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May 15, 03:34 PM
Speaker 1: ...and then, uh, just trying to make it happen. Getting ready to open up another 4x4 store here real soon. So that's good. Just trying to make it happen.
Speaker 2: What's 4x4 store?
Speaker 1: Uh, you know, the 4x4 parts and accessories. Um, those guys that I used, I did the—I did a case study on.
May 15, 03:34 PM
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May 15, 03:34 PM
[Chat Transcript]
Zoom Workplace
Rich Fong's Personal Meeting Room
Recording and taking notes: Richard's Fathom Notetaker
Participants: Rich Fong, Chas Henry, Garret Acott, Michael Merlino
May 15, 03:34 PM
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May 15, 03:34 PM
Just, you know, trying to keep products up to date. Our TSD's got a lot of freaking, a whole lot of new stuff in it. Um, you know, just and then just trying to make it happen, getting ready to open up another 4x4 store here real soon. So that's good.
May 15, 03:34 PM
Uh, we'll see if we can get that turned up pretty quick. Uh, that's kind of cool. Uh, you know, just freaking plugging away otherwise. Just trying to keep products up to date. Our TSPs got a lot of freaking... whole lot of new stuff in it. Uh, you know, just...
May 15, 03:34 PM
[Web Browser Content]
Bookmarks Bar: SEO, Marketing, Link Building, Backlinks
Recent Activity:
- Merlino Marketing: Newsletters (mike@merlinomarketing.com)
- AB Newswire
- USA News
- Ethical Plumbing News
Tools & Shortcuts:
- Ads Manager
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- Claude (MCP)
- Hermes Agent
May 15, 03:34 PM
proxy platform, one that we're not, you know, leaning on somebody else's shit for, so uh, we'll see if we can get that turned up pretty quick. Um, so that's kind of cool. Um, you know, just freaking plugging away otherwise, man.
May 15, 03:34 PM
[Chat Transcript]
Unigram
Matteo: Your version is built as a standalone static site.
Herc: I made your version of agentbrain.
MacHermes: Done — your AgentBrain-style version is live.
Herman: Lead Engine 20260515T140854Z Scored: 69.
Ava: Ran today's meeting prep. Sent Telegram intro + 3 standalone briefs for DGS Mastermind, Weekly Meet, and Merlino X Malone. Saved the full brief at meeting-prep-2026-05-15.md, initialized processed-meetings-2026-05-15.json, and logged the run in 2026-05-15.md. Cron creation is blocked right now. The local OpenClaw gateway closed during cron verification (Gateway TransportError, ws://127.0.0.1:18789), so the 3 pre-meeting reminders and 3 post-meeting action-item jobs should be treated as not armed. I saved the failure note at meeting-prep-2026-05-15-cron-error.md.
Oscar: make my version https://agentbrain.sh/
Ava (Bot): TASKS: No overdue, due-today, or due-this-week tasks surfaced in the accessible ClickUp snapshot. ClickUp was not reachable live in this session. FROM YESTERDAY'S MEETINGS: Yesterday's calendar had 4 meetings: Dawood / BK, StealthCode Shareholder Meeting, Wolfpack SEO Neo Chat, and SEO Rockstars. Fireflies was not reachable live. TOP 3 PRIORITIES TODAY: 1. Reply to Oxylabs while the reseller conversation is warm. 2. Decide whether to clear the Google Cloud billing thread with another escalation today. 3. Protect the 11:30 to 3:00 block because the calendar is packed straight through.
Ava: gmb.brandnorth.com invitation is sitting in inbox. Access still needs to be accepted if that portal matters today.
May 15, 03:34 PM
Speaker 1: What do you do around [unclear]?
Speaker 2: Oh, uh, you know, just um, standard shit. We're getting ready to turn up our own, or a new proxy platform, one that we're not, you know, leaning on somebody else's shit for, so...
May 15, 03:34 PM
Speaker 1: Yeah, what's what's new with you? I'll start with you, Garrett. Like, what's what's new around? Let's know. What's up?
Garrett: Oh, uh, you know, just standard shit. We're getting ready to turn up our own or a new...
May 15, 03:33 PM
Speaker 1: AI as well, so maybe a good discussion just to have a nice AI conversation.
