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new brand kind of built around like DWS, you know, or even like DWS Enterprise or something.

Speaker 1: He should build a new website. Speaker 2: New brand kind of built around like BWS, you know? Speaker 1: Kind of like BWS Enterprise or something. Speaker 2: Yeah, Enterprise BWS... [groan] Speaker 1: Because BWS Gold or something. Speaker 2: That website is completely about white label, right?

This really, all of the positioning right now says you're—you're a link builder, but it's not enterprise link building, you know?

Speaker 1: ...and optimized for enterprise. Speaker 2: It's why... Speaker 1: ...yeah. All of the positioning right now says you're a link builder, but it's not enterprise-y. Speaker 2: You know what? Truth be told...

Speaker 1: ...and some of the shit was like, yeah. Speaker 2: Yeah, it'd probably be under his name. Speaker 1: Or DWS. Because yeah, you did a preliminary audit. There was some really basic shit too, that like... because one of the things that I'd seen is like there's some basic, like their site isn't even optimized for enterprise. It's...

Speaker 1: Wait, wouldn't it be under his name? It should be. Speaker 2: Yeah, it'd probably be under his name. Speaker 1: Oh, I hope I didn't delete it. Speaker 2: Or DWS? Speaker 1: Oh, yeah, that's what it is. Speaker 2: I don't think it's a... Speaker 1: Yeah, I did a preliminary audit. There was some really basic shit too, like... because normally things that I've seen is like there's some basic... like their site is not...

Speaker 2: ...unified front, it's really good. Speaker 1: I thought I started it over for... Speaker 2: You did? Yeah, you had to open... you had to tell the part... Speaker 1: Shit fucking crashed. Shit was like... bro, my computer keeps turning [off?]. I'm going through this shit, bro, you don't even know. Uh, hold on, the wood...

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Speaker 1: ...we need much more than, you know, just a little bit of time, you and me to, you know, just touch base, say, "Hey, you know, we're in agreement, this is kind of the game plan," um, that way we go into it, you know, just unified front, this is what we're going to do. So... Speaker 2: You did. Yep. You had a whole—you had kind of a partial audit in...

[Chat Transcript] Meeting: Ranking Reels Participants: Michael Merlino, Brian Kato Tools: Fireflies.ai Notetaker, Fathom, BK's Assistant Date: 5/12/2026 Time: 11:50 PM

[Editor Content] Meeting: Ranking Reels Participants: Michael Merlino, Brian Kato Services: Fireflies.ai Notetaker, Fathom Date: 5/12/2026 Time: 11:50 PM

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And um, just have something ready to go, you know, present to him on Thursday morning. I'm not thinking we need much more than just a little bit of time here to, you know, just touch base, say hey, you know, here's kind of the game plan, um, that way we go into it, you know, just really...

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I'll send it over to you in just like a quick doc or markdown file or whatever. That way you can throw it into Oliver. Let's analyze it from, you know, a couple different angles and then just have something ready to go, you know, to present to him on Thursday morning. I'm not thinking we...

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So, I'm gonna package up a couple of things, I'm gonna send it over. I know you're busy as fuck tomorrow, dude. Um, what I'm gonna do is I'll package up a couple of things, um, I'll send it over to you in just like a quick doc, a markdown file or whatever. That way you can throw it into Claude or whatever, let's analyze it from a couple of different angles. And then...

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It's like, hey look, yeah, we want to talk to you and like what we can do to help you, but we're really interested in this second part over here, you know? So... so, I'm I'll package up a couple things. I'm going to send it over. I know you're busy as fuck tomorrow, Dave. Um, what I'm going to do is I'll package up a couple things. Let's, uh...

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Speaker 1: ...things I want to resell, bro. Speaker 2: Sure. I think that's a really good synergy there. And so that's kind of how I want to approach it, like, "Hey look, yeah, we want to talk here, like what we can do to help you, but we're really interested in this second part of the area," you know? Speaker 1: And I think he is also too.

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...we hook in those social accounts and all that. If I remember right, I think he was saying he's getting like Reddit shit too, like Reddit comments and he was doing some stuff there and I was like, "Oh, fucking A, dude." So, I think that's a really good synergy there and so that's kind of how I want to approach it.

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Speaker 1: ...really dig into that. We hook it up with like what we got going on with, you know, fully automated workflows. We hook up social accounts and all that. If I remember right, I think he was saying he's getting like Reddit shit too, like Reddit comments. Speaker 2: Yeah, oh yeah. I want to resell that. Like that's one of the first...

