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each other either on, uh, you know, pay-per-service basis and this pay-per-service can be for each other or reselling, which they will define between each other on email or, uh, percentage basis. Even that's fine, you know, emails after that...

Decided that both parties will work with each other either on a, you know, pay-per-service basis and this pay-per-service can be for each other or reselling, which they will define between each other on email or, you know, percentage basis.

Speaker 1: ...that, you know, the other comments which we have basically apply to both parties. So that's the only change you have to do basically. Speaker 2: Got it. Speaker 1: And then what you can do, B, is you can just write it that both parties will work with the...

Speaker 1: ...be the confidentiality and the entire that, you know, the other comments which we have basically apply to both parties. That's the only change you have to do basically. Speaker 2: Yeah, got it. Speaker 1: And then what you can do, B, is you can just...

...and ABC, uh, you know, and basically like, you know, both parties will partner with each other, both will share trade secrets, client data with each other. So basically like be the confidentiality and the entire the...

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Give me a business name. Right, so it's one... so, you know, so it's between DWS and ABC. You know, and basically like, you know, both parties will partner with each other. Both will share, share trade secrets, client data with each other. So basically like...

Speaker 1: ...a little bit where it's like, and Brian, if you can shoot me later, like, the name you want to use. I mean... Speaker 2: Yeah. Speaker 1: ...like, instead of using Brian Catto and Michael Marlino, like, just, just give me a business name, right? So it's one name. So, you know, so it's between DWS...

...lines. This will be more like a partnership NDA where the wording will change a little bit where it's like... and Brian, if you can shoot me later like the name you want to use, I mean, yeah, like instead of using Brian Kato and Michael Molino, like just give me the name of the entity.

Let's try to get an NDA ready before the end of the week. So the normal NDA that we have, that we give to our clients, this will be more like a partnership NDA where the wording will change a little bit.

Uh, what I will do is, uh, I mean, I will, like, so, uh, I think, B, let's try to get an NDA ready, uh, before the end of the week. So the normal NDA that we have, B, that we give to our...

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Like I said, yeah. We can have a retainer between us going forward. We can start with whatever, you know, if it doesn't make sense, I'm open with both ideas. But like you said, Brian, what I will do is, I mean, I will, like, so, I think, be let's...

[Chat Transcript] Brian Kato: https://us06web.zoom.us/j/83041108955?pwd=2rlvimpvgvesGpdpLYJCUNV1 Darren Muzzy: Next is a Seo content agent. Trying to figure how I want everything. Brian Kato: https://dawood-rankingreels-audit.vercel.app/#audit Martina Villa: Robert Update: He just messaged that he has an emergency. His father-in-law passed. Robert Nengasca: Ohh man, I had a real bad feeling when you said that it was her father, so sorry for your loss. Matteo BKK: Reacted to: Great to hear my man... want to schedule a call or chat here? Eliyas (Gmails): what happen tell me please Craig: were live on youtube: https://www.youtube.com/watchlv-._MnY47xuecl RankingReels x DWS — The Video Credibility Layer for Enterprise: Enterprise buyers shortlist vendors in video search before they take your call. RankingReels is the Phase 2 credibility asset and Phase 3 amplification. dawood-rankingreels-preview.vercel.app DWS Enterprise Visibility Audit + Ranking Reels Offer: Executive audit and offer for Dawood Bukhari and Digital Web Solutions, built from supplied Fusion Vine assessment, roadmap, and client profile. dawood-rankingreels-audit.vercel.app

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...as well, but I can see how you guys have placed some videos. If I even add some other stuff to it, you know, I mean, like I said, we can have a retainer between us going forward. We can start with whatever. If it doesn't make sense, I'm open with both ideas. But like you said, Brian...

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So I went to rankingreels.com. I saw this and like I said, I mean, I think, you know, like Murali said, this doesn't have the other stuff as well, but I can see how you guys are placing videos. If I even add some other stuff to it, you know, I mean...

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Speaker 1: ...just buy, you know, 20, 30 websites, do 301s, and do all of that stuff. Speaker 2: Yeah. Speaker 1: Cool. Um, I saw, so, autotrankingwheels.com. I saw this and, like I said, I mean, I think, you know, like, like what Leo said, this doesn't have the other stuff...

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Speaker 1: Currently, I think whenever they close an iGaming client, the average value is around 100k for them. Speaker 2: Nice. Speaker 1: They would just buy, you know, 20, 30 websites, do 301s, and do all of that stuff. Speaker 2: Yeah, yeah. Cool. Speaker 1: I saw...

