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[Web Browser Content] Ads Manager - Campaigns Results from 14 campaigns Campaigns: - SCC | TOF Sacramento Takeover | LEADS | 11... - SCC | TOF Sacramento Takeover | LEADS | 12... - VC | PPA | FB Lead Forms (3 recommendations, $45.61 Per Lead, 33 Leads) - VC | GridGen | FB Lead Forms (3 recommendations, $84.25 Per Lead, 18 Leads) - NVSP-PrepaidPPA-batch03 Performance Metrics: - Daily budgets ranging from $50.00 to $218.00 - Date Range: Apr 15, 2026 - May 14, 2026 System Notifications: - Failed to duplicate items: The user doesn't have the permission to create ads with this ad account (#200.1815066)

[Chat Transcript] Audio Video Participants Chat Share Pause Layout Annotate Stop share Slide control Hide meeting More Waiting for Dan Kurtz to control your screen Dan Kurtz is controlling your screen Stop share

Speaker 1: I know what's up! Speaker 2: Oh, no, no, we're leaving, Jay. Speaker 3: Come on, let's go. Speaker 2: No, what are you doing? No, no, no, no, no, no. Speaker 4: Oh my god!

Speaker 1: Oh, my back broke from Arizona! Oh my god! Speaker 2: Yeah. Speaker 1: No, I did. They left it in the conference room when they moved it when they wasn't supposed to. And then they tried to tell me a hundred and something dollars. Speaker 2: That's some bullshit.

Speaker 1: You leaving? Speaker 2: Yeah. Speaker 1: ABC. Speaker 2: See you later. Speaker 1: Okay. Speaker 3: Is it going to keep doing that until we're old men? Speaker 3: Oh, that's the problem. Speaker 4: Hey, Miles. Speaker 5: Ah! Speaker 4: Whoa, what is that, Liam? What is it?

Speaker 1: Yeah, no worries. Speaker 2: Me or only... Speaker 1: Yeah, I was just trying to get through and clone it. Speaker 2: I don't understand that question. Speaker 1: Yeah. Speaker 2: I'm not giving it back to me. Speaker 1: No, you're good. Speaker 2: Good job, IG. Speaker 1: Yeah.

[Web Browser Content] Ads Manager - Manage ads Campaign: NVSP-BillAudit-batch03 Update your campaign objective: As of January 2024, the lead generation objective has been replaced with objectives that better align with your business goals. Please duplicate this campaign using a simplified objective. (#3858240) You can duplicate this campaign using the Leads objective, which matches your original settings. Campaign Details: - Buying type: Auction - Campaign objective: Lead generation - Budget strategy: Advantage+ off - Special Ad Categories: Off Actions: Duplicate campaign, Publish, Discard draft.

Speaker 1: Uh, trying to unmute. All right, there we go. What is... is this shit stuck on some... what the fuck is going on here? Speaker 2: Or is this... yeah, I'm just trying to get through and clone it. Speaker 1: Oh, this is normal? Speaker 2: Yeah. Speaker 1: Oh, oh, I thought it was an error. Okay. Speaker 2: I'm just trying to...

Speaker 1: Ryan, let me, let me pay attention here. Sorry, bro. Hey, listen, other than this, I don't got nothing else we could talk later on if you have any some time too. Speaker 2: No problem. Speaker 1: Alright, bet. Peace. Alright. Speaker 1: Dan, hold on. I was...

[Web Browser Content] Ads Manager - Manage ads - Campaigns Campaigns: - VC I PPA I FB Lead Forms - SCC I TOF Sacramento Takeover I LEADS | 12... - SCC I TOF Sacramento Takeover I LEADS | 11... - VC I GridGen I FB Lead Forms - NVSP-BillAudit(re-taggedstandalonesolar)-batch03 Metrics: - Results from 14 campaigns - Daily Budgets: $50.00, $218.00, $145.00 - Spend: $1,516.41, $1,505.22 - Impressions: 17,504, 14,623, 5,670, 7,399 - Leads (Form): 33 ($45.61 per lead), 18 ($84.25 per lead) Status: Active, Off, In draft

