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And so, the funny thing is, it's like what I was saying, where like I see a lot of people on the, like, even resell Merlino stuff or they'll resell all this, and I'm like, it's coming, like, it's coming from this guy over here, you know? Your links and stuff like that. It's coming from DeWitt.

Well no, it's it's the whole thing of like, it's kind of like what what we were just saying though, right? Like, you get the competition and and Apple Rank, that's my king, right? Yeah, that's my king. And so the funny thing is is that it's like what I was saying where like I see a lot...

Speaker 1: Hey! [Laughter] I'm joking though, but that was great. All right, so look, uh... Speaker 2: Well no, it's, it's the whole thing of like, it's kind of like what we were just saying though, right? Like, you get the competition and, and I pull back, that's my kink, right? Speaker 1: Yeah, yeah, yeah. Speaker 2: Yeah, that's mine.

Speaker 1: Yeah. Speaker 2: Which is awesome! [laughter]

Speaker 1: ...from you and that's the other... Speaker 2: So it's your competition but they can or they do buy links from you. Holy shit. Okay. So that... wow, bro, that means... Speaker 1: Which is awesome. Speaker 2: I mean, I... can I use that little clip right there with you like this, like you feel sad to say...

Speaker 1: Yeah. Mm-hmm. Speaker 2: Oh, again, all of these people can buy links from me, and that's the other...

[Chat Transcript] [Meeting Controls] Participants: 6 Chat messages: - h - 2rlvimpvgvesGpdpLYJCUNV1 ln9XJk.1 #success - hti crashed so wont have a price from this guy but as we talk I ' or you ready if not just ping when they take your call. Status: You are screen sharing.

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Speaker 1: Right, but I'd rather show it to you than not show it to you, right? So, this shows some and I didn't verify all this, right? But is that your competition for enterprise SEO? Is that accurate? Or... Speaker 2: Oh, I guess all of these people can buy...

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Speaker 1: That's ranking, order.rankingreels.com. That's just for video, that's just for videos though, like the full stack we haven't even released yet, we like slow... Speaker 2: Yeah. Yo, hold on, this... hey, the wood, this is not perfect.

Speaker 1: ...from a normal service point of view, if I may ask you? Speaker 2: Uh, do you have the orders page ready now? Speaker 1: Uh, let me see if I can pull that up. So order singular, that's just the videos.

[Chat Transcript] Consulting Meeting Participants: Michael Mellino, Dawood Bukhari Recording and taking notes: Fathom Notetaker (BK'S Assistant)

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Speaker 1: ...be pretty telling on numbers. Speaker 2: I understand, I understand. Uh... I understand. And and what does like the numbers look like from a normal service point of view if I may ask? Speaker 1: Uh, do you have the hot water stage for the... Speaker 2: Uh, oh yeah, uh, order...

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Speaker 1: And then at the point where we engage, what does that look like post-engagement, right? Because that's going to—that's going to be pretty telling on numbers. Speaker 2: Understand, understand. Um, understand. And—and what does, like, the numbers look like...

...if you have any of that. We at least have an idea of what, what does the floor look like, right? What are you currently doing? What does that, what does that historically look like? And then at the point where we engage, what does that look like post-engagement, right? And this, because that's going to, that's going to...

What I think, what I think would be really helpful is again just understanding that baseline. And if you have cold outreach, if you have any of that, we at least have an idea of what, what does the floor look like, right? What are you currently doing? What has that, what has that historically looked like?

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Speaker 1: Like for example, take out the stuff that we kind of close to cold outreach versus like inbound or how we do that. Speaker 2: Yeah, yeah. What I think, what I think would be really helpful here is again, just understanding that baseline. And if you have cold outreach...

Speaker 1: ...there is because we do like a lot of cold outreach as well. So, like, do we, like, for example, take out the stuff that we kind of closed through cold outreach versus, like, inbound, or how do we do that? Speaker 2: Yes, yeah, yeah, what...

Speaker 1: ...those kind of things make sense as far as a partnership. Speaker 2: Right, right. Makes sense, makes sense. I think the only thing that we'll have to take care of there is because we do like a lot of cold outreach as well, so like do we...

Speaker 1: ...difference there. That's where I think that kind of hitting milestones and and those kind of things make sense as far as a partnership. Speaker 2: Right, right. Uh, makes sense, makes sense. Uh, I think the only thing that we'll have to take care of...

[Meeting Content] Chat message: "h 2rlvimpvgvesGpdpLYJCUNV1 ln9XJk.1 #success" Chat message: "hti crashed so wont have a price from this guy but as we talk I ' or you ready if not just ping when" Chat message: "enterprise ready."

If we look at, here you're at a traditional, you know, 1.7, 2% growth and we kick it up to 7% growth, okay, well now there's clearly, clearly a difference there. That's where I think they're kind of, um, hitting milestones and...

