Timeline

Speaker 1: More than that, right? Fuck shit to news. Get to smoney. Speaker 2: Exactly. Smoney void. Speaker 1: Avalanche leave. Speaker 2: Oh, that reminds me. See, I would have forgot. Let me show you something because I would have built it then never even showed it to you. Um, what the fuck were we...

[Web Browser Content] Ads Manager - Merlino Marketing Campaigns Overview: - VC I GridGen I FB Lead Forms: $84.25 per lead, $50.00 daily budget - VC I PPA I FB Lead Forms: $45.61 per lead, $50.00 daily budget - SCC I TOF Sacramento Takeover: $218.00 daily budget - SSW I NVSP I FB Lead Forms: Various testing and core campaigns Performance Metrics (Last 30 days: Apr 15, 2026 - May 14, 2026): - Total spend for top campaigns: $1,516.41 and $1,505.22 - Impressions: 17,504 and 14,622 - Reach: 5,670 and 7,399 System Notifications: - We're evolving how we measure results: Starting March 17, 2026, click results will report website and in-store conversions only after link clicks. - Total results hidden to improve load time.

Mhm. Yep. That's the way. Yeah, I threw up a— Yeah, you're good. But I threw up a dummy site just because we've been talking about it. Just for... Mhm. Exactly. Shmoney boy.

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[Web Browser Content] Chaser MCP Server — Connect Your AI Agent to Slack Task Management Connect Chaser to your AI agent Let ChatGPT, Claude, and other AI agents assign tasks, run reports, and more. Copy-paste this into your favorite AI tool: Connect me to Chaser (a Slack-native task management tool) via MCP. The server URL is https://api.trychaser.com/mcp. Give me step-by-step setup instructions. Resources: - Product Tour: Take a guided tour - Blog: Tips, updates, and insights - Our Team: Meet the people behind Chaser - FAQ: Everything you need to know Use Cases: - Operations: Keep projects on track - Remote Teams: Stay aligned across time zones - Client Communication: Manage client deliverables - Content Production: Ship content on schedule - Customer Support: Resolve issues faster

Speaker 1: So it is simple, okay, sis. All right, all right, copy. For now, let's just do what we gotta do. So I gotta go into Facebook... Speaker 2: Yeah, true. Speaker 1: ...and then—oh wait, I bookmarked the thing, right? Speaker 2: Yeah, you're good. I set up a dummy site just as we've been talking about, just for shits and giggles.

Right. Yeah. Right. Yeah, we just make a company and then go do it through that. Yeah.

Speaker 1: ...Facebook page. That... Not right now, but that's possible, right? There has to be a way to do that. Speaker 2: Yeah, you just make a company and then build it through that. Yeah. Speaker 1: Through a... so you get a company and then build a business page on Facebook with an ad account and then you use that one? Speaker 2: Yep. Speaker 1: Okay.

I'm all for true white label, and I got no problem letting them know it's you, but we're gonna have a company, though, right? I want to look professional, and I want to invite them so they see, uh, Facebook or Paid Media Gurus have access to your Facebook...

Correct. Mhm, mhm. Right.

"...ads, but you talking about spots in the dashboard nobody goes to, bro. I was like, 'People go to it because I do because I'm a business owner.' That's how I found that shit fucking 20 years ago. Fuck out of here! Like, don't tell me that. So anyway, if I..."

Speaker 1: So Google Ads, if you start digging in to see who has access to what, you clearly see their name. So it's not truly white label, right? And I asked them about it, I was like, "Bro, like you're making me look bad." He goes, "Mike, bro," he goes, "You say you don't know..."

When I did some white label with, uh, whatever their name was, G-Ed, my boy Ed, um, they make an email address to make it look like, you know, it's not their company and shit, but then when you're in the account, you know, if you, and I know you know how to do this, but if you go to the settings...

Nah, yeah, no, it's just you just run it with Leadzy. Like that's how I do it. I just get access to it and I jump in. Yeah.

Speaker 1: You know what I'm trying to say? Like how— Speaker 2: I don't know, you just, you just run it with Leadzy. Like that's how I do it. I just get access to it and I jump in. Speaker 1: So wait a minute. With Leadzy, they see, he sees who he's giving access to. So what I mean is, right, like for instance, let me tell you how...