[Web Browser Content] Ad sets for North Valley Solar Power (10715...) Campaigns and Ad Sets Overview: - Opportunity score: 80 - Active campaigns: BROAD | FB Lead Forms | Zips, New Leads Ad Set - Campaign status: Various ad sets are active or off, with performance metrics including Leads (Form), Website Lead, and ThruPlay costs. - Budgeting: Several ad sets are set to $30.00 Daily. - Recommendations: 3 recommendations available. Ad Set List: - Restricted Sacramento Reboot - Copy - New Leads Ad Set - Pioneer Service Area ZC | FB Lead Forms | 25-65+ - Sierra Foothills | 25-65+ | ADV+ | AI Videos - San Joaquin Valley | 25-65+ | ADV+ | AI Videos - Sacramento Valley | 25-65+ | ADV+ | AI Videos - Main | 70+ Performance Data: - Leads (Form) costs range from $45.61 to $84.25 per lead. - Total spend for specific campaigns noted as $1,505.22 and $1,516.41.

Speaker 1: I understand. Okay, okay, good, good. So it's not just all him, because God forbid, you know, he breaks a wrist or something, like oh fuck. Speaker 2: That's it. Leverage our asset. This is a real company now that's our kind of partner. If you need help, it's super helpful. We're not just a solo company. Speaker 1: Hey, hold on.

Speaker 1: ...Facebook ads and optimization. If you do all that, this is where it's at. Speaker 2: Got it. Yo, so he's the Facebook guy for our company? Speaker 1: Yep. Speaker 2: And but has he trained anybody? Speaker 1: Yeah, one person's kind of...

[Web Browser Content] Campaigns North Valley Solar Power (10715... 80 Opportunity score Search to filter by: name, ID or metrics Campaigns (1 selected) Ad sets for 1 Campaign Publish | Duplicate | Edit Campaign Name | Status | Results | Cost per Result | Budget | Amount Spent | Impressions NVSP-BillAudit(re-taggedstandalonesolar)-b... | In draft | - | - | Using ad set budget | $0.00 | - NVSP-BillAudit-batch03 | In draft | - | - | Using ad set budget | $0.00 | - NVSP-PrepaidPPA-batch03 | In draft | - | - | Using ad set budget | $0.00 | - VC I GridGen I FB Lead Forms | Active | 18 Leads (Form) | $84.25 Per Lead | $50.00 Daily | $1,516.41 | 17,504 VC I PPA I FB Lead Forms | Active | 33 Leads (Form) | $45.61 Per Lead | $50.00 Daily | $1,505.22 | 14,623 SCC I TOF Sacramento Takeover I LEADS | 12... | Off | - | $218.00 Daily | $0.00 | 5,670 SCC I TOF Sacramento Takeover I LEADS | 11... | Off | - | $145.00 Daily | $0.00 | 7,399

[Web Browser Content] Ad sets North Valley Solar Power (10715...) 80 Opportunity score 1 selected Campaigns Ad sets for 1 Campaign No results found You haven't created any ads yet. Create Ad Campaigns (Alt + 1)

[Web Browser Content] Campaigns North Valley Solar Power (10715...) 80 Opportunity score Ad sets: - NVSP-BillAudit(re-taggedstandalonesolar)-batch03 - NVSP-PrepaidPPA-batch03 Recommendations: 3 Campaign Performance: - VC I GridGen I FB Lead Forms: 18 Leads (Form), $50.00 Daily - VC I PPA I FB Lead Forms: 33 Leads (Form), $218.00 Daily - SCC I TOF Sacramento Takeover I LEADS: $84.25 Per Lead (Form), $45.61 Per Lead (Form) - SCC I TOF Sacramento Takeover I LEADS: $218.00 Daily, $145.00 Daily Results from 14 campaigns

[Web Browser Content] Ads Manager - Manage ads North Valley Solar Power (10715...) Error: Failed to duplicate items: The user doesn't have the permission to create ads with this ad account (#200.1815066) Campaigns: - BROAD | FB Lead Forms | Zips - Restricted Sacramento Reboot - Copy - New Leads Ad Set - APSC Copy - v1 | Pioneer Service Area ZC | FB Lead Forms | 25... Metrics: - Amount spent: $1,505.22 - Impressions: 14,623 - Reach: 7,399 - Results: Leads (Form) Actions: Review and publish (16), Create a view, Duplicate, Edit, A/B test.