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[Web Browser Content] Assets created from each Reel: • Short executive video for LinkedIn and sales follow-up • YouTube-ready title, description, chapters, and transcript • SEO snippet / blog section for DWS enterprise pages • AI-answer-ready summary with citations and proof points • Sales email insert for Dawood's team • Objection-handler clip for procurement and strategy calls First 12 Ranking Reels to pitch: • Why enterprise link building fails when it is treated like fulfillment • What 7,000 links/month teaches about publisher quality • How enterprise brands should evaluate digital PR risk • White-label SEO vs strategic enterprise partner: the credibility gap Ranking Reels does not replace the roadmap. It accelerates the visibility layer. Phase 1: Foundation - Reposition DWS around enterprise organic visibility infrastructure. Remove SMB language. Phase 2: Credibility - Package proof, research, and proprietary data into assets enterprise buyers can trust. Phase 3: Amplification - Push into search, LinkedIn, video, conferences, rankings, AI answers, and analyst conversations. Phase 4: Scale - Turn authority into enterprise pipeline, QBRs, references, and repeatable enterprise sales motion. THE OFFER: Social syndication + podcasting authority engine. Video is the baby step — but it ranks. The real engine is multi-channel syndication: short-form video, podcast, YouTube, LinkedIn, AI answer engines, and search. One asset, syndicated everywhere DWS's enterprise buyers actually look. How this fits DWS economics: DWS enterprise ICP spends $50K/mo on enterprise SEO. DWS white-label ICP spends $10K/mo on links alone. Ranking Reels is a small add-on for clients already spending real budget — and DWS keeps the upside. THREE OPTIONS: Pilot | Most popular | Authority Engine bolt-on | $8.5K/mo | DWS resells at margin

Speaker 1: Yeah, I think average, average, like whenever—I mean, that's the reason they shifted to iGaming completely. I think whenever they close an iGaming client, the average value is around 100k for them. Speaker 2: Wow. Nice. Speaker 1: And they were...

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...domains, do a 301, uh, you know, like kill those websites again, buy another one, do all of that stuff. Like ODYS, I think average, average, like whenever they—I mean, that's the reason they shifted to iGaming completely.

[Chat Transcript] Consulting Meeting Participants: Michael Merlino, Dawood Bukhari Note-taking: Fathom Notetaker active.

The whole niche domain business has been built on iGaming because they don't care about brand authority, man. They would just buy their domains, do a 301, you know, like kill those websites again, buy another one, do all of that stuff. Like ODYS...

[Web Browser Content] RANKINGREELS PHASE 1: FUSION VINE REQUIREMENT - 30 produced videos + 1 anchor case study per pilot - Branded video case studies PHASE 2: ORIGINAL RESEARCH OUTPUT - First case studies must be named wins with Fortune 1000-adjacent buyers - Monthly data series positioning DWS as a source of proprietary insight - Google + RankWatch data scripted, branded, published on YouTube + LinkedIn PHASE 2: EXECUTIVE THOUGHT-LEADERSHIP BENCH - On-camera executive library built across pilot; bench grows with team - GEO / AI Overview positioning: competitors arrive, citation surface, Google Video rank PHASE 3: CONFERENCE SPEAKING SOURCE MATERIAL - BrightonSEO / MozCon / SearchLove presence requires original data + narrative - Each video topic is a conference talk brief — data, script, proof, and delivery prep PHASE 3: LINKEDIN AUTHORITY CADENCE - Leadership-level LinkedIn visibility for Dawood and senior team - Every video LinkedIn native clip + carousel; 30 videos = 30-week leadership content calendar PHASE 3: REFERENCE AND RETENTION PROGRAM - Formal reference program — enterprise buyers see peers speak before closing - Client-starring case study videos serve as on-demand reference calls; filmed during engagement 90-DAY PILOT PROPOSAL - Run the first DWS Phase 2 pilot. Verify the thesis in 90 days. - 30 enterprise-keyword videos — 90 days - 3 priority verticals from DWS's current roster - DWS branding + executive on-camera bench - Schema-marked for AI Overview + Google Video WHAT THE PILOT PROVES - Enterprise buyers shortlist before calling - Video + link network = compound moat - 30 videos + case study = Fusion Vine Phase 2 gate - 1 anchor enterprise case study - LinkedIn syndication included - Mike Merlino runs the engagement personally Contact: Mike Merlino (mike@merlinomarketing.com), Dawood (dawood.rankingreels.com)

Speaker 1: iGaming, iGaming, everything's iGaming. Speaker 2: They're, they're crazy. I mean the whole, like the whole aged domain business has been built on iGaming. Because they don't care about brand authority, man. They would just buy aged domains...

[Web Browser Content] RankingReels × DWS — The Video Credibility Layer for Enterprise Infrastructure Stacking: How RankingReels stacks on DWS's existing infrastructure. Not a parallel project, but a force multiplier. DWS Existing Infrastructure: - 250K publisher network - 7,000 links/month - Hreflang Builder (IBM, ASICS, New Balance, Ford) - Boogle proprietary search intelligence - RankWatch ranking data platform - AI SEO pitch deck - Automated HARO outreach - Reddit brand mentions - Doctor Boost cloud stacks - 9,000-link warm-network RankingReels Adds: - Branded video at PAA/keyword scale - Executive on-camera bench (Dawood, Vaibhav, Annie) - AI Overview citation capture - Google Video + image carousel rankings - LinkedIn executive syndication - Hubhopper podcast distribution Joint Output: - Enterprise case studies - Executive thought-leadership library - Fortune 1000 vendor shortlist eligibility - GEO/AI citation surface - Conference speaking source material Competitive Assessment: Competitors like Seer Interactive, iPullRank, Siege Media, Directive Consulting, and Amsive Digital are not running video-search visibility motions at this scale. DWS would be first.