Speaker 2: Is there something going on with AI?
Speaker 1: A little bit.
Speaker 2: You're like, "Yeah, what's what's new with you? Let's start with you, Garrett. Like what what..."
May 15, 03:33 PM
[Web Browser Content]
Merlino Marketing - Calendar - Friday, May 15, 2026
[Calendar Events]
- DGS Mastermind: 11:30am - 1:00pm (Weekly on Friday)
Zoom Link: https://zoom.us/j/4930599381
Guests: 14 (7 yes, 7 awaiting)
Note: Andrew Ansley is inviting you to a scheduled Zoom.
- Merlino & Malone - Beginning the $ Blueprint: 2:00pm - 3:00pm
Note: Hey SEO Masters, the core value of a Mastermind Group is the synergy of energy, motivation, and commitment. Format when we don't have a guest speaker.
Zoom Link: https://us06web.zoom.us/j/3954625073?pwd=815cwr2fQhzZPEgBV
May 15, 03:33 PM
Speaker 1: ...and everything going on with that, so. But I know you're heavily into AI as well, so it may be a good discussion just to have a nice AI conversation.
Speaker 2: Is there something going on with AI?
Speaker 1: [laughs] A little bit.
May 15, 03:33 PM
Screen: zoom
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May 15, 03:33 PM
Just so you know, we're—we were going to do some retreat planning. We're setting up a retreat in June, the first week. A lot of discussion about AI and everything going on with that. So, but I know you're heavily into...
May 15, 03:33 PM
So, we're going to kind of just chat with each other. We're... Garrett, so just so you know, we're... we were going to do some retreat planning. We're setting up a retreat in June, the first week. A lot of discussion about AI...
May 15, 03:33 PM
Speaker 1: Okay. Alright. Hey, hey, uh, Chris, we got Chris L, Rolando, what's going on?
Speaker 2: Hey guys.
Speaker 1: Hey, good. Alright. Uh, what's new? Today's an open session, so we're gonna kind of just chat with each other. We're, Garrett's...
May 15, 03:33 PM
Speaker 1: All right. Uh, we could just chat right now, oh Chris. Okay. Okay. All right. Hey, uh, Chris, we got Chris, uh, Molina, what's going on?
Speaker 2: Hey guys.
Speaker 1: Hey, good. All right. Uh, what's new? Today's open session...
May 15, 03:33 PM
All right. Uh, we could just chat right now, uh, Chris.
May 15, 03:33 PM
Screen: 3
4
5
5
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location-page-builder
article-pipel ine
content-humanizer
at-content-sniffer
schema-stack
+Audtt pt 18
gate
+Hard filter
+Phase 1
signals
+Sectton
City Swap Test as final audit gate (scoring band updated to 16-18
Information Gain Mandate —
must state 3 things generic AI cannot
24 banned
Tell-word
Connected
Wikipedia
AI tells + 7 banned structures, em-dash rule baked in
scan (+3%
Connecting...
@graph +
-4 GKG
p
zoom
Workplace
II-dash sweep: 90 em dashes stripped across 7 files (heading dashe
eferred (your call): the DDA Content Process Guide SOP format. Tw
New content-ops scope inside the merlino-sops MCP (queryable cor
Writer-onboarding doc inside merlino-magtc-blog-framework
ull per-change rationale + verification table in D:\ClaudeDev\cal
uggested next moves:
Restart Claude Cod
May 15, 03:32 PM
[Chat Transcript]
Zoom Workplace
Rich Fong's Personal Meeting Room
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May 15, 03:32 PM
[Chat Transcript]
Rich Fong's Personal Meeting Room
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May 15, 03:32 PM
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May 15, 03:32 PM
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May 15, 03:32 PM
[Web Browser Content]
Merlino Marketing - Calendar - Friday, May 15, 2026
Schedule:
11:30am - 1pm: DGS Mastermind (https://zoom.us/j/4930599381)
1pm: Andrew Ansley is inviting you to a scheduled Zoom meeting. Topic: Andrew Ansley's Personal Meeting Room. Join Zoom Meeting: https://us06web.zoom.us/j/3954625073?pwd=815cwr2fQhzZPEgBV
2pm - 3pm: Merlino Malone - Beginning the $ Blueprint
May 15, 03:32 PM
[Web Browser Content]
Bookmarks and Shortcuts:
- Claude (MCP)
- Ads Manager
- Merlino Marketing
- Hermes Agent
- Call Tracking
- Call Log
- Legiit
- CTR Geeks
- Gmail
- Google Drive
- Ask Gemini
- Ask Google
May 15, 03:32 PM
[Command-Line Output]
[honcho] response -4 saved response (2590 chars)
L Stop says:
* Cooked for 11m 38s
content-ops
merlino-sops
for agents
May 15, 03:32 PM
What's up, Gage? What's up, Gage, Gage? What's up, Gage, Gage? Say what's up, Pappas. Say what's up, Pappas.