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over, get your shit, you know, get the team in fucking gear. Get them working, you know? So, that, that's one of the things I've really started diving into this last week and I'm like, if we really dig into that, we hook it up with like what, what you've got going on with the, you know, fully agentic kind of workflow,

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Speaker 1: I've been on my bullshit, I don't feel like working. Speaker 2: Yeah. Speaker 1: So it's just, you know, get your shit together, you know, get the team in fucking gear. Speaker 2: Get it working. Get it done, motherfucker. Speaker 1: So that's one of the things I've really started diving into this last week. And I'm like, if we do this...

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It's helpful, dude. It's like having your own—it's like having your own talent agency, a modeling agency that you don't have to pay them. Like, they don't have fucking attitudes. They don't come in on Monday and be like, "Oh, I don't feel like working" or whatever. It's just, you know...

Speaker 1: ...and you apply it to more traditional sales and marketing kind of things. Speaker 2: Oh, fucking untouchable, dude. Speaker 1: Yeah. Speaker 2: It's like having your own—it's like having your own ad agency or modeling agency that you don't have to pay them, they don't have fucking attitudes, they don't...

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It's like cutting-edge shit, and if you just apply that to like instead of it being like "Hey, subscribe to my OF page" or whatever, it's like "Hey, look at this drink here, you want some of this shit?" you know, and you apply it to more traditional sales and marketing kind of a thing, whoo! Fucking untouchable.

[Spreadsheet/Data Content] Ascend/Archangel GMB/CTM Confirmation Location | Address | Website | GMB URL | Phone | Necessary? Ascend - Palm Beach Gardens | 4362 Northlake Blvd #117, PBG, FL 33410 | https://ascendrecoverycenterfl.com/ | https://maps.app.goo.gl/EEVayrzUQfRu2 | (561) 530-2919 | Yes Ascend - Albuquerque (883) | 883 Lead Ave SE, Albuquerque, NM | https://ascendrecoverycenternm.com/ | https://maps.app.goo.gl/iwW1m3wnBSg3 | (505) 887-3164 | Yes Ascend - Charlotte | 9305 Monroe Rd Suite A/B, Charlotte, NC | https://ascendrecoverycenternc.com/ | https://maps.app.goo.gl/kUMH9UyREBFF | (704) 368-0525 | Yes Archangel - Tinton Falls | 44 Apple St STE 3, Tinton Falls, NJ 07724 | https://archangelcenters.com/ | https://maps.app.goo.gl/C735XUPNEeay | (732) 889-5400 | Yes Archangel - Iselin | 770 US-I, Iselin, NJ 08830 | Location will not open there, GMB could be useful | https://maps.app.goo.gl/sJBZipStXeHlJR | Confirm with client | Yes, opening ~90 days Archangel - East Windsor | 343 Princeton Hightstown Rd, East Windsor | https://archangelcenters.com/ | https://maps.app.goo.gl/pfMcW8Jd08K3Z | Confirm with client | Yes Corazon Recovery | 133 Wyatt Dr, Las Cruces | 30 days to open - GMB not up yet | | | NOT OPEN - Per GK Ascend - West Palm Beach | 5716 S Dixie Hwy, West Palm Beach, FL | | | | No Ascend - Palm Beach Gardens | 4362 Northlake Blvd #217, PBG, FL 33410 | | | (561) 530-2919 | No Ascend - Albuquerque (881) | 881 Lead Ave SE, Albuquerque, NM | | https://maps.app.goo.gl/KGjDXudrRzzxb | (505) 600-3632 | No

Yeah, yeah, hell yeah. But the models that they're using, you know, be it, you know, Sieve Dance or any of those other things, it's like cutting-edge shit. And then you just apply that to like, instead of it being like, "Hey, keep track of your web page" or whatever, it's like, "Hey, look at this drink here. You want some of this shit?" You know?

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Apple is really at the forefront of a lot of this stuff because like their OS models or any of that kind of stuff where it's like hyper-real, right? And not even saying that like, you know, it's like that's the route that I want to go, but like the way that they're approaching AI because they have to make...

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I did a YouTube video. I was very, very inspired by this. It was, um, essentially, they were talking about how the adult entertainment industry is really at the forefront of a lot of this stuff because of like your, your OF models or any of that kind of stuff where it's like...