Timeline
16,716 memories — chronological, newest first.
We're going to need that data side of things to hit some of these things that like he's actually out there trying to figure out whether we can find a signal for Tesla Rex right now.
So, so if we can figure that out, um, and then like I said, I think if...
May 15, 06:50 PM
Speaker 1: Um, so there's some other things to think about, but I would say if we can figure out how we do this whole thing, probably get you, me, and Hong on a mess- on a conversation where we can figure out how we stitch in what he does on, um, the data side too, because we're going to need that data side of things to hit...
May 15, 06:50 PM
...something, it'll pop immediately. Um, so there's some other things to think about, but I would say if we can figure out how we do this whole thing, probably get you, me, and Hong on a message, on a conversation where we can figure out how we stitch in what he does on, on the data side too, because...
May 15, 06:50 PM
Speaker 1: ...out there that like we're murdering it in, it's huge revenue. Like I got a client right now that's a spinal decompression doctor. That's eight to nine thousand dollars a pop.
Speaker 2: Wow.
Speaker 1: So, and it ain't hard because like, that's when you put the keyword in the damn thing, it'll pop immediately.
May 15, 06:50 PM
There is another market that's out there that like we are murdering it in that's huge revenue. Like I got a client right now that's a spinal decompression doctor. Dude, that's eight to nine thousand dollars a pop. So, and it ain't hard because like that's one you put the keyword in the damn...
May 15, 06:50 PM
Speaker 1: ...so I know he also closes business when we get it. Because that's the other thing you and I have to pay attention to is if you get into those things like, like somebody's got to be able to to actually close leads when we send them.
Speaker 2: Yep, yep.
Speaker 1: But the other part of it is too, like, I mean, there is another market that's...
May 15, 06:50 PM
established company, he does really good work, so I know he also closes business when we get it, because that's the other thing you and I have to pay attention to is if you get into those things, like, like somebody's got to be able to, to actually close leads when we send them. Um, but the other part of it is too, like I...
May 15, 06:50 PM
I'm coming back in and going, dude, listen. We can do traditional SEO and you can pay for it and you know, like, hey, everybody's... this is how it works. Or we could put this together and we could do it on a rev-share basis. And it's an established company, he does really good work.
May 15, 06:49 PM
...at all. I'm almost thinking about coming back in and going, "Dude, listen, we can do traditional SEO and you can pay for it, and you know, like, hey, everybody's... this is how it works. Or we could put this together and we could do it on a rev share basis. Um, and it's in a..."
May 15, 06:49 PM
We're in the final stages of putting a new website together for... I have not constructed... so, so here's the thing. Let's just say he's got one market that's here. He literally has just opened a second market. He's done no marketing on that thing at all. I'm almost thinking...
May 15, 06:49 PM
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May 15, 06:49 PM
builder right now that we are in the final stages of putting a new website together for. I have not constructed—so, so here's the thing. Let's just say he's got one market that's here. He literally has just opened a second market. He's done no marketing on that thing.
May 15, 06:49 PM
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May 15, 06:49 PM
Speaker 1: ...to show up. [laughs] Yeah, you know what I mean?
Speaker 2: No. All right, well then let's—I'm gonna send this one over for you and have you take a look at it.
Speaker 1: Okay.
Speaker 2: Um, and if it's one that you want to get going on, we can jump in on that and get that rolling right away.
Speaker 1: Okay.
Speaker 2: I already have an idea. I have a pool builder right now that...
May 15, 06:49 PM
...not going faster than I can fulfill the promises that I make.
So, alright, well then let me, I'm gonna send this one over for you and have you take a look at it. And if it's one that you want to get going on, we can jump in on that and get that rolling right away. I already have an idea, I have a pool built...
May 15, 06:49 PM
Speaker 1: That's where all of us need to be because like that's where, very seriously, like I—my whole thing, the only reason that we've gone as slow as we have is, to your earlier point, I really care about the client and I am not going faster than I can fulfill the promises that I made.
Speaker 2: That's where I come in.
May 15, 06:49 PM
Speaker 1: Yeah, for sure. And that's where all of us meet because like that's where very seriously like my whole thing and the only reason that we've gone as slow as we have is to your earlier point, I really care about the client and I am...
May 15, 06:49 PM
Speaker 1: Or maybe I come in and whip shit into place for you so you could be less stressed out about any fulfillment part and more focused on, "I'm going golfing with this guy, I'm hopping in this guy's plane to go..." I need you out there. And you know...
Speaker 2: Yeah, for sure. And then...
