Timeline

Screen: 23 Personal 23 Unread MacHermes bot - Real offer = private training + custom install - OpenClaw / Hermes setups - Org chart automation - SOP cleanup - ClickUp/GHL upsell - NDA/ IP access by level - Paid media launch machine: FB, Google, social, ad copy, creatives, follow-ups Verified 200 0K. sarasota-authority-weekend-p2k721egw-mmerlin023s... Sarasota Operator Intensive Private training. Custom install. Your org chart, SOPS, automations, follow- up, ads, and Al systems built with Mike in Sarasota. 11:03 PM Skill 'voice-to-live-landing-page' created. 11:03 PM 2505 sarasota-authority-weekend-p2k721egw-mmerlin023s-projects.vercel.app Sarasota Operator Intensive Tod ay # Hermes + Claude CLI + tmux + /goal + Remote Control Use this one file to make another Hermes setup work the same way. ## Wha

[Email Content] Nemesis Ad Program - Onboarding Form From: Miss Pepper Al Here's what I'm sending people in order to get people onboarded for ads and copywriting: Section 1 — Business basics The minimum-viable description of what the client does, for whom, and where. 1.1 — Company name + DBA: [Legal name + customer-facing name if different] 1.2 — One-sentence description (in plain language, no industry jargon): [e.g., "We're a Northern California residential solar installer that does our own installs, no national subcontractors."] 1.3 — Years in business + geographic footprint: [Years operating, number of locations, states/regions served] 1.4 — Service area — precise: - Zip-code list (preferred) or list of cities/counties served - Hard-exclude list (cities/utilities/segments NEVER to target) - Geographic-messaging rule: what regional identifier unifies the audience? ("PG&E customers" / "Texas homeowners" / "Phoenix metro homeowners" — never just "Sacramento" if you serve 23 counties) 1.5 — Sales channel(s) we're optimizing: Facebook + Instagram

