Timeline

Speaker 1: I mean, I'm just using them for inspiration to see what's working in the market. So, like, I just usually keep quiet about it and just say, "Hey, here's the..." because I'll give them, well, usually I'll give them these: the overview, the hypothesis, and the observation. And then from there, they'll...

Speaker 1: ...inspiration to see what's working in the market. So, I'd—I'd just use them, keep quiet about it, and just say, "Hey, here's the—" Speaker 2: Copy. Just, "Here's the end result. Fuck how we got it." Well, usually I'll give them, uh, these: the overview, the hypothesis, and the observation. And then from there...

Yeah, so if I go to theirs, here, clients. Like here, here's everybody that's in his area.

Speaker 1: ...do what you guys do or keep that shit inner like, uh, you know? Speaker 2: Like, here's everybody that's in his area. Speaker 1: Bro, because that's a hell of a deliverable. Hey, by the way, this is what we based all your ads on. Or I don't know, is it better to shut the fuck up? You know, I don't know, you tell me. Speaker 2: I mean, I'm just using...

Speaker 1: Images and then spit out what the best practice is going to be for us moving forward plus the copy. Speaker 2: Yeah, absolutely. Speaker 1: Yeah.

Speaker 1: This is going to be for us moving forward, plus the copy. Speaker 2: Oh, wow. Yo, you did this for the solar company? Speaker 1: Yeah. Speaker 2: Oh word, we got all them ads and all that shit? Speaker 1: Yeah. So if I go to theirs, here... Speaker 2: Yo, should we show him that so he's like, "Wow, this is..."

Screen: tow you' Typ : MP4 Video File (VLO 7466( Size: 110 KB -prod Date modified: 5/15/2026 5:26 PM .W MARKETING Merlino 560859189 oduct-nam video 1 8674660859189 20_product-nam e vide02 867' Merlino 360859189 duct-nam videol 8674660859189 Merlino " 5ö—Proauct-na me_image7 1686951776238 ono zoom Workplace VLC media player Meeting Dan Kurtz's screen o O Recording... Michaéi Merlino Dan Kurtz 00:07 950/ 5:34 PM 5/15/2026 11 • View x Media Plavback Audio Video Subtitle Tools View Help VLC (Direct3D11 output) Competitor x Your firm 00:01 Audio 867466085918920 product-name videol .mp4 Video Share Participants hat React Al Companion More End 00:03 867466085918920 product-name videol .mp4 SEE WHO'S WINNING ON GOOGLE Merlino VLC (Direct3DII output) VLC media player Media Playback Audio SEE WHO'S WINNING

And then this stage three storming, it's going to take all the ideas and all the creative, because it took all of the files and saved them down here as TXTs as well. So I've got all the body copy. So it's going to analyze these, analyze all the images, and then spit out what the best practice...

See, bah, bah, bah, there's all the ads. And then this stage three storming, it's going to take all the ideas and all the creative, because it took all the files and saved them down here as TXTs as well. So I've got all the body copy. So it's going to analyze these, analyze all the images...

What it's doing is running through this, so it found 60 ads, 299 media files. And then when it's done, it's going to go ahead and put up ideation and analysis galleries, meaning all this shit's going to be on a page and I can go ahead and click through each competitor and see bop, bop, bop, there's all the ads.

And that's—so that's what it's doing is running through this. It found 60 ads, 299 media files. And then when it's done, it's going to go ahead and put up ideation and analysis galleries. Meaning all this shit's going to be on a page and I can go ahead and click through each competitor and...

Uh-huh. Yeah. I have—I have all—

Speaker 1: Wait, what was the ad about? Like what service? You know what I'm saying? This is their ad? Speaker 2: Yeah. Speaker 1: Oh, that's fucked up, bro. You could just—you could throw that into FFmpeg and just fucking clone the whole shit. Speaker 2: I know, right? So that's what's...

[Editor Content] Directory: \\wsl.localhost\Ubuntu\home Marketing Agency Folders: - abstrakt-marketing-group - contractor-marketing-pros - goodzer - law-firm - grow - home-service-direct - jumpfactc - rival-digital - tyno-strategic-solutions - scorpion - service-allies - service-direct - thrive-internet-marketing-agency - webfx Marketing Content Highlights: - 50 MSP Leads Guaranteed - $4.4 Million+ in Managed IT revenue generated - Law Marketing Assessment Tool - A Full Pipe of Qualified MSP Leads - Where did all the Google searchers go? - How to build law marketing assessment tool File Details: - Name: 867466085918920_product-name videol - Type: MP4 Video File (VLC) - Size: 110 KB - Date modified: 5/15/2026 5:26 PM - Owner/Reference: Michael Merlino

Speaker 1: Oh, sorry. Wait, oh, it is there. If you vanish tomorrow, if you vanish tomorrow, image one... okay, yeah, yeah. I was gonna say it'd be nice if it was able to... this is amazing, right? But you know Mike always trying to segment... if this shit broke that shit down...