May 15, 03:32 PM
Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa.
This is an image. This is an image. This is an image. This is an image.
May 15, 03:31 PM
Google Calendar Event: DGS Mastermind
Status: confirmed
Start: 2026-05-15T11:30:00-04:00
End: 2026-05-15T13:00:00-04:00
Location: https://zoom.us/j/4930599381
Organizer: rich@blissdrive.com
Attendees: sjc499@gmail.com - accepted, Michael Merlino (mike@merlinomarketing.com) - accepted, bwinum@maxplaces.com - needsAction, cory@coryhubbell.com - needsAction, bkato@fusionvine.com - accepted, brian@infintechdesigns.com - accepted, seo@andrewansley.com - needsAction, chriskoszo@gmail.com - accepted, chris@search1agency.com - needsAction, rich@blissdrive.com - accepted, ccastillo@propeldigitalmarketing.ca - needsAction, chas@chlocalmedia.com - needsAction, chris@forgeinfinity.com - accepted, maxplaces@outlook.com - needsAction
Link: https://www.google.com/calendar/event?eid=XzYwcTMwYzFnNjBvMzBlMWk2MG80YWMxZzYwcmo4Z3BsODhyajJjMWg4NHMzNGg5ZzYwczMwYzFnNjBvMzBjMWc2c3MzaWhpNjg5Mmo4ZDFsNjEyNDhncGc2NG8zMGMxZzYwbzMwYzFnNjBvMzBjMWc2MG8zMmMxZzYwbzMwYzFnNnAxNGNnaTY4Y3I0NmNwbTZwMGphZ3BrNmgwajBoaTM4NHM0Y2U5aTc1MzRhZ2hnNnNwZ18yMDI2MDUxNVQxNTMwMDBaIG1pa2VAbWVybGlub21hcmtldGluZy5jb20
Description:
Hey SEO Masters,
The core value of a Mastermind Group is the synergy of energy, motivation,
and commitment as well as the willingness to learn and grow together.
Format when we don’t have guest speaker:
10 minutes Accountability
*Accountability: Progress on previous focus, Win for the week, Focus for
the coming Week
50 minutes Presentation
Thanks,
Richard
May 15, 03:30 PM
Speaker 1: Can't go around with no shoes on.
Speaker 2: I should go to New York.
May 15, 03:26 PM
One, two, three, right?
That's focus entry for you. And then I'll just go this way.
May 15, 03:25 PM
Speaker 1: Yeah, but I'm just not sure if I want to be the one to tell him about the—the whole thing.
May 15, 03:24 PM
[Command-Line Output]
Bash session running Python scripts to audit and clean content files.
Key operations:
- Em-dash sweep: 90 em-dashes stripped across 7 files.
- YMYL pipeline implementation: 6-question pre-write gate, 7-gate framework, 5 universal compliance rules.
- Page-Type Taxonomy: physical-gbp, satellite-type-a, satellite-type-b, child-page.
- Information Gain Mandate: must state 3 things generic AI cannot say.
- Verification: Full per-change rationale in D:\ClaudeDev\caltber-dda-content-process\MERGE-LOG.md.
Suggested next moves:
1. Restart Claude Code to discover new ymyl-blog-wrtter skill.
2. Run skill sync.
3. Determine destination for DDA Process Guide pattern.
May 15, 03:22 PM
Speaker 1: Hey, you didn't say hi to your poppas.
Speaker 2: Hello.