May 15, 06:48 PM
Think you can help him for 500 and I'll look at it and then be like, "Nah, you know, I could if you really need me to." If not, I'll be like, "Yeah" or "No."
Then once we get a little more comfortable, bro, I don't know how big your team is, your org chart, blah blah, we'll get into that later.
May 15, 06:48 PM
Speaker 1: If it's someone you have, you try to save—or not save, but do a better job for, 'cause you know, the fulfillment's not there. Just send it and be like, "Mike, Merlino, this one I could probably do, you know, 750. This one's a legacy client..."
May 15, 06:48 PM
He wasn't getting results elsewhere or whatever, because we're buddies and I've never even told nobody else this, but I have a—I only want the bigger vision with you, right? You just say, "Yo Mike, Marlino, like you say, check this out, tell me how you'd quote it out, or..."
May 15, 06:48 PM
If you tell me, Marlino, we gotta get this sent, like, you know, I don't need the money up front, right bro? Like it's... but if it's gonna cost a thousand dollars out of pocket, even for something like that I'd do it, just to be clear. But for the stuff where clients are paying you and, you know...
May 15, 06:47 PM
Dude, that Raptor that that my client's drive is pretty fucking nice.
All right, well listen...
May 15, 06:47 PM
Speaker 1: [Laughter] Yeah, I feel that, right Chris? Yo, also, bro, Chris, sorry, one last thing. If you have someone you need to impress to get a bigger banking deal or whatever, those are the type, bro, that if you send it, I'll work on it out of pocket if...
May 15, 06:47 PM
Speaker 1: ...that like we start benefiting the way that the clients we're working with are benefiting.
Speaker 2: Yep.
Speaker 1: Um, but I'm like, dude, I'm sitting here in that parking lot, I'm like, man, I got this basic little Ford F-150, which ain't bad, but dude, that Raptor that my client's driving is pretty fucking nice.
[Laughter]
May 15, 06:47 PM
Okay. Well, there's too much opportunity on the table and like this is the only way that like we start benefiting the way that the clients we're working with are benefiting.
But I'm like, dude, I'm sitting here in that parking lot and I'm like, man, I got this basic little Ford, the Ford F-150, which ain't bad, but...
May 15, 06:47 PM
Speaker 1: ...connections to the VC people. He's done multiple exits. So with all that, it's even—not that we have to use him, right? But like we got a personal one of us that that's what he does.
Speaker 2: Well, there's too much opportunity on the table and like this is the only way...
May 15, 06:46 PM
Speaker 1: ...especially if you had multiple businesses in the same, multiple businesses in the same category.
Speaker 2: Roll up, baby.
Speaker 1: There's plenty of PE out there that'll pick that up.
Speaker 2: Oh yeah.
Speaker 1: Bro, and my Behang's boy and partner, Jho Low, that's all he does and has direct...
May 15, 06:46 PM
We need to find some of this, I'm telling you, if you could figure out a way where you could pick those pieces up and then roll that whole thing together, especially if you had multiple businesses in the same, multiple businesses in the same category, there's a, there's plenty of PE out there that'll pick that thing up and run.
May 15, 06:46 PM
Speaker 1: He has to understand he's going to grow five times faster and five times larger and we only want 20% of that five times or whatever it is.
Speaker 2: Yep.
Speaker 1: But, but we need to find some other... because I'm telling you if you could figure out a way where you could pick those pieces up and then roll that whole thing together, especially...
May 15, 06:46 PM
that you're ever going to find at this thing to be able to crush that market now long term, but when that happens, he has to understand he's going to grow five times faster and five times larger, and we only want 20% of that five times, or whatever it is. But, but we...
May 15, 06:46 PM
This is what it could look like, but you gotta know like we are in this to help that business grow and we're gonna throw three of the most powerful marketers that you're ever gonna find at this thing to be able to crush that market long-term, but when that happens...
May 15, 06:46 PM
...start pulling this dude together out of the the pool industry and start having a conversation with him about like, "Hey, listen, this is what it could look like, but you gotta know, like, we are in this to help that business grow, and we're gonna throw three of the most powerful marketers..."
May 15, 06:46 PM
Speaker 1: ...pop up. I'm probably going to come back to you and I'm just going to send it to you and go, "What do you think on this one?"
Speaker 2: Yeah.
Speaker 1: Like tell me what you think we should do and if you want to get through it together and then I'm very seriously going to start pulling this dude together out of the pool industry and start having a conversation with him about like, "Hey, look..."