None selected Skip to content Using Merlino Marketing Mail with screen readers miss Nemesis Ad Program - Onboarding Form External Inbox Miss Pepper AI 9:46 PM (1 hour ago) to me Here's what I'm sending people in order to get people onboarded for ads and copywriting Section 1 — Business basics 🔴 The minimum-viable description of what the client does, for whom, and where. Q1.1 — Company name + DBA: [Legal name + customer-facing name if different] Q1.2 — One-sentence description (in plain language, no industry jargon): [e.g., "We're a Northern California residential solar installer that does our own installs, no national subcontractors."] Q1.3 — Years in business + geographic footprint: [Years operating, number of locations, states/regions served] Q1.4 — Service area — precise: ZIP-code list (preferred) or list of cities/counties served Hard-exclude list (cities/utilities/segments NEVER to target) Geographic-messaging rule: what regional identifier unifies the audience? ("PG&E customers" / "Texas homeowners" / "Phoenix metro homeowners" — never just "Sacramento" if you serve 23 counties) Q1.5 — Sales channel(s) we're optimizing: uncheckedFacebook + Instagram uncheckedTikTok uncheckedYouTube uncheckedGoogle uncheckedOther: _______ Q1.6 — Lead-magnet offer (the thing the ad CTA points at): [Free consult / quote / audit / quiz / report / discount / etc. — exact name + duration + what the prospect actually gets] Q1.7 — Downstream funnel after the lead form: [Who calls? How fast? In-home or virtual? Average time from lead to first call?] Section 2 — Offers & mechanisms 🔴 Each distinct offer/product gets its own block. Include the boring details — these become the structural truth the writing engines have to honor. For EACH offer: Offer name (creative-facing): Internal/legal name (if different): What it actually is (one paragraph, plain language): Price/term/financing: Upfront cost Monthly cost (if any) Escalator/rate-lock terms Length of agreement Transferability if customer sells/moves Lien/no-lien status Credit check requirement Income/qualification requirements Financing or fulfillment partners: Partner name (the public-facing one) Back-end operators NEVER to name in creative Geographic eligibility: Which ZIPs/cities/utility territories qualify Renter eligibility (allowed, allowed with conditions, hard-no) Hard exclusions / disqualifiers: e.g., "X utility customers hard-excluded" / "Renters hard-excluded except for [Product] with landlord consent" / "Credit score < 600 disqualified for Product X but allowed for Product Y" Mechanism — the ONE-line plain-English explanation a closer would say to a prospect at minute 5 of a call: [e.g., "You pay $0 upfront and your locked rate is roughly half the utility rate; the financing company gets paid by claiming the commercial credit, not you."] What this offer is competing with in the prospect's mind: [The real-world alternatives the prospect is comparing against, including "doing nothing." Lists what we're really arguing against.] Section 3 — Compliance & locked rules 🔴 These are non-negotiable. Every hook, body copy, and headline gets checked against them. Once a rule lands here, it doesn't get bent. 3.1 Never-name list: Companies/brands/partners the creative must NEVER mention (back-end operators, retired partners, competitor names we can't legally cite) 3.2 Never-say list: Phrases that are factually wrong, easily disproven, or expired 3.3 Replace-with list: Past phrasings the client used that we're explicitly retiring + the replacement 3.4 Rate / dollar / percent claims: What dollar/percent claims ARE defensible? (Cite sources.) What dollar/percent claims AREN'T defensible? (Specifically: any "guaranteed monthly savings" claim, anything tied to an expired program.) Sell-the-rate vs sell-the-bill rule: which is OK and which is forbidden? 3.5 Canonical defensible stats (use freely in creative): Stat 1 + source (where can a fact-checker confirm this?) Stat 2 + source Stat 3 + source 3.6 Industry / regulatory framing: Industry-specific regulator (FTC, state utility commission, state AG, Bar association, medical board) Recent enforcement actions / industry shakeout context (sometimes useful, sometimes radioactive — flag which) Required disclosures / disclaimers (typical-results language, licensure, conditions) 3.7 Logo / brand hierarchy in creative: Whose logos go on creative + in what order Imagery sources that ARE approved (partner portals, owned photo libraries) Imagery sources NOT approved (web scrapes, stock that competitors also use) Section 4 — Target customer & segments 🔴 4.1 Primary customer (one-paragraph profile): [Demographics, psychographics, what their day looks like, what they care about, what they're afraid of, what they've been burned by, what they've tried, what they don't trust.] 4.2 Hard qualifiers — minimum to be a real lead: [e.g., Homeowner with bill ≥ $300/month, age 35–65, planning to be in the house 3+ years] 4.3 Disqualifiers — auto-route OUT: [e.g., Renter, out-of-geo, under 25, credit score below X] 4.4 Soft qualifiers — sub-segments worth their own creative angles: Sub-segment A — what they uniquely care about Sub-segment B — what they uniquely fear Sub-segment C — what makes them say yes faster than the others 4.5 The bill / spend / pain anchor: The right reference number to use in creative (e.g., $350/$450/$650/month bills — never anchor too low if current rates are higher) The number that's intentionally LOW (turns away the wrong segment) The number that's intentionally HIGH (qualifies the high-intent segment) 4.6 Trust vs demand — which is the conversion barrier? Direct-response convention is "create demand." But often the audience already wants the category — what stops them is trust. Answer honestly: do prospects need to be convinced this category is good, or convinced the SPECIFIC operator is real and won't disappear? Section 5 — Performance data 🔴 What we need to run Stage 2 analysis (media-buying analysis, ad-teardown analysis, comment intelligence). 5.1 Ads Manager access: uncheckedRead-only Business Manager access granted (preferred) uncheckedOR raw CSV export of last 90 days at the ad level (ad name, spend, impressions, CTR, CPC, conversions, CPA, ROAS, breakdown by ad) uncheckedBreakdown by ad, ad set, campaign — not just summary level 5.2 Top-performing ads in the account (last 12 months): For each: full copy (hook + body + headline + CTA + creative description), spend, leads, CPA Note: Ads Manager CSV does NOT export body copy. Get it via Ad Library URL or screenshot. 5.3 Worst-performing ads in the account: The ones that died fastest, that the client was MOST surprised didn't work, or that scaled and then collapsed These are sometimes more informative than the winners 5.4 Ad post URLs for comment scraping: Top 5–10 posts by engagement — direct Facebook post permalinks Comments are mined for audience language, objections, buying signals 5.5 CRM / lead-quality data — REAL Hot-Lead measurement: uncheckedLead → appointment-set rate by ad/campaign uncheckedAppointment → consult-completed rate uncheckedConsult → close rate uncheckedAverage customer value / LTV uncheckedRefund / cancellation rate (where applicable) (This is what separates a CPL campaign from a CPHL campaign. If close-rate data is unavailable, surface it as a blocker — without it, scaling decisions are guesses.) 5.6 Historical account context: What's been tried that worked What's been tried that didn't What's been tried that the client thinks SHOULD have worked but didn't Any agency changes / account history that would explain dramatic shifts in lead quality or qualification rates Section 6 — Winning examples for primers 🟡 The hook + writing engines produce output calibrated to the primer. Better primer → better output. Target inventory: 8–12 winning hooks (Pass-2-Level-3 quality — the kind that detonate emotionally in the first 10–20 words) 3–5 full winning long-form text ads (hook through CTA) 10–15 winning headlines (the line ABOVE the creative in a Facebook ad — not hooks) Sources for each: 6.1 Own ads (highest priority): Account's top historical performers — even if dated Note: be honest about which are Level-3 vicious vs Level-1/2 tame. The engine calibrates to the intensity floor of the primer. 6.2 Direct competitors (Facebook Ad Library): Long-running competitor ads (running >60 days = something's working) Ad copy, headline, creative type, Ad Library link, page name, first/last seen dates 6.3 Adjacent-market winners: Other markets selling the same emotional benefit (e.g., for a residential solar campaign, look at home-services / HVAC / roofing / water-treatment winners) These often unlock structures the category hasn't tried 6.4 Organic viral content: Viral TikTok / Instagram / YouTube / Reddit posts in the niche Look for 10× engagement vs. creator's follower baseline Transcribe voiceover (Whisper), capture on-screen text (vision model) Two primer files get built from this: the unaware/problem-aware primer (8–12 ads — for cold prospecting) the solution/product-aware primer (5–8 ads — for retargeting / informed buyers) Section 7 — Brand assets 🔴 7.1 Logos: Primary logo (PNG with transparent background, SVG if available) Secondary / monochrome variants Logo lockup with partners (if any) 7.2 Brand colors + typography: Primary hex codes Approved font families 7.3 Voice samples — what the brand actually sounds like in writing: 2–3 customer-facing pieces (sales emails, landing-page copy, the founder's most-shared LinkedIn post, etc.) One example of "this is on-brand" and one of "this is NOT on-brand" The "tone register" — clinical / warm / blunt / wry / urgent / institutional 7.4 Trust line — the single sentence that goes on most ads: [e.g., "Locally owned, 15 locations across X." — short, specific, defensible. NOT "we care about our customers" / "industry-leading service" / similar empty signal.] 7.5 Imagery library: Approved B-roll location (Drive folder URL) Customer photo releases on file (yes/no) Banned imagery (e.g., stock photos that competitors also use; before/afters without consent) 7.6 Founder / team faces: Are founder/team direct-to-camera ads in scope? Names + roles to put on screen Visual register — what they wear / lighting / setting that's on-brand Section 8 — People & stakeholders 🔴 Naming names. Each role can be one person or many — but every role must have someone owning it. Role Who What they own Closer / Sales lead Source of "what objections actually come up on the call" + Hot Lead validation Founder / Owner Final approval on creative direction + final-say compliance calls Marketing / Ads Manager operator Day-to-day account, budgets, optimization decisions CRM / Operations Lead-quality data, close-rate-by-ad attribution Production / Creative Shoots, edits, designs, asset delivery Legal / Compliance Sign-off on borderline copy, regulator-facing claims Brand / PR Approves brand-voice changes, founder-on-camera decisions Account / Agency lead (our side) Single point of contact, weekly cadence, escalation 8.1 Communication cadence: Weekly check-in day/time Slack / Loom / email / call — what's the primary channel? Who needs to be in which meeting? 8.2 Approval workflow: Who has yes-authority on creative before launch? Who can stop a campaign mid-flight? Expected turnaround time on approvals (24h? Same day? Weekly batch?) Section 9 — Tracking & attribution 🔴 The piece most clients underinvest in. Without this, you can't optimize for Hot Leads — you can only optimize for raw volume. 9.1 Lead destination(s): uncheckedGHL landing page — URL: _______ uncheckedFacebook Instant Form — Form ID: _______ uncheckedHubSpot / Salesforce / other CRM landing page — URL: _______ uncheckedOther 9.2 UTM convention: Source/medium/campaign/content/term naming convention GHL landing pages = URL-appended UTMs (standard) Instant Forms do NOT support URL UTMs — use Facebook dynamic params as hidden fields: {{campaign.name}}, {{adset.name}}, {{ad.name}} 9.3 Meta Conversions API (CAPI) status: uncheckedCAPI live and verified uncheckedCAPI live but Meta Events Manager showing diagnostic errors → list them uncheckedCAPI not yet implemented → this is the single highest-leverage long-term lever Four events to map (rename to client's vocabulary): Lead (form submit) Hot Lead (qualified by closer) Consult Booked (appointment set) Consult Completed (sit / first call held) Closed Won (sale / contract signed) 9.4 Optimization event today: What event is each currently live campaign optimizing for? What event SHOULD it be optimizing for once CAPI lands? 9.5 Pixel / app events: Pixel ID Custom audiences already built (warm-video viewers, page visitors, engagers, lookalikes) Custom audiences MISSING that should be built mike@merlinomarketing.com

