Timeline

Speaker 1: ...start to work in one month. So that's kind of why I'm asking, um, because maybe there's a good amount of budget, maybe it's a low budget and you're trying to impress the guy. I'll work on it for free, Chris, just to get going. Speaker 2: No, no, I don't want you to... Speaker 1: But we want—what I want to know is...

Like man, I was telling my mastermind members on the last call. I'll look at something and tell people, "Hey, it's either this amount per month or this, but here... or the... here's everything you actually need and I'm not trying to drip-feed you the work, right? So like three months' worth..."

Speaker 1: Just let me know. Uh, but let me pull—I'm gonna pull up this game here real quick. Speaker 2: Alright. I mean, bro, listen, if you need some help with fulfillment, I got you. I just—the reason I asked about the budget is, the way I do shit, bro, when I look at something, whatever it needs...

perspective depending on what you got going on. And I'm cool if it's not for you, so you just let me know. But let me pull—I'm gonna pull up the scan here real quick.

Pull it up real quick. This is just a—this is just one of our mid-sized clients and so they—and this was a small one. So I mean, this is not what I want to focus on. But from a fulfillment perspective, depending on what you got going on... and I'm hopeful that's not what it is for you, so...

No, so basically, here, I'll show it to you. Um, let me just pull it up real quick. This is just a, this is just one of our mid-sized clients. It only... I mean, this one's a small one, so, I mean, this is not what I want to focus on. Um, but from a fulfillment perspective...

Speaker 1: ...honesty, plus you know I'm bluntly honest. What is it you got and like what's the budget that you'd like to put on it to get the results? Is it a tough, super tough niche? Speaker 2: Yeah, so basically, here, I'll show it to you. Um, let me just...

Yes. But nobody wants to work, you know, 100 hours a week to be able to run it.

Speaker 1: And but nobody wants to work, you know, 100 hours a week to be able to run it. Speaker 2: Yeah, I don't... I don't... I just... some people I don't understand. Chris, let me ask you something. You said there's some stuff you potentially need help with, right? Like, with you, I want to get to this other stuff, so I'm just going to be honest...

This is profit share, retainer plus profit share. That's it, right? Or else why? Like, especially because it's me, I'm just gonna be honest, like why the fuck? I'll go start my own business or go get a GMB, rank it and sell the leads to someone on a rev share profit.

Speaker 1: ...one of my 50 clients said to really get a multiple up because the revenue's not large enough. There's not that much difference in being able to rock out something... Speaker 2: Chris, you talkin' my language, bro, 'cause I remember I'm not an agency owner and when I tried it, I was like, "Bro, I don't want to do this. If I'm doing this..."

Speaker 1: ...have to kill themselves because the reality of it is, the reason we all kill ourselves is because we have to work on like 50 clients to, to really get a multiple up because the revenue's not large enough. There's not that much difference in, in being able to, to rock out something that's one client...

I'll be honest, man, like if we could, I think there's room to figure that out, but I, I want to go hunt in those bigger ponds. Um, we just need to make sure we have the right team together because like if, if you do that, it would, like, that's one of those scenarios where everybody's...

Speaker 1: ...fucking the beach for the cold? Speaker 2: Yeah, yeah, yeah. Well, I was—I'm from here and moved down there and I came back and thought I was going to be here for a short period of time and met my wife and we had kids and all sorts of good stuff. Speaker 1: Nice. Speaker 2: But, um, but that all being said, man, like if we could—I think there's room to figure that out, but I...

Speaker 1: But, uh, I'm in Central Illinois, Peoria. So this is where I'm from. No, no, no, no. Well, I was... I'm from here and moved down there and then I came back and thought I was going to be here for a short period of time and met my wife and had kids and all sorts of good stuff. But, um, but that was...

Speaker 1: ...and don't think I haven't been to the Baha'i Temple. Speaker 2: [laughter] Dude, that thing... those Mai Tais were legit. Speaker 1: They'll kick your ass. Speaker 2: Chris, where you live now, Chris? Speaker 1: I'm in Central Illinois, Peoria. Speaker 2: Okay, well wow man, you traded the fucking...