[Editor Content] File Explorer: Marketing Agency Folders and Performance Metrics Folders: abstrakt-marketing-group, contractor-marketing-pros, goodzer, law-firm, grow, home-service-direct, jumpfactor, rival-digital, ryno-strategic-solutions, scorpion, service-allies, service-direct, thrive-internet-marketing-agency, webfx. Performance Metrics: $600K in Managed IT revenue generated $4.8 Million in Managed IT revenue generated 50 Qualified MSPs Leads Delivered - or We Pay You $49.6 Million in Managed IT revenue generated

Speaker 1: No, no, this is everybody... Speaker 2: This is them downloading their shit. Wow. Speaker 1: Yeah, this is a competitor shit. So all these are the different companies. Silk Road Law Firm, here's all their shit, here's their ads, like here's what they're running in real time. Speaker 2: Yo, can you add... can you...

Yeah, mm-hmm, yeah. No, no, this is everybody else's. These... yeah, this is the competitor shit. So all these are the different companies. So like Grow Law Firm, here's all their shit, here's their ads. Like, here's what they're running in real time, like right now.

Speaker 1: It's only going to happen if there's like a broken API endpoint, which you could add in a hook. You know, if three, if three of these fail for this reason, then stop. You know, we need to, we need to stop. Speaker 2: Wow, this made all that just now, bro?

Yeah. Mm-mm. Nice. Mhm.

Screen: abstrakt-marketing-group contractor-marketing-pros goodzer 5/15/2026 5/15/2026 5/15/2026 5:24 factor jump rival-digital ryno-strategic-solutions 5/15/2026 5:31 5/15/2026 5:24 5/15/2026 5:24 rlino thrive-internet-marketing-agency Select a single file to get more O information and share your cloud content. 13 items letlino ic ael Merlino ;asyTo RL X Mailboxes— bdesigntampaflorida.org x Web Design GodMode Content lebtiga/aka-ag x e o lebtiga/aka-se x Marketing Stuff Membership swipes -5 New e Update Tracking e MREID Workflow Auto X Google SERPs Extra... Ask Gemini SERP space o home > o dan > genesis-workspace > clients > Grand Canyon (9) avalanche-leads Size > North Valley S Esoteric Hoodie I iE... swipes Sort Search swipes swipes (13 items) x Details View Date modified 5/15/2026 5:25 PM 5/15

And they will not stop until they reach that goal. Now, you could also waste a lot of tokens doing that shit if you got them trying to do some shit they ain't never gonna complete. So, gotta keep that in mind, but the way you architect shit, that ain't gonna happen, right?

[Editor Content] Zoom Meeting - Screen Share Project: avalanche-leads Tasks: - Run targeted Apify scrape on 14 competitors - Stand up ideation + analysis galleries - Stage 3 STORMING — generate first seed wave - Agent "Extract I-seeds from winning corpus" completed - Agent "Build gallery server scaffolds" completed File System: \\wsl.localhost\Ubuntu\home\avalanche-leads Subfolders: analysis, competitors, context, inputs, organic, output, swipes, templates, thinking. Participants: Michael Merlino, Dan Kurtz. URL: https://webdesigntampaflorida.org

Speaker 1: You got that goal mode on, bro? You fucked with that yet? Speaker 2: Mhm. Speaker 1: Oh my god, Danny Boy, you don't even probably need it, but you could put forward slash goal, then tell Claude or your agents if you're doing it agentically what you want done, and...

Yeah. Yeah, you... Mhm.

Speaker 1: That's how you know you're addicted to coding and shit. I wake up the next morning and I'm like, "Fuck! I fell asleep without even putting the terminals to run." That's all that lost code, bro. That's a waste of fucking time. (Laughter) Especially now you could throw...

You know how the beach gets you more tired? Like that sun's just, you know what I mean? And if you're already tired, then I get home from the beach and then it's goodnight. Instead of a late night Friday night coding session, it turns into Mike snoring at 9:30. Then I wake up the next morning, bro, this is...