May 15, 06:45 PM
No, that... like, I would rather come back to you. Like, what I'm probably going to do on some of these ones that pop up, I'm probably going to come back to you and I'm just going to send it to you and go, "Dude, what do you think on this one?" Like, tell me what you think we should do, and if you want to go do it together, and then I'm very seriously going to...
May 15, 06:45 PM
Speaker 1: ...feel comfortable spending on, on it, and then I'll tell you yea or no, right? And if I say no, it's only because I don't want to take the money, bro, and I know it's going to be like, not, you know, it's going to take a while.
Speaker 2: Like, I would rather come back to you, like what I'm probably going to do on some of these ones...
May 15, 06:45 PM
Speaker 1: You're right, Mike.
Mike: I agree, I agree.
Speaker 1: Yo, I- hey, I'm with it. Listen, man, you let me know how many listing- trouble listings you might have, and then, um, because it's you, I would just say, "Hey Mike, you know, I got this one, this is the budget." And when I say budget, whatever you feel...
May 15, 06:45 PM
Parlay in that thing and, but you know, we can get, if we get the right people involved with it and we just keep it lean and mean, you don't need a whole lot of people to be able to do great work.
May 15, 06:45 PM
Speaker 1: ...talking to, especially when we're talking about ownership, you know? So, I'm like, man, we're just gonna keep parlaying that thing, and, but you know, we can get, if we get the right people involved with it and we just keep it lean and mean, you don't need a whole lot of people to be able...
May 15, 06:45 PM
Their whole thing is they want to, they want to extend $5 million lines of credit to other businesses. Well, people who want a $5 million line of credit are probably the types of people you and I want to be talking to, especially when we're talking about rev share deals.
So, I'm like, man, we're just going to keep...
May 15, 06:44 PM
...to be rideshare opportunities on that one. The beautiful part of it is where it opens up for us is that banking relationship. Their whole thing is they want to—they want to extend $5 million lines of credit to other businesses. Well, people who want a $5 million line of credit are probably the types of people you and I want to...
May 15, 06:44 PM
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Meet - Merlino X Malone - Beginning the $ Blueprint
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May 15, 06:44 PM
business, like I really, really care about whether or not that thing grows or not. And I know that it was already mismanaged, but you know, there could be rev share opportunities on that one. The beautiful part of it is what it opens up for us is that banking relationship.
May 15, 06:44 PM
Speaker 1: ...more of those clients.
Speaker 2: Yeah.
Speaker 1: So, so but like, the reality of it is, man, I care about that business. Like, I really, really care about whether or not that thing grows or not. Um, and I know that it was already mismanaged, but you know, there...
May 15, 06:44 PM
Okay, so like my next step is if I could get this thing stabilized and everything working the way I want it to, I'm going to get their client list and I'm going to go use that case study to take more of their—more of those clients. So, so, but like the reality of it is, man, I care about that business.
May 15, 06:44 PM
...down there like, "Dude, my agency's not doing that for me." And he had this agency out of St. Louis. That agency runs St. Jude. So, like, they... they... So, like, my next step is if I could get this thing stabilized and everything working the way I want it to, I'm going to get their client list and I'm going to go use that case study...
May 15, 06:44 PM
The client was, they, uh, their president is a board member on one of the banks I was working with and he saw me give three presentations and break it down. He's like, "Dude, my agency's not doing that for me." And he had this agency out of St. Louis, that agency runs St. Jude. So I'm like, they, they...
May 15, 06:44 PM
I never want to, but like listen, this one we just took, I was telling you, so the way we got that large furniture client was they—their president is a board member on one of the banks I was working with, and he saw me give three presentations and...
May 15, 06:44 PM
[Chat Transcript]
Brian Hong (DM) - Merlino Marketing
Brian Hong: wuddup! @Michael Merlino
Andrew Winegeart: You: I got it, I went to wrong DM chat 101 it was Henri. Thanks!
Brian Hong: Don just added you to the repo for Thorbit.
Henri L: I have the Thorbit code. What is your username or email I can share the repo with? @Michael Merlino
Michael Merlino: mmerlin023
Brian Hong: Brian Hong is from Infintech-CFS
Michael Merlino: https://meet.google.com/jkv-gcje-ncx?authuser=0
Brian Hong: I nicely hear that about everyone who uses SEO Neo. It's a sign that every single person says the same thing about how difficult it is to use.
May 15, 06:43 PM
100%.
Yeah.
Yeah, no, that is not the game we're playing at all. I want the long-term game. I want clients. I, I never want to... but, but like listen to this, this one we just took, I was telling you. So, the way we got that, that large furniture...
May 15, 06:43 PM