I'd probably fare a little bit better these days, but uh, but my dad lived out on Sand Key and so we were we were over and and don't think I haven't been to the Bahi Hut there in Sarasota. Dude, that thing, those Mai Tais are legit. They will kick your ass.

Speaker 1: 15. Nice. Speaker 2: Um, so, I was way too young, making way too much money down there at that point. So, um, try to fare a little bit better these days, but... but um, but my dad lives out on Siesta Key, and so, um, we were, we were...

Speaker 1: Bro, I know you like to sit on the beach. I used to live in Clearwater. I was only up the road from you. I lived in Largo, right off of... right off of 19. So, I was way too young, making way too much money down there at that point. So...

Speaker 1: ...half a million to a million and a half a year. So I mean like how many of them do you possibly need? Speaker 2: Yeah, word. Speaker 1: Because the reality of it is too like bro, I know you like to sit on the beach. I used to live in Clearwater. I was only up the—the—the road from you. I lived in Largo. Speaker 2: Nice. Speaker 1: Right off of I— right off 19.

Speaker 1: Yes. Because for me it's like, man, how do we go, like I feel like where I know I could win all day long is an advertiser spending half a million to a million and a half a year. So I mean, like how many of them do you possibly need? Because the reality of it is too, like...

Speaker 1: ...this and this and this. Did it move? No. I add in that. No, add in that. But that comes from reps and doing this shit and doing this shit, you know what I mean? Speaker 2: Because for me it's like, man, how do we go—like, I feel like I—where I know I can win all day long is in advertiser spend.

But I have good profit margins. Like my margins would be up there because I know exactly what pressure points to run. Like I used to spend a lot to make the, you know, the... to get the results. Now it's like, man, do this and it's like, boom.

Speaker 1: ...throwing out two and a half to, to you know, 2.5 to 3 million dollars in, in net profit a year. Man, there's more than enough room for people to eat. Speaker 2: Yeah, hell yeah. Bro, and I have—I have to get better at tracking all my stuff because I don't do the agency thing like that per se, I...

I think you could pick up easily run a $10 million agency with 25 to 30% margins. I mean, if you're throwing out 2.5 to—to, you know, 2.5 to $3 million in—in net profit a year, man, there's more than enough room for people to eat.

Speaker 1: ...and tight, but you get the right types of businesses like these attorneys to work with, I really think, dude, you could run—so think, I mean, even if you just did it on pure—I think you could pick up, easily run a $10 million agency with 25 to 30% margins. I mean...

It's about putting the right team together, and if you do that and you keep it really small and tight, but you get the right types of businesses like these attorneys to work with, I really think, dude, you can run. So think, I mean, even if you just did it on pure mar...

Speaker 1: But I'm like, you know, the reality of it is I know that there's no way I will ever do that with trying to be the expert at everything. Speaker 2: Yeah, yeah, yeah. Speaker 1: It's about putting the right team together. And if you do that and you keep it really small...

Not like revenue. I'm talking about like they should be popping that in profit. So, and and that's where I'm looking to go, but I'm like, you know, the reality of it is I know that there is no way I will ever do that with, um, trying to be the expert at everything.

Speaker 1: ...and they just they gotta be committed and understand what we're trying to accomplish. And if they do, like, dude, there's no reason that people aren't hanging like seven-figure checks. Speaker 2: Yeah. Speaker 1: Not like revenue, I'm talking about like they should be popping that in profit. So, and and that's where I'm looking to go.

It's who also has the ability to organize it and be business-minded about it at the same time. Like, they don't have to understand all the details, but they gotta be committed and understand what we're trying to accomplish. And if they do, like, dude, there's no reason that people aren't hanging, like, seven-figure checks.

Speaker 1: Like, I don't think people really understand how powerful they could be if they stitched it together. Speaker 2: Yeah. Speaker 1: Um, and so you had the right group, and the hard part of it is, it's who also has the ability to organize it and be business-minded about it at the same point. Like, they don't have to understand all...

Speaker 1: What's up? I mean, you should know. Speaker 2: Oh, for real. I mean, there's some dudes in there who know their shit. But to your point, like, I don't think people really understand like how powerful they could be if they stitched it together. And so if you had the right group, and the hard part of it is, you...