[Email Content] Nemesis Ad Program - Onboarding Form Section 1 — Business basics The minimum-viable description of what the client does, for whom, and where. QI. 1 — Company name + DBA: [Legal name + customer-facing name if different] QI. 2 — One-sentence description (in plain language, no industry jargon) QI. 3 — Years in business + geographic footprint QI. 4 — Service area — precise (ZIP-code list, hard-exclude list, geographic-messaging rule) QI. 5 — Sales channel(s) we're optimizing: Facebook + Instagram, TikTok, YouTube, Google Section 2 — Offers & mechanisms For EACH offer: Offer name, Price/term/financing, Geographic eligibility, Hard exclusions/disqualifiers, Mechanism (plain-English explanation for prospects), Competitive landscape. Section 3 — Compliance & locked rules Geographic eligibility, financing/fulfillment partners, back-end operators to avoid naming. 5.1 Ads Manager access: Read-only Business Manager access or raw CSV export. 5.2 Top-performing ads (last 12 months): Copy, spend, leads, CPA. 5.3 Worst-performing ads: Analysis of failed campaigns. 5.4 Ad post URLs for comment scraping. 5.5 CRM / lead-quality data: Lead-to-appointment, appointment-to-consult, consult-to-close rates. 9.3 Meta Conversions API (CAPI) status: Mapping events (Lead, Hot Lead, Consult Booked, Consult Completed, Closed Won). 9.4 Optimization event: Current vs. target optimization events. 9.5 Pixel / app events: Pixel ID and custom audience status.

[Email Content] Inbox (11) - mike@merlinomarketing.com - Merlino Marketing Mail Recent Emails: - THURSDAY's FUNNEL COHORT CALL IS ON! from Revenue Engineers - Proxy Issue II Michael Merlino (#417148956859) - Urgent: Account access still blocked after payment - Re: Thanks for the help - Hey Mike - Partnership Opportunity: Reselling Oxylabs Proxy Services - Your meeting recap - FB Ads Mike and Dan Kurtz - Nemesis Ad Program - Onboarding Form - Fwd: Your VPS needs attention — Linux kernel vulnerability disclosed - Green Grid Goblins Mastermind Monthly Call on May 13, 2026 Sidebar: - Labels: Billing, Deploy, Zoom - Categories: Purchases

Screen: #search/dan%40agenticengineer.com dan@agenticengineer.com o t Gmail Compose Inbox Sent Drafts Spam Trash Categories Purchases More x Advanced search Google From 11 3 122 65 5 6 3 25 Any time IndyDevDan, me 2 IndyDevDan Agentic Engineer Has attachment Apr 13 Jan 13 12/1/25 Most relevant No conversations selected Last account activity: O minutes ago Open in 1 other location • Details Program Policies Powered by Google 1-3 of 3 D Opus 4.6 1M + Pi Agents + Agent Experts - Please Dan, Than... Top 2% Engineering in 2026 - Hey Mike, This email is for PAI.. Your Agentic Engineer receipt [#1649-3311] - dan@agentice... Labels Billing Deploy Google money Newsletters receipt Team Tools More This is not marketing hype. Remember when Zuck and Llama 4 Maverick claime fall apart. Gemini's "1 M" is the sam

[Web Browser Content] Inbox (11) - mike@merlinomarketing.com - Merlino Marketing Mail. Search results for 'dan': Danny Milea (dannymilea@yahoo.com), dan@agenticengineer.com, Your meeting recap - FB Ads Mike and Dan Kurtz, Meeting assets for Michael Merlino's Personal Meeting Room are ready!, Recent emails from Fred (Fireflies.ai) and me.

