Timeline

Speaker 1: That's what I've really learned. They're just salesmen and they churn and burn their clients and they don't even care. It's like, oh well, if I can keep them for eight months or three months or two months, it's not cool. Speaker 2: Yeah, no, that is not the game we're playing at all. I want the long-term game. I want clients...

Yep. Right.

Speaker 1: If it's not profit share, right? For me, like, why am I doing it? 'Cause I'm going harder than the business owner is for his business. Speaker 2: 100%. Speaker 1: So yeah, I think we're on the same page, man, because it's hard to find people in this industry that have the integrity...

...obviously. And then once I'm killing it on Maps, well, are we getting any leads from TikTok? No. Why? Let's do that. Because you know I teach the whole so- like the whole... so for me, it's like, it's almost like a never-ending game and this is why, right? It's like...

Speaker 1: Like with maps, could be a little bit different because them algos be kind of bugging out, but... the mo— Chris, I just want you to really understand something about me, bro. My number one concern is getting results for the business owner continuously.

whether you're profitable or not. And people respect that because they, you know, if they, especially if they've been doing this marketing, they know kind of like what you said, sometimes once you get there, you can kind of coast, especially with organic rankings, as long as you keep your link building and anchor text ratio right.

and suggest this sometimes, right? Hey, listen man, I looked at the area, I looked at this, it's gonna be X amount per month till we get you there. Once we get you there, it'll be X amount a month and it's called maintenance mode. This is regardless if I'm doing...

Nice. Sounds beautiful, bro. Yo, uh, one thing, all my listings get love continuously 'cause to maintain dominance, you know, you gotta give it some stuff. So another thing I've also, I teach my people...

Speaker 1: ...up three months work into that and I'm, like, my business plan is to own people for 36 months average. So if we took the next, you know, 34 months and you didn't have to do anything and you got paid for it... Speaker 2: Dude, as long as I'm getting paid, I'll keep paying you.

...ways where it's like, dude, I could put a couple three months work into that and I'm pro- like my- my business plan is to own people for 36 months average. So if we took the next, you know, 34 months and you didn't have to do anything and you got paid for it, dude, as long as I'm getting...

Speaker 1: They see something rolling and then they want to go fucking tinker with it and they break their own shit. I'm like, "Dude, what are you doing?" Like, when it's rolling, ride. Speaker 2: Yeah, yeah. Exactly. Exactly. Speaker 1: I also... but very seriously, like I literally don't care, so, so if we can find ways where it's like, "Dude, I could..."

So the crazy shit is like watching people where all of a sudden they get something rolling and then they want to go fucking tinker with it and they break their own shit. I'm like, dude, what are you doing? Like when it's rolling, ride. So, but no, but very seriously, like I literally don't care, so if we can find...

Speaker 1: But as long as it's still rolling, dude. Listen, if you do two months of work and it crushes and you don't do anything else, I don't give a fuck about the task list, I just care about whether the phone rings. Speaker 2: Nice, yeah. Beautiful. That's what I'm talking about, baby. Speaker 1: So the crazy shit is like watching people where all of a sudden they get...

Go back and and shake hands and kiss babies with the client, but as long as it's still rolling, dude, listen, if you do two months of work and it crushes and you don't do anything else, I don't give a fuck about the task list, I just care about whether the phone rings.

...or if it's like, "Hey, listen, we get 18 months in and now Mike needs to prop it up and give it a little more love, I'll pay you the entire time. I do not care, because the only thing that's going to keep me just keeping that damn thing running and let me go back and shake hands and kiss babies with the clients..."

Speaker 1: ...on it for two more years, but it still performs, or if it's like, "Hey, listen, we get 18 months in and now Mike needs to prop it up and give it a little more love," I'll pay you the entire time. I do not care, because the only thing that's key is just keeping that damn thing running and let me go...

So here's what I would tell you. What I'm really paying you to do is not to do SEO. I'm paying you to keep me in the seat as long as you possibly can. So if you come in and blast that damn thing for two months and then don't do a damn thing on it for two more years, but it still performs...

As long as that phone rings. Right? So, so here's what I would tell you. What I'm really paying you to do is not to do SEO. I'm paying you to keep me in the seat as long as you possibly can. So if you come in and blast that damn thing for two months and then don't do a damn thing...

Speaker 1: ...possible, you know what I'm saying? Speaker 2: Here's what I would tell you. You and I do not get paid at all to do fucking tests. That's not what clients pay us for. They don't give a fuck if we did zero tests or a hundred tests as long as that— Speaker 1: ROI. They want that ROI. Speaker 2: Right, so...

Speaker 1: But like, listen... Speaker 2: Yep. Speaker 1: What... He... Here's what I would tell you. You and I do not get paid at all to do fucking tasks. That's not what clients pay us for. They don't give a fuck if we did zero tasks or a hundred tasks.

...it needs depending on how it sits at that moment in time, right? But if it's a brand new GMB, then guess what? I'm gonna do what an agency would call six to nine months worth of work in a week or two, because I want the end result as fast as possible.

Speaker 1: Month one I'm gonna do this, month two I'm gonna do this, month three I'm gonna do this, month four I'm gonna do this, right? Like, I'm not an agency guy. I'm a fucking business owner and a rev-share equity play guy. The minute I get a GMB, I do everything it needs depending on what it...

Speaker 1: ...even through someone, I want, I want to make sure like, yo, don't get on the call and tell them no lies, right? And then, anyway, I'm, let me just say this, right Chris, most agencies, bro, they base their budget on month one...