May 15, 03:21 PM
Screen: Effecting...
D: . md :
the -4 Unicode,
L
em dash above that threshold.
40
Produce an initial estimate:
41
42
[honcho] post-tool-use -4 captured:
PostToolUse:Edtt says:
Edited
Bash( python )
L STRIPPED 16 SKILL.md
STRIPPED 27 SKILL. md
8 SKILL.md
STRIPPED
+3 lines (ctrl+0 to expand)
[honcho] post-tool-use -4 captured: Ran: python
L PostToolUse:Bash says:
Quick fix on the one mangled spot from the bulk replace.
Update( md )
L Added 1 line, removed 1 line
L
1 " " "Strip em dashes from edited skill
import
re
from
pathl tb
import
Path
PostToolUse:Wrtte says:
L
39 -
Wrote 52 lines to _ scratch\strtp-emdash.py
files.
Heading-aware substitution.
2
3
4
5
6
7
8
9
10
FILES
+42 lines
(ctrl+0 to expand)
[honcho] post-tool-use -4 captured: Wrote D:\ClaudeDev\_scratch\strtp-emdash.py (defines function cl
May 15, 03:21 PM
[Command-Line Output]
= VAULT (READ-ONLY REFERENCE) =
Get-ChildItem 'D:\Ecosystem\vaults\caltber-dda-content-process' | Select-Object Name, Length | Format-Table -AutoSize
= WORKING COPY + MERGE LOG =
Get-ChildItem 'D:\ClaudeDev\caltber-dda-content-process' | Select-Object Name, Length | Format-Table -AutoSize
[honcho] post-tool-use -4 captured: Wrote D:\ClaudeDev\_scratch\caltber-vertfy.ps1 (25 lines)
[honcho] post-tool-use -4 captured: Ran: powershell -NoProfile -ExecutionPolicy Bypass
All 7 tasks done, all files verified. Quick em-dash sweep on the new content before wrap.
[honcho] post-tool-use -4 captured: Wrote D:\ClaudeDev\_scratch\strtp-emdash.py (defines function clean)
Bash( python )
L STRIPPED 16 SKILL.md
STRIPPED 27 SKILL.md
STRIPPED 8 SKILL.md
Quick fix on the one mangled spot from the bulk replace.
May 15, 03:20 PM
Screen: -c
134 +
-c
135 +
-c
136 +
-c
137 +
138 +
139
140 +
141
142
143
Every Person entity has 'sameAs' to LinkedIn + their own author page + Wiktdata (if notable)
Every Organization entity has 'sameAs' to GMB CID URL + LinkedIn + Wiktdata (if notable)
No node is an orphan —
every node is referenced by at least one other node OR is the root LocalBustness/Organtzatton
If an SEO plugin already publishes schema on this page, the new schema references its '@td' rather than redeclaring those entities
+**Source:** Connected '@graph' + signal-agreement methodology adapted from the Caliber Digital / DDA Master Schema Engineer Prompt (ingested 2026-05-15).
+atrs with the AI Discoverability Checklist below.
TEMPLATE LIBRARY
For complete JSON-LD templates including Daryl Osborne's proprietary DataFeed, Audi
May 15, 03:19 PM
Screen: Effecting...
(6m 30s
t 20.9k tokens)
* Updating schema-stack...
(6m 34s
t 21.0k tokens)
schema-stack with @graph
Generic bullet lists with no
Passive voice as the default
Em dashes (—)
project-wide
specificity ("Consider your budget. Think about your
sentence shape
N/ . claude/rules/no-em-dashes.md' . Replace
rule, see
goals.
with commas,
- Add informal asides in parentheses (like this one)
62
[honcho] post-tool-use -4 captured: Edited D:\ClaudeDev\00_GITHUB\merltno-sktlls\sktlls\content-humantzer\SKILL.md:
L PostToolUse:Edtt says:
Update( md )
L Added 7 lines
30
31
32
**Paragraph structure: ** AI paragraphs are suspiciously uniform in length.
** Transition patterns: ** AI overuses smooth transitions ("Furthermore, " "Moreover,
"Additionally" ) .