[Web Browser Content] Inbox (12) - mike@merlinomarketing.com - Merlino Marketing Mail Recent Emails: - Revenue Engineers: THURSDAY's FUNNEL COHORT CALL IS ON! (Chris Moore) - Proxidize Team: Chat transcript on app.proxidize.com - Zoom: Meeting assets for Green Grid - GitHub: Run failed: Mark Stale Issues - Multilogin Support: Re: [Escalation] - Hello, Sir. - Mia Bennett: Nemesis Ad Program - Onboarding Form Sidebar: - Compose, Inbox, Sent, Drafts, Spam, Trash - Categories: Purchases, Billing, Deploy, Google, money, Newsletters, receipt, Team, Tools Account Activity: Last account activity 0 minutes ago.

[Web Browser Content] Gmail - mail.google.com Bookmarks: - Proxidize Gen-2 1 USB Modems - Merlino Marketing - Hermes Agent - Dashboard - Claude Code - Call Tracking - CTR Geeks - Ask Gemini - Google Drive Bookmarklets - Work - Developers - Ask Google - Domain Portfolio - Mission Control OpenClaw - AI Mode Recent Google Drive Files: - Michael's Fireflies Tracker (Edited today) - Ranking Reels (Edited today) - AFF Links (Opened today) - one-on-one 1.mp4

[Web Browser Content] Claude Code - Google Chrome Proxidize Gen-2 1 USB Modems Ads Manager - Merlino Marketing Claude Code Call Tracking CTR Geeks Domain Portfolio Ask Gemini 2025 - Google Drive Work Hermes Agent - Dashboard Mission Control OpenClaw Claude Code Research preview + New session + Routines Recents - Create SEO Data Export to Spreadsheet - Dispatch background conversation - Add new feature - Initialize project setup Merlino - Max Untitled This session could not be found. It may have been deleted, or you may not have access. If you just created this session from the Claude Code CLI, make sure you're signed in to the same Claude account here as in your terminal. Start a new session

[Web Browser Content] New Tab - Google Chrome Bookmarks and Shortcuts: - Claude Code - Claude (MCP) - Sarasota Operator Intensive I - Instagram - RSS Feed Generator - Gmail - Hermes Agent - Tailwind CSS - AI Mode - Updates (1) - mikey...

[Chat Transcript] Sarasota Operator Intensive - Podcast is optional side quest - Real offer = private training + custom install - OpenClaw / Hermes setups - Org chart automation - SOP cleanup - ClickUp/GHL upsell - NDA/ IP access by level - Paid media launch machine: FB, Google, social, ad copy, creatives, follow-ups Verified 200K. Sarasota Operator Intensive: Private training. Custom install. Your org chart, SOPs, automations, follow-up, ads, and AI systems built with Mike in Sarasota. Hermes + Claude CLI + tmux + /goal - Run Claude Code CLI as a helper agent. - Keep Claude visible/controllable through tmux. - Use Claude Code /goal so Claude works until a clear completion condition is met. - Start Claude Remote Control so Mike can view/control the Claude session from claude.ai/code. Requirements: - Claude Code 2.1.139 or newer. - tmux installed. - Claude CLI logged into a Claude subscription account.

[Web Browser Content] Sarasota Operator Intensive | Private AI Systems Training + Custom Install Apply For A Private Install See The Levels Podcast/content can happen — but it is the side quest. The core offer is the private install. AUTOMATE YOUR ORG CHART. INSTALL THE OPERATING SYSTEM. You come in with the chaos: team, tools, offers, leads, ClickUp mess, SOP gaps, follow-up gaps, and ad ideas. We turn it into a working operator system your business can actually run. 01 Diagnose: We map your org chart, offers, customer journey, lead sources, bottlenecks. 02 Install: We build your OpenClaw/Hermes workspace, workflows, prompts, SOPs. 03 Launch: Depending on level: ads, creatives, copy, landing page, Facebook/Google/social.

[Chat Transcript] [Herc bot] Claude Remote Control process: proc_c1a517e58524 Status: running/connected Environment/viewer: https://claude.ai/code?environment=env_013H5njXu87hv221BGDrUPNY Direct session: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli [live_that_life_today] I made the single SOP file here: /data/claude-remote-control-hermes-sop.md [MacHermes bot] Sarasota Operator Intensive: Private training, custom install, org chart, SOPs, automations, follow-up, ads, and AI systems built with Mike in Sarasota. [Project Details] - Podcast is optional side quest - Real offer = private training + custom install - OpenClaw / Hermes setups - Org chart automation - SOP cleanup - ClickUp/GHL upsell - Paid media launch machine: FB, Google, social, ad copy, creatives, follow-ups

https://sarasota-authority-weekend-p2k721egw-mmerlino23s-projects.vercel.app/

Screen: FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO AVIDORY BOARD SHIT IS USED ON EVERY CONVERSION 11:07 PM V/ FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO AVIDORY BOARD SHIT IS USED ON EVERY CONVERSION 11:07 PM V/ FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO AVIDORY BOARD SHIT IS USED ON EVERY CONVERSION 11:07 PM V/ FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO AVIDORY BOARD SHIT IS USED ON EVERY CONVERSION 11:07 PM V/ No added note from my side. Done. 11:07 PM agent-teams [hybrid-builder . md • Scout as cheap recon sub-agent • Architect-first dependency chain • Parallel specialist execution after foundation • Direct refinement after team handoff • Top 3 findings before writing • Approval gate before final implementation/refi