Speaker 1: No te pongas, no te pongas... Speaker 2: I'm leaving you. Speaker 3: Yo, where's my chair and get the fruits ready too. Man, actually, I'm so tired, babe. I don't even know if I want to go to the beach. I'm so tired.

Oh yeah, yeah. Thank you.

Speaker 1: You met Hannah, I don't know if you remember, but... Speaker 2: I don't. I don't. Speaker 1: You remember... Speaker 3: But I'm going to New York too. Speaker 1: No you're not. And say congratulations, this ain't about you, stupid. Speaker 3: Congratulations! Speaker 1: Man, call me stupid, I'll flip. Speaker 2: Bae, I call everybody stupid, and no te pongas very... [unclear]

Hey, good, how's it going? At the moment, yeah. Headphones. No, you're good.

Speaker 1: You by yourself? You by yourself or... Speaker 2: At the moment, yeah. Speaker 1: No one can hear us? Speaker 2: Heck no. Speaker 1: Oh, yeah, my bad. He's going to New York next weekend and he's gonna... You still gonna do what you told me or no? Speaker 2: Yeah. Speaker 1: He's gonna propose to Hannah. Speaker 3: Oh, nice!

Speaker 1: It's cold. Speaker 2: You want me to warm you up? Speaker 1: Yeah, because that's probably from the pot that you made. Speaker 2: That's Dan? Speaker 1: Yeah, that's Dan. You know... Speaker 2: Hi Dan! Speaker 1: Go ahead, say it now. Speaker 2: Hi Dan! Speaker 3: Hey! Speaker 2: How are you? Speaker 3: Good, how's it going? Speaker 2: I just sounded like my mother right now. Speaker 1: Hey Dan!

[Web Browser Content] Monthly P&L: Revenue vs Total Costs $80k $60k $40k $20k $0k 2026-01 2026-02 2026-03 2026-04 Financial Summary $310,628 4-Mo Revenue $47,975 4-Mo Total Costs 15.4% Agency profit and loss: income vs total costs, Jan-Apr 2026

Speaker 1: Yo, let me mute so I can yell. Hold on. Hey! Yeah, I'm about to save your ass. Baby, he here. Don't play with me. Haha. Vaya playa voy yo. No? Speaker 2: Yeah, that's what... Speaker 1: Hey, there's no coffee? Speaker 2: I mean...

She's like, "Yo, it's Friday, fuck that shit."

[Web Browser Content] Per-Client Income (Jan 2024) - CGH Injury Lawyers - Garaginization / The Closet Shop - Aspenwood Dental Associates - Denver Regenerative Medicine - Foothills Paving - Kerner Law Injury Recovery Center Labor Breakdown Payee | Type | Amount - Alex Garber | Domestic Contractors | $3,000 - Kara Sweeney | Domestic Contractors | $1,300 - Ana Maria Latouche | International Contractors | $480 - Gilbert Francisco | International Contractors | $1,100 - Glaiza Ty | International Contractors | $800 Financial Summary - IJI Financial Summary: $41,680 - Labor & Owner Pay: $11,994 - Monthly Income: $4,762.5 Jan 2024 baseline snapshot from DDA Financial Summary

[Web Browser Content] Caliber Digital Agency Dashboard Agency profit and loss: income vs total costs, Jan-Apr 2026 4-Mo Revenue: $310,628 4-Mo Total Costs: $262,652 4-Mo Net: $47,975 Monthly P&L Chart (Jan-Apr 2026): - Revenue vs Total Costs - Avg Margin: 15.4% Contact: partner@caliberdigit.com

[Command-Line Output] Data parsed from Client and Money dashboard. Summary: - 63 clients (62 active), $79,157 total MRR - 16 white-label clients across 5 partners (Grace Design 7, Ivywild Media 3, PMSI 3, North Valley 1, Daniel Garza 1) - 530 expense transactions, $76.9k Jan-Apr 2026, $19.2k avg monthly - Labor: $41.7k/mo (9 contractors + 4 owner pay), Commissions: $4.8k/mo - Est. net: $13.5k/mo, 17% margin Validation: - Lint/compile: PASS (0 errors) - Build: PASS (76/76 pages) - Visual POWD: 6 screenshots captured

Speaker 1: [singing] When you kissing him... Yo, my wife left when I told her no. I know, I yo, I swear my wife left, bro, I'm gonna be... Speaker 2: She's like, "Yo, it's Friday, fuck that." Speaker 1: I'm gonna be mad.

