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Speaker 1: ...do this and then this is how, uh, you know, we are able to get results and stuff like that. Speaker 2: How, uh, and just being, like, this is probably a little more of a just brutally honest question. If we were to audit the, the videos and the positioning...

Yes, and this is how we look at it. You know, we do a competitive research and now with AI, you know, we look at the domains that are actually moving the needle and we look at this quality checkpoint, we do this, we do this, and then this is how, you know, we are able to get results and stuff like that.

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Speaker 1: ...and you know, we sell the output, output or the impact. Speaker 2: Yes. Speaker 1: So this is how we look at it, you know, we do a competition research and now with AI, you know, we look at the domains that are actually moving the needle and we look at this quality checkpoint, we do this, we...

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Speaker 1: ...Google better understanding. I think, I think at the end of the day what, what the push really is going to be... Speaker 2: I think, I think the positioning at, the positioning is more about, hey, you know, people sell links and, you know, we sell the output, output or the impact.

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Speaker 1: Those kind of PAAs could also help potentially like Google better understand. I think, I think at the end of the day what it, what the push really is gonna be... Speaker 2: I think, I think the positioning, yeah, the positioning is more about hey, you know, people sell links...

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...being seen as a position. I think that also could help depending on how, if it is a position, a pivot more towards here's DWS Enterprise versus just DWS. Those kind of PAAs could also help potentially like...

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to do but could have massive impact on on kind of how you guys are being seen and positioned. I think that also could help depending on how you if it is a position and a pivot more towards here's DWS Enterprise versus just DWS.

Some of the really quick wins I saw there, like proper siloing, which our report really talks about with the PAAs, things like that. That's a huge opportunity. Very, very simple stuff to do, but could have a massive impact on kind of how you guys are doing.

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DWS, you've got a particular video thing. Um, there's some really quick wins I saw there, like, um, proper siloing, uh, kind of what Merlino talks about with the PAAs, things like that. That's a huge opportunity. Very, very simple stuff to...

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So, uh, one other question that Marlino and I had was as far as the... so obviously like one, one big gap that we saw here was the videos. And we talked a little bit about that on the last call where like AWS, you've got a particular video thing, um, there's some...

Speaker 1: ...combination of digital PR links, everything. Speaker 2: Cool. So, um, one other question that Merlino and I had was as far as the—so obviously like one, one big gap that we saw here was the videos, and we talked a little bit about that on the last call where...

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Speaker 1: ...activities and we kind of show them the entire suite and then based on every client, whatever they're not good at, they would start ordering additional services, but link building would be the main. Speaker 2: Okay, like the contracts would be for link building. Speaker 1: And then it can be a combination of digital PR, links, or whatever.

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Speaker 1: ...help you with, you know, SEO activities. And we kind of show them the entire suite and then based on every client, whatever they're not good at, they would start ordering additional services, but link building would be the main one. Speaker 2: Okay. Speaker 1: Like the contracts would be for link building. And then it can be...

Speaker 1: So you guys are just, it's the link building, here's the strategy and they're kind of higher level with you, that makes sense. Okay. Speaker 2: And then on an onboarding call we tell them, "Hey, you hired us for links, this is how we do it, this is our process, but we can also help you with, you know, SEO and..."

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Speaker 1: That makes sense. So you guys are just—it's the link building, here's the strategy, and kind of higher-level overview. That makes sense. Okay. Speaker 2: Cool. And then on an onboarding call, we tell them, "Hey, you hired us for links. This is how we do it. This is our process, but we can also..."

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Speaker 1: ...cluster. Okay, this is your main page, these are your subpages. You need to optimize these pages. These are the content outlines. You know, you can go and do the content, and this is the link strategy you need. Not like developing the page or developing their tool or something like that. Speaker 2: Okay, okay, cool. That makes sense.

Speaker 1: Hey, this is your main page, these are your subpages. You need to optimize these pages, these are the content outlines. You know, you can go and do the content, and this is the link strategy you need. Not like developing the page or developing the tool or anything like that. Speaker 2: Okay, okay, okay, cool.

Speaker 1: Well, so what we are helping them with is SEO research for their own website. So for example, let's say... Speaker 2: Gotcha. Speaker 1: ...if you see the recent improvement in WordPress hosting keyword, we kind of created an entire strategy for them for the entire cluster.

SEO as well. So what we are helping them with is SEO research for their own website. So for example, let's say Hostinger. If you see the recent improvement in WordPress hosting keyword, we kind of created an entire strategy for them for the entire year.

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Speaker 1: No, we can, no, we can, but the—the main, like the whole reason for our scale was I said, okay, fine, let's just focus on what we're good at. So we positioned ourselves as well. So for Bluehost, we are the best link builders out there and we are SEOs as well.

No, we can't. No, we can't. But the, the main, like the whole reason for our scale was I said, okay fine, let's just focus on what we are good at. So we positioned ourselves as well. So for Bluehost, we are the best link builders out there and we are...

[Editor Content] File: anna-vs-diana-v2-compare.html Project: VIDEO-TOOLS Open Gaps from Today's Investigation: 1. No magic-link / accept-invite (partner shares password out-of-band). 2. No self-serve password reset for clients/partners. 3. Resend domain brandmediamanager.com not verified (emails come from onboarding@resend.dev). 4. Partner welcome email hard-codes brandmediamanager.com/d/[slug] (ignores custom domain). 5. CLAUDE.md stale: advertises owner@acme-agency.com test repo. Pending Tasks: - Commit dirty BMM scripts (seed-admin-team + powd-admin-team-login + playwright dep). - Commit investigation.md + proof PNG to VIDEO-TOOLS root. - Tackle one of the 8 gaps (magic-link invite is the highest-friction one).

[Chat Transcript] Workplace Consulting Meeting Participants: Dawood Bukhari, Brian Kato, Michael Merlino Status: Recording and taking notes via Fathom Notetaker (BK'S Assistant)

...as well, right? Because I know one of the things that they also do is like, uh, web develop- like, simple web design and development, right? Where if someone doesn't want to build a website, they could contact one of Bluehost's preferred partners or whatever it is. Is that also something that you guys are able to...