Speaker 1: But what I want to see from our end and also from you is that like if we look at here you're at a traditional, you know, 1.7, 2% growth and we kick it up to 7% growth, okay, well now there's clearly, clearly a diff-

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...to the fact that like if we blow it, you know, blow it up and blow it out of the water, then all of a sudden, you know, you were already on a 2% growth. If we hit another 2%, like you were already doing that, right? What I want to see from our end and also from you is that like...

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...up, we obviously can't take credit for the fact that like if we blow it, you know, blow it up and blow it out of the water, that all of the sudden, you know, you were already on a 2% growth. If we hit another 2%, like you were already doing that, right? We...

[Web Browser Content] DWS Enterprise Visibility Audit PRIVATE EXECUTIVE AUDIT • PREPARED FOR DAWOOD BUKHARI DWS can win enterprise attention before it is fully "enterprise ready." The supplied Fusion Vine assessment says DWS has the machine: 400+ people, 20 years, 7,000+ links/month, 250K+ publisher network, RankWatch, HREFLang Builder, and global offices. The gap is not capacity. The gap is visible authority. Core diagnosis: DWS is under-positioned, not under-resourced. DWS should lead with "enterprise-grade link building, digital PR, and organic visibility infrastructure" — not a broad enterprise marketing claim. Why enterprise buyers may hesitate: - Website language like "bang for your buck," "money-back guarantee," and "SEO supremacy" signals SMB/outsourcing. - Current case studies are mostly small/mid-market. - White-label positioning makes DWS invisible. - No visible compliance/security posture (SOC 2, GDPR, NDA/MSA). - Glassdoor 3.4/5 can become a procurement concern. 20-MONTH ENTERPRISE VISIBILITY ROADMAP, COMPRESSED INTO A 30-DAY PILOT Phase 1: Foundation (Reposition DWS, remove SMB language) Phase 2: Credibility (Package proof, research, and proprietary data) Phase 3: Amplification (Push into search, LinkedIn, video, conferences, AI answers) Phase 4: Scale (Turn authority into enterprise pipeline, QBRs, references) Ranking Reels Offer: Short-form video series from DWS data (250K publishers, 7K links/mo) to build executive-facing POV clips and sales enablement assets.

...and 12 months look like, just so we can establish a really solid baseline. I think that that's fair to, like, for all parties involved, because then we know, like, here's where you were starting at, here's what it looks like. Is it kind of like on a slight trajectory up? We obviously can't take credit...

Speaker 1: 3, 6, and 12 months look like just so we can establish a really solid baseline. I think that that's fair to, like, for all parties involved because then we know, like, here's where you were starting at, here's what it looks like. Is it kind of like on a slight traject-

First thing we need to, we need to establish in that setup. Next step, I think what we need, would need to look at is let's establish a baseline on what your current numbers are for enterprise. If that's the target market we're going after, I would love to know what last three, six...

Sure. I think that's the very first thing that we need to, we need to establish and have set up. Next step, I think what we need, would need to look at is let's establish baseline on what your current numbers are for enterprise. If that's the target market we're going after, I would love to know what last...

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Speaker 1: ...slabs based on achievements, or do we just have a flat for now and kind of, you know, start working and then evaluate in three months? Like, how do you want to... Speaker 2: First thing that I would love to do is let's make sure that we get an NDA signed that covers you, that covers us, right? Speaker 1: Sure. I think that's a very good...

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Speaker 1: Um, like slabs based on achievements or do we just have a flat for now and kind of, you know, start working and look at it again in three months? Like how do you want to... Speaker 2: The first thing that I would love to do is let's make sure that we get an NDA signed that covers you, that covers us, right?

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Speaker 1: Everywhere, period. Speaker 2: What are next steps and how does the process look like? Like, do we also want to maybe define like a flat percentage of rev share anyways and then have like some... like some sort of...

Speaker 1: Yeah, no problem. Yeah, yeah. [laughs] Speaker 2: So what are what are next steps and how does the process look like? Like do you do we also want to maybe define like a flat percentage of rev share anyways and then have like some...

Speaker 1: Yeah, yeah, I agree, I agree. So... Speaker 2: So just to confirm, the would- the social- that's cool, right? All socials, podcast, the whole... Speaker 1: Okay, cool. Speaker 2: Yeah, man, perfect. Then that- it'll be- it won't take long for people to start being like, "Damn, bro, this guy's..."

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Speaker 1: ...it's being reserved enough where it's not going to undermine any of the partnership kind of stuff that you're doing because there is that level of finesse that has to happen especially when you're dealing with enterprise clients. Speaker 2: Yeah, yeah. I agree. Speaker 1: So...

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Speaker 1: ...maybe more aggressive standpoint to it, but also having it reserved enough where it's not going to undermine any of the partnership kind of stuff that you're doing. Because there is that level of finesse that has to happen, especially when you're dealing with enterprise clients. Speaker 2: That's true.

Right, so I think that that's also one of the things that in partnering, that's something that, you know, both of us can kind of bring to the table is like there is more of that like kind of a, you know, maybe more aggressive standpoint to it, but also having...