Speaker 1: I can sell it, I can sell it, because if I can't sell it, we don't want it. Speaker 2: Yeah.

Speaker 1: Hey, listen, you know you need more than that. Just tell me what you need and then if I can sell it, I can sell it, because if I can't sell it, we don't want it. Speaker 2: Yeah, yeah, exactly. That's exactly what I'm trying to say, bro, because that's how I like to work. I don't like drip-feeding customers, you know what I mean? If I'm going to take their money or...

Speaker 1: 100%. Speaker 2: Well, but listen on those, like I'd rather work, like this is where I'm very serious about this stuff. I'm fine with it being a partnership and you and I coming together and saying like, "Hey, listen, you know you need more than that. Just tell me what you need and then if I can sell..."

Speaker 1: ...a two or three month blast, 'cause it's not me pocketing the money, right? It's we gotta put the work in, you know what I mean? Speaker 2: But listen on this stuff, like I'd rather work, like this is where I'm very serious about this stuff. I'm fine with it being a partnership and you and I coming together and saying like...

work on great, for sure. Yep.

It gets you case studies and gets us rev share and working on things. So, yeah, um, if it's personal injury, bro, in a bigger city and stuff like that, like I'll probably say, Chris, I'd rather not touch this or tell the guy you need to do...

...for whatever, should be fine because it's enough to cover the team, the thing, and what am I making? Couple hundred bucks if that maybe, but you stack it up, it turns into something, it takes care of the team, right? You know, so that helps. And then more so, it's just like, it's just like, it's just like, it's just like, it's just like.

Um, that's something... like, hey Chris, first off, right? I don't do much work like that, but if it's the right person, the right fit, then, you know, I'll take it on, especially if we're trying to build something else, right? So like, something like this at like 750 or 800 a month...

Speaker 1: And what I sell them, dude, and what I bring them to somebody, they're performing. If I keep that client for five years, we keep that revenue together for five years. I don't get performance and pull it back. Um, so, but if that's the type of thing that you want to look on, great. Speaker 2: So, yeah, so like this right here, right?

the amount and budget, recurring all the time. And when I sell them, dude, and I bring them to somebody, if they're performing, if I keep that client for five years, we keep that running together for five years. I don't get performance and pull it back. Uh, so, but if that's the type of thing that you want to work...

So that's one where I would say like, you know, and truthfully like, I mean, I guess my whole thing with you would be is like one of these types of campaigns because I've got campaigns that we could run somewhere between, you know, the 750 and 1250 a month in budget, recurring all the time.

All right. So, so that's one where I would say, like, you know, and truthfully, like, I mean, I guess my whole thing with you would be is like, one, are these types of campaigns? Because I can, I've got campaigns that we can run somewhere between, you know, 750 and 1250.

Speaker 1: So, uh, the question is what—here's the real question: what do they say gets done versus what gets done? Speaker 2: Well, yeah, yeah, no, yeah, let's not even go any further. You said you outsource it. I know what happened. Okay, so go ahead.

I might have to go back further. So, this is one, and just to be totally candid, we had outsourced it. And, and so, the question is what—here's the real question: what did they say gets done versus what gets done?

Speaker 1: I may have to go back further. Speaker 2: And if you don't mind me asking, right? What, what kind of work gets done on like the, you know, to get the GMB movement? What do you guys do? Speaker 1: So, this is one that, just to be totally candid, we had outsourced it and in the...

Yep. It's better. 100%. So I can pull those for you in the one times. Let's see. Because there's some in here too.

Speaker 1: ...with Geo just to see how Google's liking the GMB. So I'd add in some Geo keywords. Is that in a different scan? Speaker 2: 100%. So I can pull those for you in the one-times and see... Speaker 1: Love it. Is there some in here too?

Speaker 1: Probably six to nine months. Speaker 2: I think so, yes. Speaker 1: For sure.

Speaker 1: ...doors and siding co- Oh, no, no, no. The name's good. I thought it was just the—what I saw and I was like, we should add some keywords in there. Speaker 2: For sure. Speaker 1: So, and then do you track—I track like that, Chris, but I also like to track sometimes...

Speaker 1: Probably six to nine months. Speaker 2: Okay. So we gotta make sure it's not blacklisted and then would they be willing to change the name a little bit? Or, 'cause I mean that alone... Speaker 1: Yeah, yeah. Speaker 2: ...that might, bro, you could just do that and... oh, oh wait, there's more to it. Okay, hold on. Ultimate Home Solutions Windows...

One of like, this is just an average multi-channel campaign. Um, um...

Speaker 1: Our margin of like a thousand dollars a month. But like I said, I'm cool if this was not one of like this is just an average multi-channel campaign. Speaker 2: So question with this, how long you been working on this? Speaker 1: Um...

There's so much potential because you can already see there's lots of fives and fours sitting in there in reasonable size areas already. Um, but I mean honestly we're running this one on our, on our margin at like a thousand dollars a month. But like I said, I'm cool if this one's not...

But we just haven't really had anything to break through it, and there's so much potential, as you can already see, there's lots of five and fours sitting there in, in reasonable size areas already. Um, but I mean, honestly, we're running this one on our, on our...

Speaker 1: So this one is... Speaker 2: Ryan Kato. Speaker 1: ...in that same area, but like, you can even see we got some traction here on like window contractors, window installers, stuff like that. But we just haven't really had anything to break through it in...

Speaker 1: What kind of budget is there for links, press release, you know, to do the magic? Speaker 2: So this one is... it's in Encanto. We got some traction here on like window contractors, window installers, stuff like that.

No, I don't—I don't want you to do that, because I got revenue coming off of this.