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Speaker 1: ...just, uh, even if... Speaker 2: Yeah, no, I- I would just say, hey, you know, what we probably are looking at is, here's the pros and cons. We could build them on the subdomain, but there's potential challenges with reputation or entity- get reputation. Option two... Speaker 1: ...and cheapen- and cheapening his brand, right?

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Yeah. Okay, dude. Yeah. Yeah, I know. I would just say, hey, you know, what we probably are looking at is here's the pros and cons. We could build them on the subdomain, there's potential challenge of entity pollution or entity cannibalization. Option two, we come up with a...

Speaker 1: ...from another branch because I was trying to do too many things at fucking once. Speaker 2: Did you? Speaker 1: Yeah, I might have bro- I might have to rerun that whole- but honestly that audit was kind of about their website and... Speaker 2: Yeah. Speaker 1: I don't know if we want to tear him down too much.

I have a I have a copy of it and I have kind of the um I have a recording of the the screenshot you did or the screen share.

Speaker 1: Tell me I deleted that shit. Oh, hold on. Fuck. Speaker 2: I have a—I have a copy of it in my head kind of, but um, I have a recording of the—of that screenshot—screen share. Speaker 1: Okay. Man, I had built the whole order, but then it had some mixed-in shit...

...and all this like crazy ninja work. I was like, "This isn't the sexy part, but it's like, if you want to make money, this is how you do it." And people were like, "Uh, like whatever." They—they could give a fuck less about that.

Speaker 1: ...acting shit and doing all this like crazy ninja work. I was like, this isn't the sexy part, but it's like, if you want to make money, this is how you do it. And people were like, "Whatever." They didn't give a fuck less about... Speaker 2: How could I have done this with a fucking...

Speaker 1: When I did the Freak in the Sheets thing, they were like, it was like, fucking, like, I made like 40 grand off that. And then I did the black boxing and I barely broke like 1800. Because, like, people, because I'm not talking about like breaking the system and hacking shit and like doing...

Speaker 1: ...the Sheets guy. When I did the Freak in the Sheets thing, they were like, it was like fucking like, I made off like a bandit off that. And then I did the Black Box and I barely broke like 1800. Speaker 2: Oh wow. Speaker 1: Yeah, because like people... because I was talking about like breaking the system and...

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black box, you know, marketing kind of thing where I taught like, "Here's how you actually set up a profitable business." That thing fucking flopped. That was the worst. Like, it was horrible. Like the... Well, and I'm known as the sheets guy. So...

Speaker 1: ...the whole business black box, you know, marketing kind of thing where I talk about here's how you actually set up a profitable business. That thing fucking flopped. That was the worst. Like, it was horrible. Speaker 2: Those people are too fucking lazy, bro. Speaker 1: Well, and I've noticed that...

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[Web Browser Content] mike-merlinomarketing-clone.vercel.app Ilm-wiki Anil-mat Mike Merlino Vercel merlino Merlino mike-me Mike Merlino mike-me claude-

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[Web Browser Content] Mike Merlino — AI, Web & Marketing Systems Done-for-you growth systems for local businesses and operators. Operator Snapshot: Mike Merlino combines local SEO, websites, automation, AI tooling, CRM process, and outbound systems into one growth stack. This page is set up as a premium direct-response offer page. Services: - Positioning and offer strategy - High-converting website + landing page work - Local SEO / GBP / maps growth - AI employee and follow-up automation ideas - CRM + pipeline visibility + lead routing Best Fit: Local service businesses, legal, medical, home services, and operators who need a real backend. Next steps: - Approve the look and section order - Swap in final Mike-specific copy - Add real links, scheduler, and contact paths - Deploy and point DNS to the final subdomain

Like, you know, wedding catering or something like that. Could you do it with your brand? Yeah, maybe. But you're the GMB guy. That's what you're known for, right? So to flip that and to change minds—I ran into that after I did the, the Sheets course and then I did a whole business...

[Web Browser Content] Project: mike-merlinomarketing-v1 Overview - Vercel Deployment Status: Ready Source: Created Apr 18 by mmerlin023 Project Description: Near-clone of the VaughnLabs style, rebuilt for Mike Merlino: premium local-market offer framing, fast trust transfer, and a clear 'book the operator' CTA. Built for businesses that want leads, automation, rankings, and marketing talk. Deployment URL: mike-merlinomarketing-v1.vercel.app Production Checklist: 0/6 Recommendations: To deploy to Production, connect to git, or run 'vercel deploy --prod' via the CLI.

...flower shop, you know, trying to get into like, you know, wedding catering or something like that. Could you do it with your brand? Yeah, maybe, but you're the GMB guy. That's what you're known for, right? So to flip that and to change minds—I ran into that after I did the, the Sheets course and then I...

Screen: Vercel aa 00 Hermes Agen -0 00 Ads Manager - Man... Ilm-wiki merlino-talentvercel.app Merlino Marketing - o Anil-matcha" Hermes Agent - Das... merlino-talen x A Merlino Mark Domain Portfolio D... mike-merlino mike-merlino 6 x A claude-contrc X + Ask Gemini O Work x Developers Call Tracking CTR Geeks A Mission Control OpenClaw Mission... 2025 - Google Drive Bookmarklets How do I get started? Start with a free SEO audit. We'll analyze your site, your competitors, and your local market - then walk you through exactly what needs to happen to get you ranking. No pressure, no commitment required. Ready to dominate Google and grow your business? SERVICES Local SEO Web Design Google Business Profile Link Building Content Marketing O Merlino Marketing. All rights reserved. Get Your Free SEO Audit C

...some of my models here as well, but like if we did like a pro and con versus that, like if you did a new brand, this is how much easier it's going to be because you're like DWS, I mean it'd be like, you know, Merlino Marketing going into, I don't know, like a flower shop, you know, or trying to get into...