**Hedgtng language: ** AI hedges excessivel
May 15, 03:18 PM
[Command-Line Output]
Adding banned-words filter to content-humanizer and at-content-sniffer in parallel.
Banned-Word Hard Filter (zero tolerance):
- Strip or rewrite any sentence containing these AI tells: tapestry, landscape (figurative), delve, pivotal, robust, cutting-edge, comprehensive, revolutionize, it's worth mentioning, in today's fast-paced world, unlock (figurative), leverage (as a verb), game-changer, empower, navigate (figurative), transformative, ever-evolving, seamlessly, in today's world, in conclusion, to summarize, when it comes to, foster (as a verb), it's important to note.
Banned structural patterns:
- Definition openers, compliment openers, throat-clearing, generic bullet lists, passive voice.
Human Imperfections:
- Include occasional self-corrections and informal asides in parentheses.
File edited: D:\ClaudeDev\00_GITHUB\merltno-sktlls\sktlls\content-humantzer\SKILL.md
May 15, 03:17 PM
[Command-Line Output]
Updating location-page-builder...
Update location-page-builder with page-type taxonomy + City Swap Test
Add Information Gain Mandate to article-pipeline
Add banned-words filter to content-humanizer and at-content-sniffer
Update schema-stack with @graph + sameAs pattern
[Editor Content]
#### Content Structure Template
[honcho] post-tool-use -4 captured: Edited D:\ClaudeDev\00_GITHUB\merltno-sktlls\sktlls\locatton-page-butlder\SKILL.md:
Now adding the audit point 18 (City Swap Test) and a new Mode 5 for page-type taxonomy.
+18 | City Swap Test passes |
| Pick 5 random sentences from the body. If swapping the city name still leaves the sentence accurate and sensible, the page is templated, not local. |
+The City Swap Test (audit point 18) is the single strongest doorway-page defense. Google's helpful content system penalizes templated multi-city pages.
#### Anti-Doorway Defense Triple-Lock
[DATA NEEDED: placeholder description]
#### EEAT Content Checklist
Run this pre-write checklist before drafting. Every item must have a plan or be marked N/A.
Adding Information Gain Mandate to article-pipeline.
Page-type taxonomy adapted from the Caliber Digital / DDA Local Landing Page Builder v3.2 prompt (ingested 2026-05-15).
May 15, 03:16 PM
Screen: t like
EXAMPLE) •
imagu
location
on web*
everything
everything on
location website, ,
taking!
imagine
undersstand
invidually what
EXAMPLE)
EVERY
) no stupid those would
it cloning it
redirect
The pattern that's working:
- Any visitor typing the original site URL globally
-4 bounced to /locattons/ to pick a city
- Any visitor inside a silo using the original NVSP URL convention -4
308' d to the canonical city silo URL
- All 9 city pages x 15 cities =
135 actual content pages, all live
So every URL Mike's prospects/old GBP links/Google index might point to is now a clean 200 (after at most
[honcho] response -4 saved response (1665 chars)
L Stop says:
* Baked for 56s
11 tasks (10 done, 1 in progress, O open)
Queen visual QA pass
. +6 completed
City silo (e.g.
Sacramento)
/sacramento-ca/solar-
May 15, 03:16 PM
[Command-Line Output]
North Valley
Summary of URL redirect patterns for the North Valley Solar Power website rebuild:
Global URL Redirects:
- Original site URLs are redirected to /locattons/ to prompt city selection.
- City-specific silos (e.g., Sacramento) use canonical URLs for content pages.
- 135 total content pages (9 pages x 15 cities) are now live.
Status:
- 11 tasks total (10 done, 1 in progress).
- Queen visual QA pass in progress.
- All legacy links from Mike's prospects/Google index are now mapped to clean 200 status codes.
Relevant URLs:
- https://northvalleysolarpower.com/solar-educatton/why-go-solar/
- https://nvsp-rebuild.vercel.app/locattons
May 15, 03:15 PM
[Command-Line Output]
Frankie's admin dashboard picks for Caliber:
1. shadcn-ut-dashboard: Deepest foundation, uses Radix + Recharts + TanStack Table.
2. jampack-nextjs-saas: Clean light theme, pre-built invoices and P&L filters.