Speaker 1: Who shows up. Yeah, yeah. Like if you're paying attention to who shows up, I mean, you should know. Speaker 2: I was noticing that the other day actually. I'm like, damn, bro, I got some real successful fucking guys in here. Speaker 1: Oh, for real. Word. There's some dudes in there who know their shit. And but to your...

How you do? Absolutely. Well, hey, listen, there's one thing I will always tell you, and I was telling somebody this the other day. You can tell a lot by the people that, the company that people keep. And listen, all you gotta do is show up on one of your masterminds to see who shows up. Like, if you're paying attention to who shows...

Speaker 1: ...count with someone, game over. Now you literally printing money. Speaker 2: Uh, well, and listen, there's one thing I will always tell you, and I was telling somebody this the other day, you can tell a lot by the people that—the company the people keep. And listen, all you gotta do is show up on one of your masterminds because...

Oh yeah, hell yeah. Bro, especially when you bring—I mean, like you know, you said it, not me, right? But I bring a lot to the table because it's maps, AI overview, new locations, getting new locations, getting them bulkies, right? We get a bulky going, bulk accounts...

do it and to magnify the benefit for them because they're going to get more than they give away.

You want to come back in and give us an opportunity to be a partner in your growth and we can benefit from that growth. Dude, I mean, there's just way too many ways for us to be able to do it and to magnify the benefit for them because they're going to get more than they give away.

I want to help somebody else change their outlook too. I want that business to grow, but it's a matter of like, listen, if you want to come back in and give us an opportunity to be a partner in your growth and we can benefit from that growth, dude, I mean, there's just way too many ways for us to be able to do it.

Exactly, exactly correct. So, so but yeah, I'm in that same boat right now, which is like, okay, it's time to start playing for bigger stakes. And, and like listen, you know, I want to help somebody else change their outlook too. I want that business to grow, but it's a matter of like, listen, if you...

Speaker 1: ten guys, let's have that conversation. But if you're still, if you're still getting on the roof, this is not a discussion we should be having. So, so but yeah, I'm in that same boat right now, which is like, okay, it's time to start playing for bigger stakes. And, and like listen, you get, I want...

Speaker 1: Me is, is when you get to a roofing company, the question is, is that dude still getting on roofs and slinging shingles, or is he running a crew of 10 guys? Speaker 2: Yeah, yeah. Speaker 1: If he's running a crew of 10 guys, let's have that conversation. But if you're still, if you're still getting on the roof, this is not a discussion we should be having.

Yes, yes. Right. Right. No. Well, the whole thing for me is, is when you get to a roofing company, the question is, is that dude still getting on the roof or slinging shingles, or is he running a crew of 10 guys? If he's running a crew of 10 guys...

Speaker 1: ...to Brian, to Chris. That's what I need, right? Because I'm not good at that part. Unless it's a home business owner and that's only—that's not the ICP I'm looking for right now, right? Like the local roofer I'm gonna bump into down the block. No. Uh-uh. Speaker 2: Well, the whole thing for me...

Speaker 1: ...we start producing revenue for you. Speaker 2: Right, for sure.

Then B-Hung, he takes it to another level, that's why I work with him. Cause he gets equity, actual fucking, you know, half of people's company. So I learned to, hey, get on a call with my boy, right? Which like with you, if I hear any, I get on the call with...

front, if it's more like a situation where it's not Chris Malone, then that's when I'm like, "Bro, it's a retainer plus expenses plus I want profit share once we get there." Nobody's ever scared of that because they're on a call with me and they go, "If he could get me to that mark, hell yeah, I'm gonna give him some."

I know, here's, here's what it costs. You pay, or I'll pay, and then I take it back when we're profitable. If I believe in the shit enough, like something like this, if I know it's gonna work. Uh, yeah, there's many ways to do it, right? You could, sometimes even I come up...

Speaker 1: ...is really important. Speaker 2: Yep, I've done deals like that. I've done deals where it's pay a retainer, but the retainer's really the team, right? 'Cause I'm doing fulfillment while I train team, right? I've done it also where I sign...