Speaker 1: ...because it shows your footprint, yep. Speaker 2: Um, I was surprised to see how big of a thing that that was when I was in Vietnam. Like that was, that was like the talk. Everyone was like, "iGaming, iGaming, everything's iGaming." Speaker 1: Yeah, they had, I mean the whole, like the whole age...

Speaker 1: Yeah, and I think I think the reason it showed casino initially is because I think we rank number one on iGaming links, I think. Speaker 2: Mhm. I was surprised to see how big of a thing that that was in when I was in Vietnam. Like that was that was like the talk. Everyone was like...

Speaker 1: ...this thing here, right? 'Cause my, you know, we trained to go after revenue, right? And not just... Speaker 2: I think the reason it showed casino initially is because I think we rank number one on iGaming links, I think. Speaker 1: Okay. Well, yep, that could be why also for sure.

Yeah, yeah. Oh man, I, I love casino links, man. They spend $500, $600, $700 per link, man.

Speaker 1: I'm back again. You sales on... I know you know half that market probably, but I might be able to get some sales for us. Speaker 2: Oh man, I... I love casino links, man. They spend $500, $600, $700 per link, man. Speaker 1: Oh, bet, bet. So that's... and I like this, the first...

Like this, the amount of verticals, right, that we could individual campaign, which is not on this page yet, right? But like the, the PAA videos that we would answer, like the casino links. And matter of fact, can you get casino links? Because if you can, bro, I...

Even if it's a get on the call shit, right? But regardless, we, you know, I suggest that some can't run from. Then this is telling me, you know, what you already have, you know, what we bring to the table, and then what together we can fucking kill. What I really like...

Screen: DWS VERTICAL FOOTPRINT (PER COMPANY PROFILE) Casino & iGaming SaaS & 82B Tech Legal Hospitality Healthcare Real Estate E-commerce Travel Cannabis / CBD FinTech Insurance Education Automotive Retail Manufacturing Logistics Financial Services Non-profit Energy Government Seer Interactive iPullRank Siege Media Directive Consulting Amsive Digital Per Fusion Vine's competitive assessment — none of the named enterprise SEO firms are running a video-search visibility motion at this scale. DWS would be first. ROADMAP ALIGNMENT RankingReeIs maps directly to Fusion Vine's 4-phase plan. Every deliverable in the pilot ties to a specific Fusion Vine Phase 2 or 3 requirement. Nothing is adjacent. Everything is on the critical path. Every video -4 LinkedIn native clip + carousel; 30 videos Leadership-lev

So what videos we want, we'll target, you know, things based on traffic, also what you want to get, like link building for sure, right? Pricing and cost, you know, 'cause people are scared to talk about pricing. You gotta do it. That's what everybody wants.

Yeah. Hey Kato, let me show them this real quick. So my agents are still working on this, but it's spitting out the comparison and again, I didn't... my computer crashed, so this was like a retake. It's not even dialed in, but this is what I like to look at and then have the plan...

[Web Browser Content] RankingReels x DWS: The Video Credibility Layer for Enterprise DWS Enterprise Visibility Audit [The Opportunity] 90-Day Pilot: DWS Enterprise Video Visibility Dashboard [Key Findings] - 132 keyword clusters mapped - 132 video opportunities identified - Competitors (Seer Interactive, iPullRank, Siege Media, Directive Consulting, Amsive Digital) are not currently running this video-search motion. [Infrastructure Stacking] RankingReels acts as a force multiplier on DWS's existing infrastructure (250K publisher network, 7,000 links/month, Hreflang Builder, Boogle, RankWatch). [Joint Output] - Branded video at PAA/keyword scale - Executive on-camera bench (Dawood, Vaibhav, Annie) - AI Overview citation capture - Google Video + image carousel rankings - LinkedIn executive syndication - Hubhopper podcast distribution [What Enterprise Buyers See] - Enterprise case studies - Executive thought-leadership library - Fortune 1000 vendor shortlist eligibility - GEO/AI citation surface - Conference speaking source material - LinkedIn authority cadence

Know, like, you know, the partner, the partner agencies trust, right? The partner that, you know, the partner your favorite SEO probably uses. Something like that, right? Yeah.

So, you know, I think that there's definitely positioning, you know, like, you know, the partner, the partner agencies trust, right? The partner that, you know, the partner your favorite SEO probably uses. Something like that, right?

people in the like even resell Merlino's stuff, they resell all this, and I'm like, it's coming, like, it's coming from this guy over here, you know, your links and stuff like, it's coming from DeWitt, right? So, you know, I think that there's definitely positioning in...