3. v@-kokonut-finance: Finance-native, includes transactions and invoices.
4. v@-workflow-analytics: KPI-focused, light theme, trend deltas.
5. v@-crm-pipeline: Pipeline stages and revenue charts (dark theme only).
Project Status: Building Caliber Digital.ai internal client/money dashboard. Waiting for user selection (1-5) to scaffold repo and Vercel deploy.
Reference Vault: Created D:\Ecosystem\vaults\caliber-dda-content-process\README.md containing internal SOP and prompt library from DDA for Brian Hong.
May 15, 03:14 PM
[Command-Line Output]
[honcho] post-tool-use: Deployment of the marketing site is live at https://merltno-fleet.vercel.app.
Memory saved:
- .claude/projects/D--ClaudeDev/memory/project_agentbratn-sop-stte.md (SOP site build)
- .claude/projects/D--ClaudeDev/memory/reference_agentbratn-pattern.md (Brand architecture)
Frankie's admin dashboard template options for Caliber Digital:
1. shadcn-ui-dashboard: Deepest foundation, requires brand color adjustments.
2. jampack-nextjs-saas: Clean light theme, requires Recharts integration.
3. v0-kokonut-finance: Finance-native, requires relabeling for agency P&L.
4. v0-workflow-analytics: Light theme, good KPI row, requires navigation renaming.
5. v0-crm-pipeline: Dark theme, not recommended due to white-only rule.
Next steps: User to pick a template (1-5) for Carlos to scaffold the project, wire CSV/XLSX data, and deploy.
May 15, 03:13 PM
[Web Browser Content]
Merlino Fleet
Enterprise AI agents that actually remember.
A multi-agent fleet with persistent long-term memory across sessions, projects, and years.
Master Brain, Hindsight, and a unified memory stack.
Deploy to your channels in days, not quarters.
Start free trial
See how it works
May 15, 03:13 PM
[Command-Line Output]
Sales page shipped:
Live: https://merltno-fleet.vercel.app
GitHub (private): https://github.com/mmerltn023/merltno-fleet
Local source: D:/ClaudeDev/00_GITHUB/merltno-fleet/
Stack: Next.js 15 + Turbopack + Tailwind v4 + Motion + Tabler Icons. Built on the premium agenforce template.
Section flow:
1. Hero: "Enterprise AI agents that actually remember"
2. Stack strip: Models / Memory / Channels groups
3. Features: "Memory is the moat. Everything else is plumbing"
4. Memory Stack: 6 stores (Master Brain, Hindsight, Mem0+Honcho, Pieces, Workspace files, Auto-memory)
5. Platform: Master Brain + Orchestrated Fleet + 3-up
6. Workflow: Deploy -> Configure -> Scale
7. Security: Audit / RBAC / Sovereign Deployment / Approval Gates
8. Pricing: Starter $500 / Business $1,200 / Enterprise $3,600 / Custom
9. FAQ: 7 grounded answers
Memory saved:
- ~/.claude/projects/D--ClaudeDev/memory/project_agentbratn-sop-site.md
- ~/.claude/projects/D--ClaudeDev/memory/reference_agentbratn-pattern.md
Verification: Local build green, production HTTP 200, visual screenshots captured. Page matches AgentBratn structure with Mike's memory-first positioning.
May 15, 03:13 PM
Screen: North Valley
x
Cory
x
bash
x
bash
x
bash
Photos already in place:
D:\Download Folder\cory-fb.jpg (sunglasses, blue sky)
D:\Download Folder\mtke-fb.jpg (Siesta Beach selfie)
Both copied to every project's public/founders/ folder. Will notify when all 5 are live.
[honcho] response -4 saved response (459 chars)
L Stop says:
* Baked for 2m 3s
1 local agent still running
x recap: Goal: ship 5 Translation Bridge sales-page variants for you and Cory to pick a winner.
all 5 sites and redeploying. Next action: wait for Frankie's report and verify the live URLs.
e Agent "Swap founder photos in all 5 sites" completed
[honcho] user-prompt injected conclusions
L UserPromptSubmtt says:
All 5 sites now have your photos in the founders section.
x
Current task:
bash
Frankie is swapping in the Cory and Mike
May 15, 03:13 PM