Screen: 23 Personal 23 Unread Herc bot Current state - Claude Remote Control process: proc_c1a517e58524 - Status before this alert: running/connected - Watch alerts: disabled due rate limit - Process itself: should keep running - You'll only get another automatic notification if the process exits Keep using these URLs Environment/viewer: text https : / / claude. ai/code?envi ronment=env_013H5njXu87hv221BGDrUPNY Direct session: 2505 text https : / /claude. ai/code/session_018K4aCc9sFA3GP3NcCddTms ?from=cli So: ignore the warning unless you can't access the viewer. write_file: "/data/claude-remote-control-hermes-so..." 11:14 PM live_that_life_today bro one file one thing not 3 You're right — my bad. One file, one thing. I made the single SOP file here: text / data/ claude-remote-control -hermes -sop

[Editor Content] Release Notes: 1.120.0 Visual Studio Code 1.120 Welcome to the 1.120 release of Visual Studio Code. This release brings the Agents window to Stable, improves BYOK model visibility and control, and adds Markdown quality-of-life improvements and agent safety features. Highlights: - Agents window in Stable: Work in an agents-first way across all your projects with the new Agents window. - BYOK improvements: Track and optimize token usage and configure thinking effort for your BYOK models. - Markdown improvements: Review Markdown content instead of syntax with Markdown preview for diffs. - Command risk assessment: Assess the risk of terminal commands before they run. - Token optimization: Reduce context window usage by compressing large terminal output.

[Editor Content] Release Notes: 1.120.0 # Hermes + Claude CLI + tmux ## What this enables Hermes can: - Run Claude Code CLI as a helper agent. - Keep Claude visible/controllable through 'tmux'. - Use '/goal' so Claude works until a clear completion condition is met. - Start Claude Remote Control so Mike can view/control the Claude session. ## Requirements - Claude Code '2.1.139' or newer. - tmux installed. - Claude CLI logged into a Claude subscription account. [Reference: claude.ai/code]

[Editor Content] # Hermes + Claude CLI + tmux + /goat + Remote Control Use this one file to make another Hermes setup work the same way. What this enables Hermes can: - Run Claude Code CLI as a helper agent. - Keep Claude visible/controllable through 'tmux'. - Use '/goal' so Claude works until a clear completion condition is met. - Use Claude Code. - Start Claude Remote Control so Mike can view/control the Claude session from claude.ai/code. Requirements - Claude Code '2.1.139' or newer. - 'tmux' installed. - Claude CLI logged into a Claude subscription account.

[Chat Transcript] Herc: - Claude Remote Control process: proc_c1a517e58524 - Status before this alert: running/connected - Watch alerts: disabled due rate limit - Process itself: should keep running - You'll only get another automatic notification if the process exits Keep using these URLs Environment/viewer: https://claude.ai/code?environment=env_013H5njXu87hv221BGDrUPNY Direct session: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli So: ignore the warning unless you can't access the viewer. write_file: "/data/claude-remote-control-hermes-so..." live_that_life_today: bro one file one thing not 3 [User]: You're right — my bad. One file, one thing. I made the single SOP file here: /data/claude-remote-control-hermes-sop.md. Use that one file for other Hermes setups.

[Web Browser Content] + New session + Routines Create templated routines that can be kicked off on schedule, by API, or webhook. All Calendar 0 / 15 included daily runs used. Enable for additional runs. CLI Factory Builder At 0 minutes past the hour, every 4 hours, every day Briefing Weekdays at 8:30 AM • Next run tomorrow at 8:30 AM Failed to start run. You can try again. + New routine Include completed

[Web Browser Content] CLI Factory Builder | Claude Code Status: Active (Next run: tomorrow at 12:01 AM) Repository: mvanhorn/cli-printing-press Schedule: Every 4 hours at 0 minutes past the hour. Instructions: You are a CLI builder agent for Merlino AI. Build ONE CLI per run using the PrintingPress factory. Setup (every run): 1. Install Go: curl -fsSL https://go.dev/dl/g01.26.3.linux-amd64.tar.gz | tar -C /usr/local -xz && export 2. Install PrintingPress: go install github.com/mvanhorn/cli-printing-press/vqcmd/printing-press@latest 3. Verify: printing-press --version (expect 4.2.2) Step 1: Pick the next CLI to build Fetch the build queue from the tracker API: curl -s 'https://cli-tracker.vercel.app' | head -100 The tracker at https://cli.merlinoai.com shows all CLIs ranked by priority. Pick the HIGHEST PRIORITY item with status BUILD_NEXT. Priority order: 1. Skool (community platform, no public API). Use 'printing-press crowd-sniff' or 'browser-sniff'. 2. DataForSEO (REST API, 468 endpoints). Docs: https://docs.dataforseo.com Failure Handling: If a run fails, report back: curl -X POST https://cli-tracker.vercel.app/api/cli-status -H 'Content-Type: application/json' -d '{"Service": "SERVICE_NAME", "status": "BUILD_NEXT", "built_by": "scheduled-builder-FAILED: brief reason"}' Step 5: Push to GitHub Initialize git, commit, and push using 'gh repo create mmerlin023/<service>-pp-cli --public --push --source=.' Rules: - Build ONE CLI per run. - Quality over speed. - If Skool is BUILD_NEXT, attempt it first. - Log everything for Mike to review. - If HAR files or cookies are missing, note in failure reason and move to next service.