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Speaker 1: ...pros and the cons, right? I can run it on some of my models or... Speaker 2: Yeah, yeah. Speaker 1: If we did like a pros and cons versus that, like if you did a new brand, this is how much easier it's going to be because you're like DWS—I mean, it'd be like, you know, Merlino marketing going into, I don't know, like...

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[Web Browser Content] Vercel Projects for mmerlin023: - mmerlin023/mui-tm: sign-up (Initial commit: MUI sign-in-side template) - mmerlin023/mui-tm: sign-in-side - mmerlin023/mui-tm: sign-in (Initial commit: MUI sign-in template) - mmerlin023/mui-tm: marketing-page (Initial commit: MUI marketing-page template) - mmerlin023/magnific-docs: magnific-docs (Fix: add cleanUrls for Vercel routing) - mmerlin023/mui-tm: crud-dashboard (Initial commit: MUI crud-dashboard template) - mmerlin023/mui-tm: checkout (Initial commit: MUI blog template) - mmerlin023/mui-tm: blog

Speaker 1: Yeah. Can you—could you run all—could you run that through Oliver and just be like, "Hey Oliver, A-B, what are—you know, being that he has the corpus of all the shit that you—that you've kind of gathered, could you have him say like, 'Hey, if we did this, what are the pros and the cons?'" Right? I can run it on...

Not a good look for multiple reasons, including conversion. Can you, could you run that, could you run that through Oliver and just be like, "Hey Oliver, A/B, what do you..." being he has the corpus of all this shit that you've been gathering, could you have him say like, "Hey, if we did this..."

[Web Browser Content] Projects: doneforyou.org - No Production Deployment gmb-map-embedder (gmb-map-embedder.vercel.app) - No Production Deployment dataforseo-docs - No Production Deployment claude-control-kit-community - No Production Deployment sign-up - No Production Deployment sign-in-side - No Production Deployment sign-in - No Production Deployment marketing-page - No Production Deployment magnific-docs - No Production Deployment Recent Activity (mmerlin023): - recrafm - doneforyou - gmb-map-embedder - dataforseo-docs - mui-tm - magnific-docs Commits: - May 9: fix: redesign LLM visibility — always expanded - May 9: add: endpoint-to-display map - May 9: Initial commit: MUI sign-up template - May 9: Initial commit: MUI sign-in-side template - May 9: Initial commit: MUI sign-in template - May 9: Initial commit: MUI marketing-page template - May 9: Fix: add cleanUrls for Vercel routing

...just fades away. So we'll see what he thinks because also, you know, it's his brand, but I think a new brand would be because either way, subdomain or new brand, it's new link, new everything, you gotta start from scratch. Trying to do that shit on the current site...

Yep. Mm-hmm. It's partners, see, like fractional. Yep.

Speaker 1: ...levels, the lower levels white label, so to speak, right? When you get up like that, even if it's a white label partner, it's a... Speaker 2: You just said... Speaker 1: We both said it at the same time. White label partners, like it's that the whole white label thing kind of...

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as far as lighting fire under it, right? Obviously he's got links, he can do the PR, he can do the outreach, he can do a lot of that. But I think his challenge...

Speaker 1: It's like lighting fires, right? Obviously he's got legacy, he's keeping it in the PR, in the Calgary outreach. Speaker 2: I highly suggest that he gets a different brand, bro. You know why? Corporate America, big enterprise companies, they don't want to hear nothing about white label.

Speaker 1: ...build, hopefully it'd be built the right way. Speaker 2: Well, that's—that's probably the conversation we need to have is, okay, this is—this is what we're seeing in kind of the recommended approach to move forward for this. What do you want to internally handle, and then what would you want our assistance on as far as...

Yep. Mm-hmm. Yeah. One, that's—that's probably the conversation that we need to have is, okay, this is what we're seeing in kind of the recommended approach that we would have for this. What do you want to internally handle and then what would you want, like, our assistance on as far as...

Speaker 1: But now with him, what a regular person would be is, "Yo, we're going to build you a new site on a subdomain." That costs money. Then we're going to market it. That costs money. But with him, no. But typically, that's how that would go. Speaker 2: Yeah, he could probably get the site...

It's gonna be a whole, it's gonna be a whole brand rebuild, but...

Speaker 1: As a regular person, how would you go about it? Like, yo, we're gonna charge you this amount or just tell them, yo, clone your site and—well no, not really clone your site, it's a whole new site. Speaker 2: It's gonna be a whole—it's gonna be a whole— Speaker 1: So either tell them to do it, then we'll work on it, or the right way to do it...

Speaker 1: Yeah. Speaker 2: Enterprise dot... Speaker 1: I like that. Yeah. I think that's a great—I think that's a great approach.

Speaker 1: ...subdomain, like enterprise dot, you know what I mean? He'll probably like that better, and then he could link build to that. We could work on it. Um, but if we do... Speaker 2: Yeah, I think that's a great approach. Speaker 1: If we do it like that, right bro, like two questions. One, if it was a...

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Speaker 1: ...into a white label. Speaker 2: Yeah, you're gonna fucking cannibalize your—I mean worse than that, you're gonna entity pollute yourself, but you know, bit simple shit, keyword cab—you know what I'm trying to say. I think he should might either do a new site or sub...

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Speaker 1: ...from what I remember. Speaker 2: Yeah. Speaker 1: Now you're gonna... we're gonna go in there and switch all that shit up to... Speaker 2: ...to be an entity farm. Speaker 1: All them links he bought, any rankings he might have, you... I mean, you like... Speaker 2: Well, the entity already gets... it's locked into...

Speaker 1: DWS Gold or something like that. Speaker 2: DWS Platinum. Speaker 1: Yep. Yeah.