, like, we could go win million dollar accounts like that all day long, you just have to have the players in the room.

...we could go back in there and and we could constantly get local and and you know obviously you're you're already skating into how do I get ahead of the game and make sure I own AI before everybody else is even really thinking about it. Uh, dude, I'm telling you like...