Speaker 1: And he's like, "How am I supposed to know?" And he's like, "I'm an investor." And I'm like, "That's the secret. You're part of the secret sauce, but you still have to know your shit, basically. It's not the silver bullet. You don't quite know, like, this isn't like, 'Oh, you do this...'"

Screen: https://adsmanager.facebook.com/adsmanager/manage/campaigns/edit/standalone?act=1071572478173595&nav_. .013 Ad sets D 3 Campaigns ad set individually, select edit each ad set. Edit each ad set /adsets/edit/standalone?act= 1071572478173595&nav_entry_point= lity&columns = name%2Cdelivery%2Crecom... @ Lead method for 13 ad sets How do you want to connect with people? O O O Instant forms Let people submit a form to become leads. Messenger Let people message your business via Messenger to become leads. Instant forms and Messenger Let people engage with your business where they are most likely to become leads. Instagram Let people message your business via Instagram to become leads. Calls Let people call your business to become leads. @ Verifying your changes The maximum age you have selected ca

Speaker 1: ...coming with the data you get, setting up some new ads and being able to split test, 'cause bro, I love testing for real. Like, I really don't just be talking that shit. And I like to see who does what they say they do, bro. You heard me, Brian? Brian: I would say get 18 to 24...

Right, but if he doesn't, I'm just gonna fucking pay for it, or probably... not maybe next week. I'm gonna let this run because I want to be able to clearly see the data that Dan gets and him running the ads, then come...

Screen: Auction Buy in real-time with cost effective bidding. Reservation Buy in advance for more predictable outcomes. Campaign objective O Lead generation Hide options • O Campaign spending limit • Optional None added @ Campaign details for 3 campaigns @ Update your campaign objective As of January 2024, the lead generation objective has been replaced with objectives that better align with your business goals. You can duplicate these campaigns using the Leads objective, which matches your original settings. Learn more about simplified objectives Leads Duplicate campaigns Buying type Auction Buy in real-time with cost effective bidding. Reservation Buy in advance for more predictable outcomes. Campaign objective O Lead generation Hide options • A Extract ad warnings... Claude (MCP) Extract YouTub

Cool, right? Anything more is a bonus, that's why I love you. Um, but my mind is heavily on that, so I know you said it's like 15 cents a record. Whatever it is, like, send me an invoice. I'm gonna see if I can get him to pay for it, right?

Speaker 1: I want to really impress this guy, bro, so I can get you on a call with him and we get a profit share. You know, I don't care if I own that. Another thing is, I know, bro, if you get the equity, go. I'm just saying, on my end, as long as it's profit share, we can kill the shit. Like, I'm...

So yo, I'm pretty sure that regardless of what I do with Dan, 'cause I've already got started with him on this, but that even if I go out of pocket per se, I think I want to buy the Sola data with...

Speaker 1: ...the data, he been doing what he been doing, started doing way better and was like, "Oh, this guy's the god, ad whisperer." That... that... Speaker 2: Is that how it happened? You didn't run the ads for him? Steven's not doing it? Speaker 1: Yeah, he did everything. That's his specialty. Media. Speaker 2: Yeah, that...

Screen: Search to filter by: nam NVSP-PrepaidPPA-batch03 VC I GridGen I FB Lead Forms VC I PPA I FB Lead Forms SCC I TOF Sacramento Takeover I LEADS | 12... SCC I TOF Sacramento Takeover I LEADS | 12... SCC I TOF Sacramento Takeover I LEADS | 11.. SCC I Sacramento Takeover I VV Test-convertedLead I SSW I NVSP I FB Lead . Results from 14 campaigns O O 9 O 9 O 9 In draft Active Active Off Off Off Off Off 6) 3 recommendations 18 Leads (Form) 33 Leads (Form) Lead Lead Multiple conversio... ThruPlay Meta leads $84.25 Per Lead (Form) $45.61 Per Lead (Form) per Lead per Lead Multiple conversio... Cost per ThruPlay Per Meta lead Using ad set bu... $50.00 Daily $5Q:QQ Daily $218.00 Daily $218.00 Daily $145.00 Daily $42.00 Daily $100.00 Daily $1,516.41 $1,505.22 $0.00 $0.00 $0.00 $0.00 $0.00 17,504 14,623 5

Speaker 1: Oh yeah. Dimitri's... the way he got Hershman in Dimitri's agency was by giving him the secret weapon. It's like the secret weapon of looking for [unclear]. That's how he gained his trust. Speaker 2: And he runs the ads, right? So just to be clear, you just gave him the...