[Web Browser Content] Claude Code Who I am: Claude, an AI assistant made by Anthropic. Specifically I'm running as Claude Opus 4.7 (1M context) inside the Claude Agent SDK / Claude Code harness. Where I'm located: I'm running on a Linux machine (Linux 6.18.5+deb13-cloud-amd64). My working directory is /tmp. Skills available: 10 skills loaded in this session: 1. update-config — configure Claude Code via settings.json 2. keybindings-help — customize keyboard shortcuts 3. simplify — review and improve changed code 4. fewer-permission-prompts — reduce permission prompts via allowlist 5. loop — run prompts on a recurring interval 6. schedule — manage scheduled remote agents (cron) 7. claude-api — build/debug Anthropic SDK apps 8. init — initialize a CLAUDE.md file 9. review — review a pull request 10. security-review — security review of branch changes Routines: Create templated routines that can be kicked off on schedule, by API, or webhook. - CLI Factory Builder: At 0 minutes past the hour, every 4 hours, every day - Briefing: Weekdays at 8:30 AM

[Chat Transcript] What I did on this Hermes setup: 1. Verified Claude Code (2.1.139) 2. Installed tmux for persistent terminal sessions. 3. Started Claude Remote Control (Herc-Hermes). 4. Shared viewer URL with Mike. SOP for Hermes setups: - Use tmux to keep Claude alive. - Use '/goal' for specific completion conditions. - Use 'claude remote-control' to view/control from claude.ai/code. Troubleshooting: - If 'Workspace not trusted', run 'claude' in the directory. - If 'Not logged in', run 'claude auth login'. - Ignore rate-limit warnings if the process is still running.

Screen: - Use tmux tor persistent Claude IUI control - Use Remote Control for Mike-viewable sessions - Send the long OAuth URL when Mike asks for it - Send the claude. ai/code? ... viewer URL once Remote Control connects Short version to paste elsewhere text Set up Hermes to use Claude CLI as a visible helper agent: 1. Verify Claude Code: claude - -version Need 2.1.139+ for [goal. Tod ay 2. 3. 4. 5. 6. 7. Install tmux: Ubuntu: sudo apt-get install macOS: brew install tmux Login Claude: claude auth login -claudeai -Y tmux If Hermes runs this, keep it in a P TY/ background process, Verify : claude auth status -text send Mike the long OAuth URL, then paste back the code he returns. Start Remote Control: claude remote-control Answer y if prompted. -name Herc-Hermes Send Mike the viewer URL: https://cl

Screen: Daniel San on X: "Claude Code 2.1.139 added /goal You set a completion condition and Claude keeps working across turns until https:// it's met Works in interactive, -p, and Remote Control t.co/ETyGjpIaOC / x https://share.google/H 1 iUriQpXmKVJoBVD X (formerly Twitter) Daniel San (@dani_avila7) on X Claude Code 2.1.139 added /goal You set a completion condition and Claude keeps working across turns until it's met Works in interactive, -p, and Remote Control 10:16 PM V/ do because config changes require restart. Command Approval Required running manually. hermes gateway restart maybe works. Need -n Gateway shutting down — Your current task will be shell hermes gateway restart sleep 2 hermes gateway status I sed -n 12:35 PM '1, 160p' '1,120p' Reason: stop/restart hermes gateway (kills runnin

Daniel San on X: "Claude Code 2.1.139 added /goal You set a completion condition and Claude keeps working across turns until it's met Works in interactive, -p, and Remote Control 👏 https://t.co/ETyGjplaOC" / X https://share.google/H1iUriQpXmKVJoBVD

[Chat Transcript] [User: live_that_life_today] Add this info how you work with Claude cli & tmux and using /goal and also the remote so I can view it. [Agent] Done. Added to the Claude skill library. I created a new persistent SOP file: /data/.hermes/skills/autonomous-ai-agents/claude-code/references/claude-cli-tmux-goal-remote.md. It covers how Herc should work with Claude CLI, how to run Claude in tmux, how to use Claude Code 2.1.139 /goal, and how to start Claude Remote Control. [Agent Status] - Claude auth: logged in - Remote Control: connected - Name: Herc-Hermes - Capacity: 1/32 - Session name: Herc-Hermes [Instructions] Use the direct session URL if you want to jump straight into that Claude session: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli

[Web Browser Content] Claude Code. + New session. + Routines. Customize. Recents: Herc-Hermes, MB Mikey Botz, Max. Session URL: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli. Chat: User: who is this. Claude: I don't have prior context on you in memory yet. Based on the session info, your email is mikeybotzmerlino@gmail.com — but I don't know more than that. Want to tell me a bit about yourself or what you're working on? User: who are you where are you located how many skills you ahve

[Chat Transcript] Unigram Claude Code Session Details: - Claude auth: logged in - Remote Control: connected - Name: Herc-Hermes - Spawn mode: same-dir - Working directory: /tmp - Capacity: 1/32 - Background process: proc_c1a517e58524 Main environment URL: https://claude.ai/code?environment=env_013H5njXu87hv221BGDrUPN Direct session URL: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli Status: Remote Control is live and the session is running.

https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli

[Web Browser Content] Claude Code What's up next, Mikey Botz? [Session Management] - New session - Routines - Customize - Recents: Herc-Hermes [Usage & Settings] - Plan usage: 5-hour limit - Weekly models: Sonnet, Opus, Haiku - Auto mode: Claude will decide which actions are safe to run without asking. [Actions] - Describe a task or ask a question - Accept edits - Enable auto mode [Links] - https://claude.ai/settings/usage