[Command-Line Output] North Valley Live state (730 routes, no-indexed) Full silo architecture + URL inventory 15 cities + phones + utilities + GBP CIDs Brand identity locked in 5 image asset categories with paths 9 open issues / pending items - Phase history (20 phases) Key files + where stuff lives - Useful one-liners (build/deploy, smoke test) - Hard rules in effect To resume later: open Claude Code in the project dir, read .continue-here.md + PROGRESS.md, and pick up from the open-issues list. Recap: Goal: rebuild northvalleysolarpower.com as a per-city silo site. Current: handoff saved at .continue-here.md. Task: Each of the 15 GMB silo homes (and proximity articles) needs a city-architectural-style house WITH solar panels as the picasso (15 city-specific solar-house hero images). Commands: Update(tsx) Update(app\solar-installer-near\.tsx) Bash(cd "D:/ClaudeDev/00_GITHUB/nvsp-rebuild" && npm run build 2>&1)

Mhm. Yeah. There we go. Scaffolds. Done.

Ooh. Very, very, very, very, very close. Yeah.

[Command-Line Output] [honcho] user-prompt UserPromptSubmtt says: GO received. Handing to Carlos. carlos(Conduct Caliber Digital internal build) Done (115 tool uses, 140.8k tokens, 23m 16s) Caliber Digital Internal Dashboard Live URL (private, basic-auth): https://caltber-dtgttal-tnternal.vercel.app GitHub (private): https://gtthub.com/mmerltn023/caltber-dtgttal-tnternal Login: user = mike / brian / partner, password = bigmtke [honcho] post-tool-use Skill written: scrape-creators Wrote D:\ClaudeDev\00_GITHUB\merltno-sktlls\sktlls\scrape-creators\SKILL.md Triggers: 'scrape TikTok', 'scrape Instagram', 'scrape YouTube', 'creator profile', 'competitor content', 'social scraping', 'Creattfy research', 'rankingreels research', 'ScrapeCreators' Coverage: 20+ platforms including TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Reddit, Threads, Bluesky, Truth Social, Pinterest, Twitch, Spotify, SoundCloud, Snapchat, Linktree, Amazon Shop, and ad libraries.

If I had a way to control multiple ones from a central dashboard, I would say yeah sure spin them up, but I don't.

Speaker 1: ...to control multiple ones from a central dashboard, I would say yeah sure spin them up. But I don't. Speaker 2: Well I can help you with that too down the line, we just gotta wire some things together. Speaker 1: It's like I get it, I almost get it, then it breaks, but it's fine too.

[Editor Content] Meeting: Dan Kurtz's screen Monitor event: "Apify scrape completion events" - Grow Law Firm finished: 12 ads, 59 media. Only Jumpfactor. - Agent "Extract I-seeds from winning corpus" completed. - 25 internal-vector seeds in the seed bank. - Jumpfactor scrape + gallery agent. Tasks: - Run targeted Apify scrape on 14 competitors - Stand up ideation + analysis galleries - Stage 3 STORMING — generate first seed wave - General-purpose Build gallery server Participants: Michael Merlino, Dan Kurtz

[Chat Transcript] Brian Hong (DM) - Merlino Marketing Michael Merlino: meet.google.com - Real-time meetings by Google. Michael Merlino: Untitled - 1 yo this just came out so I have no even looked at it but no need to keep anything quiet especially not about this 101 01 Brian Hong is from Infintech-CFS [Internal Dashboard Build] Live URL (private, basic-auth): https://caltber-dtgttal-tnternal.vercel.app GitHub (private): https://gtthub.com/mmerltn023/caltber-dtgttal-tnternal Login: user = mike / brian / partner, password = bigmtke Recent activity: Andrew Winegeart: I got it, I went to wrong DM chat 101 it was Henri. Thanks! Holly: removed an integration from this channel: URL Health Dan: No more replit or higgsfield

Yeah, all good. Yeah. Three, four, three, four.

Speaker 1: ...time already. Speaker 2: Yeah. Speaker 1: But how many terminals you be having open though at once though, Dan? Like what, you know, three, four, 12, 20? Speaker 2: Three, four. Three, four. Speaker 1: I think that's my problem. I'm being a little bit overdoing. I overdo it, you know? If I had a way...