Speaker 1: Mhm. Yeah, yeah. Speaker 2: Yo, and them ads you've been running were good. The... with the data that you have.

Speaker 1: It stays there. It doesn't go past 30, right? It stays at 40. Speaker 2: Yeah. Speaker 1: If they don't know how to race it to the finish... Speaker 2: Yeah, finish line's gone. Speaker 1: Mm-hmm. Speaker 2: They don't know how to finish lines go. Speaker 1: Even at the edge, no, no finish line, it's great at starting stuff. Speaker 2: Yeah. Speaker 1: Yeah. Speaker 2: That's how they...

[Web Browser Content] Ads Manager - Manage ads - Campaigns Campaigns: North Valley Solar Power (1071572478173595) Review and publish (16) | Discard drafts Campaigns, ad sets or ads with blocking errors were not imported. Campaigns, ad sets or ads with only warnings were imported. Campaign List: - NVSP-BillAudit(re-taggedstandalonesolar)-batch03 - NVSP-PrepaidPPA-batch03 - VC | GridGen | FB Lead Forms - VC | PPA | FB Lead Forms - SCC | TOF Sacramento Takeover | LEADS Errors: - Image Not Found: '827 vl_envelope_kitchen_885c2e6e2cbcd1e4743dff022c6debec.png' was not uploaded during import. - Value Isn't Allowed: Creative type or campaign objective issues. Performance Metrics: - Amount spent: $1,516.41 - Impressions: 17,504 - Results: Leads (Form)

[Web Browser Content] Ads Manager - North Valley Solar Power Campaigns and Ad Sets: - B28 "August Is Coming" - B29 "Name One Other Electricity Option" - B30 "How Much Have You Paid PG&E?" - B31 "You Didn't Get Burned by Solar" - B32 "10 Years of PG&E Bills, In One Picture" - B33 "15 Locations. We're Still Here." - B34 "Pay Once. Then Never Again." - B35 "Your Pension Doesn't Grow. PG&E's Rates..." - B36 "The Bid-Winning Move" - B37 "Lump Sum Math" - B38 "The House With No Power Bill" - B39 "Why Travis Credit Union" Status: All listed ad sets are currently in draft mode.

Speaker 1: Well that makes sense, but... but you didn't like, I don't have to, but I think let's work on this. But let me show you what I did with the... it's incomplete, in my defense. Speaker 1: You want to... you want to start at the very top? Speaker 1: Oh, almost did it. Okay, man, you got a bargain. And then it just...

Speaker 1: ...like that audience pixel dashboard shit, and I'm like, he's working with Simon. I'm like, this shit better work out or I'm gonna have to throw him in a headlock. [Laughter] Speaker 2: [unclear]

I know, right? And then I'm gonna keep it real, right? It's been... but sometimes I chalk it up to 50 floor, you know what I mean? And I ain't no long school, old school coder. But I'm like, yo, why the fuck Brian keep going with these people, especially for projects I tell you I want to work on?

Speaker 1: I'm being a little bit more like arm's length, and it's for reason. You know what I mean? And like that's part of the reason, like even like you even went through it now. You know? People like... this is what I'm trying, bro, like this is what I'm trying to say. No, I'm right, I'm right.

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Speaker 1: I remember we were... Speaker 1: Nice. Yo, Simon still working with you? Speaker 2: [inaudible] United States [inaudible] Speaker 1: Yeah, so like, bro, like this is what I'm saying. Brian, we working together, right? And you know, I think you've maybe have noticed in the group...

Alright, I'm back. Um, so yeah, uh, anyway, that's just kind of what I was thinking about. And the way they have that dashboard was pretty cool. Um, I think, I think yours even looked cooler though. You built the one you did in Claude or Magnus? I can't, I don't even remember.