[Chat Transcript] Unigram Herc Claude auth: logged in Remote Control: connected Name: Herc-Hermes Spawn mode: same-dir Working directory: /tmp Capacity: 0/32 Background process: proc_c1a517e58524 You should be able to view/control the Claude Code remote session from that URL: https://claude.ai/code?environment=env_013H5njXu87hv221BGDrUPNY Need respond with URL from notification. Also maybe poll process to get current full outputs? Use process maybe. Remote Control is live and you opened/created the session. Direct session URL from the latest notification: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli Current status - Process: proc_c1a517e58524 - Status: running - Claude Remote Control: connected - Capacity: 1/32 - Session name: Herc-Hermes - Working directory: /tmp Use the direct session URL if you want to jump straight into that Claude session. Self-improvement review: Memory updated

[Web Browser Content] Claude Code - Research Preview Session: claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms Updates: Mikey Botz Features: - Claude (MCP) - New session - Routines - Customize Notifications: Enable notifications to get notified when tasks complete. Commands: Type / for commands, add files, photos, or connectors.

https://claude.ai/code?environment=env_013H5njXu87hv221BGDrUPNY

[Web Browser Content] Claude Platform OAuth Callback URL: platform.claude.com/oauth/code/callback Authentication Code: LyWgPd3whwcObVXWV7QivRwre13HonCd6k7jfcqv046zOMj4#dDXPVVVjPVJbj7VNEXIXGq7LU15AbZY60NIHjDZZLg

[Web Browser Content] Claude Code Research Preview + New session Recents: - Merlino • Max - Claude Code - Call Tracking - CTR Geeks - Domain Portfolio - Hermes Agent - Dashboard - Mission Control - OpenClaw Recent Tasks: - Create SEO Data Export to Spreadsheet - Dispatch background conversation - Add new feature - Initialize project setup Error: This session could not be found. It may have been deleted, or you may not have access. If you just created this session from the Claude Code CLI, make sure you're signed in to the same Claude account here as in your terminal.

[Web Browser Content] Proxidize Gen-2 1 USB Modems New Tab AI Mode Shortcuts: Google Drive, Bookmarklets, Gmail, Work, Ads Manager URL: https://claude.ai/code/session_018K4aCc9sFA3GP3NcCddTms?from=cli Google Search OpenClaw Mission Call Log Legiit My Drive

Screen: Herc bot Still working... (3 min elapsed — iteration 36/90, waiting for non-streaming API response) 10:54 PM Still working... (3 min elapsed — iteration 37/90, receiving stream response) 10:54 PM Still working... (6 min elapsed — iteration 50/90, receiving stream response) 10:57 PM Interrupting current task. I'll respond to your message shortly. 10:57 PM live_that_life_today It worked — you did not take too long. Claude login is active now, and I started Claude Remote Control. Viewer URL Open this: text https : / / claude. ai/code?envi ronment=env_013H5njXu87hv221BGDrUPNY Status - Claude auth: logged in - Remote Control: connected - Name: Herc-Hermes - Spawn mode: same-dir - Working directory: /tmp - Capacity: 0/32 - Background process: proc_c1a517e58524 You should be able to view/control

[Chat Transcript] Ava: [typing] User: install and fix that shit with no added note from my side we not doing that all the time Ava: Yes — that's the clean canonical set. I saved it here: agent-teams/README.md Current folder now has: • agent-teams/README.md — master catalog for all 5 teams • agent-teams/competitive-intelligence.md • agent-teams/proposal-response.md Next clean move: I should generate the missing three individual files: • hybrid-builder.md • campaign-launch.md • ai-advisory-board.md User: campaign-launch.md run this for merlinsmagictools.com User: FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO ADVISORY BOARD SHIT IS USED ON EVERY CONVERSION User: AVA do what I say - FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO ADVISORY BOARD SHIT IS USED ON EVERY CONVERSION Ava: Done. Created: agent-teams/hybrid-builder.md Includes: • Scout as cheap recon sub-agent • Architect-first dependency chain • Parallel specialist execution after foundation • Direct refinement after team handoff • Top 3 findings before writing • Approval gate before final implementation/refinement • Synthesis report with inconsistencies flagged clearly

Screen: skill_view: "copywriting I web extract: https://rankingreels.com terminal: "python3 - <<'PY import urllib.reques... Ranking Reels Ranking Reels — Video Ads That Rank on Google Rank on Google Videos, Shorts, Image Carousel, and Al Overviews within 24 hours. Proven across 11 clients. 11:04 PM erun the campaign launch on rankingreels.com please 11:04 PM V/ - top 3 findings before writing - approval gate before final stage - synthesis comparing approaches - inconsistencies flagged clearly Skill 'claude-agent-team-templates' created. 10:54 PM 10:56 PM Proposal Response - RFP Analyst - Capability Researcher - Section Writer A - Section Writer B - Team Lead - Parallel analysis parallel writing - Requirement flagging - Consistency/terminology review Al Advisory Board - Market Researcher - Audience

FIX THE SHIT SO YOU STOP SAYING No added note from my side. NO AVIDORY BOARD SHIT IS USED ON EVERY CONVERSION

No added note from my side.

[Chat Transcript] Campaign Launch created and validated with agents: Email Marketer, Social Media Manager, Ad Copywriter, Landing Page Creator, Cohesion Reviewer. Rules: 3-email drip, 3 ad variations, conversion-focused landing page, cross-channel consistency, top 3 findings, approval gate, synthesis report. AI Advisory Board installed with agents: Market Researcher, Audience Gap Analyst, Financial Modeler, Competitive Strategist, Devil's Advocate. Rules: Mutually exclusive analysis, split recommendations, go/no-go briefs, top 3 risks, top 3 findings, approval gate, synthesis. Hybrid Builder team created with agents: Scout, Architect, Interface Builder, Router & Tools, Memory & Context, CLI. System status: 173 agents installed. Master catalog updated in agent-teams/README.md. Campaign launch requested for rankingreels.com.