[Chat Transcript] Dan: First batch of ad briefs done, waiting on second batch now. Michael Meino: Yo no way get teh ruck out ta. Michael Meino: Ok thank you! [System Message] You've entered "Leads", which doesn't work for "Campaign Objective". Please use one of the following and try again: App Installs, Brand Awareness, Clicks to Website, Catalog Sales, Traffic, Desktop App Engagement, Desktop App Installs, Event Responses, Local Awareness, Messages, Mobile App Engagement, Mobile App Installs, Offer Claims, Page Likes, Page Post Engagement, Post Engagement, Product Catalog Sales, Reach, Video Views, Website Conversions, Conversions, Lead Generation, Store Visits, Store Traffic, Outcome Awareness, Outcome Engagement, Outcome Leads, Outcome Sales, App Promotion, App promotion. [Meeting Info] Zoom meeting started 30 minutes ago. Meeting ID: 542-889-0016. Waiting for people to join.

Yeah. Yeah, I'm trying to see what it's bitching about.

Speaker 1: Sent it to the Slack, our Slack. Speaker 2: Yeah. Speaker 1: Oh, it's still doing it? Okay. Speaker 2: Yeah, I'm trying to see what it's bitching about. Speaker 1: I'm right here if you need me, I'm paying attention. Speaker 2: Yeah, no worries. Speaker 1: Hello?

[Chat Transcript/Meeting Controls] Audio 04 Video 2 Participants Chat Share Pause Layout 2 Annotate Stop share Slide control Hide meeting More. Waiting for Dan Kurtz to control your screen.

Yeah, I just need to paste that in the in the Slack channel. I've got something on the clipboard.

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Speaker 1: Right here. Hold on a second. Give me one second, IB. Speaker 2: Everything alright, Dan? Speaker 1: Yeah, I just need to paste that in the... in the Slack chat. Paste... I've got something on the... Speaker 2: Oh, in the clipboard. Okay, okay. Oh, so you need this over here. Got it. Hold on one second. All right.

[Web Browser Content] Ads Manager - Manage ads Campaigns [Campaigns, ad sets or ads with blocking errors were not imported. Campaigns, ad sets or ads with only warnings were imported.] Last 30 days: Apr 15, 2026 - May 14, 2026 Campaigns List: - BillAudit (re-tagged standalone solar) - batch03 - NVSP - PrepaidPPA - batch03 - VC | GridGen | FB Lead Forms - VC | PPA | FB Lead Forms - SCC | TOF Sacramento Takeover | LEADS Errors Detected: - Value Isn't Allowed - Image Not Found Actions: - Discard drafts - Review and publish (16)

[Web Browser Content] Ads Manager - Manage ads - Campaigns File: batch03_ads_meta_import_FlXED.xlsx (103.75 KB) Campaigns: - North valley solar Power (10715...) - BillAudit(re-taggedstandalonesolar)-b... - NVSP-PrepaidPPA-batch03 - VC I GridGen I FB Lead Forms - VC I PPA I FB Lead Forms - SCC I TOF Sacramento Takeover I LEADS Error Message: You've entered 'Leads', which doesn't work for 'Campaign Objective'. Please use one of the following: App Installs, Brand Awareness, Clicks to Website, Catalog Sales, Traffic, Lead Generation, etc. Actions: Review and publish (16), Import, Create a view, A/B test.

[Chat Transcript] Dan Kurtz is controlling your screen Dan 3:06 PM: image.png Brian Hong 11:53: Call on mobile device Dan 3:38 PM: Preliminary testing and hypothesis before he spends any more on creative or anything else. We'll still create it, but this helps in the short term. You can pass those to the client if you want. Michael Meino 5:25 PM: Ok thank you! Tuesday, May 12th Dan 11:38 AM: First batch of ad briefs done, waiting on second batch now. Michael Meino 11:38 AM: Yo no way get teh ruck out ta

You've entered "Leads", which doesn't work for "Campaign Objective". Please use one of the following and try again: App Installs, Brand Awareness, Clicks to Website, Catalog Sales, Traffic, Desktop App Engagement, Desktop App Installs, Event Responses, Local Awareness, Messages, Mobile App Engagement, Mobile App Installs, Offer Claims, Page Likes, Page Post Engagement, Post Engagement, Product Catalog Sales, Reach, Video Views, Website Conversions, Conversions, Lead Generation, Store Visits, Store Traffic, Outcome Awareness, Outcome Engagement, Outcome Leads, Outcome Sales, App Promotion, App promotion.