Screen: bro I sent you bunch of commands why are you not working (c), 10:54 PM V/ What each includes Competitive Intelligence - Dynamic analyst assignment - Forced top-3 finding sharing - Cross-competitor patterns - Strength / weakness / opportunity matrix - Approval gate before synthesis Hybrid Builder - Scout sub-agent - Architect-first dependency chain - Parallel specialists after foundation - Direct refinement after handoff - Approval gate before implementation/refinement Campaign Launch - Email Marketer - Social Media Manager - Ad Copywriter - Landing Page Creator - Cohesion Reviewer - 3-email drip - 3 ad variations - Conversion landing page - Cross-channel consistency check Al Advisory Board - Market Researcher - Audience Gap Analyst - Financial Modeler - Competitive Strategist - Devil's Adv

[Chat Transcript] Ava: Sorry — I jumped into 'created a markdown spec file' mode. What I did: agent-teams/proposal-response.md. But you probably meant: give you the actual agent-team prompt/spec in chat, not quietly save it. Say 'paste it' and I'll drop the clean Proposal Response team spec right here. [User]: Create an agent team for 'Hybrid Builder'. Pattern: Sub-agents + Agent Team Agents: Scout (sub-agent), Architect, Interface Builder, Router & Tools, Memory & Context, CLI Instructions: - Sub-agents for cheap reconnaissance - Architect-first dependency chain - Parallel specialist execution after foundations - Direct refinement after team handoff Before writing, each teammate should share their top 3 findings with the group to prevent overlap. Require plan approval before the final stage begins. Deliver a synthesis report comparing approaches and flagging inconsistencies. Herman: - Scout sub-agent - Architect-first dependency chain - Parallel specialists after foundation - Direct refinement after handoff - Approval gate before implementation/refinement Campaign Launch - Email Marketer, Social Media Manager, Ad Copywriter, Landing Page Creator, Cohesion Reviewer - 3-email drip, 3 ad variations, Conversion landing page, Cross-channel consistency check AI Advisory Board - Market Researcher, Audience Gap Analyst, Financial Modeler, Competitive Strategist, Devil's Advocate - Allows disagreement, Go/no-go/conditional brief, Top 3 risks regardless of recommendation Proposal Response - RFP Analyst, Capability Researcher, Section Writer A, Section Writer B, Team Lead - Parallel analysis, parallel writing, Requirement flagging, Consistency/terminology review All enforce: - top 3 findings before writing - approval gate before final stage - synthesis comparing approaches - inconsistencies flagged clearly 'claude-agent-team-templates' created.

Screen: 22 Personal 22 Unread 2505 Ava bot No added note from my side. 10:55 PM Created Proposal Response agent team. File: agent-teams [proposal- response. md Included: • Parallel analysis parallel writing Team Lead integration • Top 3 findings share before writing • Plan approval gate before final assembly • Executive summary / technical / qualifications / pricing • Consistency + terminology review • Unaddressed requirement flags • Synthesis report comparing approaches + inconsistencies 10:57 PM Sorry — I jumped into "created a markdown spec file" mode. What I did: agent-teams [proposal- response. md But you probably meant: give you the actual agent-team prompt/ spec in chat, not quietly save it. Say "paste it" and I'll drop the clean Proposal Response team spec ( Today Unread Messages Proposal

[Web Browser Content] Claude Platform Authentication Code Paste this into Claude Code: [Copy Code]

[Chat Transcript] Exec: print lines 1-240 from competitive-intelligence.md (in .openclaw) Exec: completed; command print competitive-intelligence.md (in .openclaw) 10:51 PM Write: to agent-teams/competitive-intelligence.md (6004 chars) 10:52 PM Exec: create folder agent-teams/N/.openclaw/agents/aiea/workspace Exec: completed; command create agent-teams/N/.openclaw/agents/aiea/workspace 10:53 PM Gateway is restarting. Please wait a few seconds and try again. 10:54 PM What each includes: Competitive Intelligence - Dynamic analyst assignment - Forced top-3 finding sharing - Cross-competitor patterns - Strength / weakness / opportunity matrix - Approval gate before synthesis Hybrid Builder - Scout sub-agent - Architect-first dependency chain - Parallel specialists after foundation - Direct refinement after handoff - Approval gate before implementation/refine Campaign Launch - Email Marketer - Social Media Manager - Ad Copywriter Proposal Response - RFP Analyst - Capability Researcher - Section Writer A - Section Writer B - Team Lead - Parallel analysis parallel writing - Requirement flagging - Consistency/terminology review All enforce: - top 3 findings before writing - approval gate before final stage - synthesis comparing approaches - inconsistencies flagged clearly 10:55 PM Created Proposal Response agent team. File: agent-teams/proposal-response.md Included: • Parallel analysis parallel writing Team Lead integration • Top 3 findings share before writing • Plan approval gate before final assembly • Executive summary / technical / qualifications / pricing • Consistency + terminology review • Unaddressed requirement flags • Synthesis report comparing approaches + inconsistencies 10:57 PM Sorry — I jumped into "created a markdown spec file" mode. What I did: agent-teams/proposal-response.md But you probably meant: give you the actual agent-team prompt/spec in chat, not quietly save it. Say "paste it" and I'll drop the clean Proposal Response team spec right here.