[Chat Transcript] Michael Merlino: ohh heck yea! that will work my man! lets do it Boom Michael Merlino: 0k I'll set up MERLIN0150FF right now Josh: Got it makes sense. In terms of AI, there's some very very cool stuff Chaser can do. You can now connect Chaser to AI tools like Claude and ChatGPT, click here to get started. You can ask Claude to do things like: Delegate tasks to your team, Generate reports broken down by employee or by client, Summarize what's happening with your tasks. Josh: In terms of recurring revenue, let's set you up as a formal affiliate. Here's what we can do. I'll set up a custom coupon code you can share with your network. Maybe something like MERLIN0150FF to get exclusive perks: 30 day free trial, 15% off for life. In addition to the 15% discount for your referrals, you will get a 15% revenue share every month they use Chaser for 12 months. How does that sound? Michael Merlino: hold on I read that wrong 15% commissions for life baby! lets build

Nice. Yeah. Mhm.

Speaker 1: ...on this guy without having some sort of access or maybe you send them the link and they get into your account, but how do big companies do it? They have, they set up an ad account under the company name and then run, invite, like, you know...

Oh, no. Hold on, I read that wrong. 15% commission for life, baby. Let's build together. Alright, alright, let's get to it. So, yo bro, Dan, listen my brother, there's no way that we could continue to do this beyond...

[Chat Transcript] [Channel: chaser-and-merlino-marketing] Josh (Co-Founder): A note from Josh. It's been a big stretch, we've grown 23x to 1,200+ daily active users. A lot of that is build faster and better. We're raising our next round and want to open it up to the people who helped us grow. If you've been a customer, we'd love to have you beyond being a customer. Reach out on Slack or at jQs.tL@Üyc. Michael Merlino: hey if someone uses my link in this channel do I get affiliate credit? I need to see the updated pricing to make sure my plan is covered. Al in here! lol [System]: 15 replies [System]: 2 external people are from chaser-and-merlino-marketing [Members List]: Alex Steshenko, Josh Martow, Michael Merlino (Owner) [Chat]: cool stuff Chaser can do. You can now connect Chaser to AI tools like Claude. We can set you up as a formal affiliate. Here's what we can do: You can share with your network. Maybe something like MERLIN0150FF to get 15% revenue share every month they use Chaser for your referrals. Michael Merlino: ! lets do it

[Chat Transcript] [Channel: chaser-and-merlino-marketing] Josh (Co-Founder & CEO @ Chaser): It's been a big stretch for Chaser. Since the start of 2025, we've grown 23x to over 175 companies on paid plans, with 1,200+ daily active users and net dollar retention above 115%. We're raising our next round and want to open it up to our customers. Reach out here on Slack or at josh@trychaser.com. Michael Merlino: Hey, if someone uses Chaser because I used it in their Slack channel, do I get affiliate commissions? I need to see the updates, and Josh, hope all is well, can you make sure my plan I can start using now please. Hope ya got AI in here! lol Josh: Got it, makes sense. In terms of AI, there's some very cool stuff Chaser can do. You can now connect Chaser to AI tools like Claude and ChatGPT. You can ask Claude to delegate tasks, generate reports, and summarize what's happening. In terms of recurring revenue, let's set you up as a formal affiliate. I'll set up a custom coupon code (e.g., MERLIN0150FF) for a 30-day free trial and 15% off for life. In addition, you will get a 15% revenue share every month they use Chaser for 12 months. How does that sound? Michael Merlino: Ohh heck yea! that will work my man! lets do it

Anyway, so they're gonna make me a fucking coupon. 15% off, 30-day free trial, 15% off for life. In addition to the 15% discount, you'll receive 15% rev share for 12 months. Wait a minute. Hold on.

[Chat Transcript] Zoom Meeting Workplace Michael Merlino's Personal Meeting Room Participants: Michael Merlino, Dan Kurtz Notification: There is a Person at your Front of House via Phone Link

...all talk and then leave me the fuck alone. I was like, "Fuck this." So I got a bunch of licenses and anyway, I'm on like a private Slack chat, which now I feel important, with like two of the top guys in—I don't know who they are, but one, I think they're like the top guys.

Yo, what up, Hookey? Yeah, yeah, yeah. Nice. Oh, yeah.

Speaker 1: I got them to give me an a fucking affiliate commission, 'cause they don't do that shit. And that shit, yo, that shit gets expensive, son. Speaker 2: Oh yeah. Speaker 1: I spent a... I spent a little grip with them and then I don't even use it. I took all the motherfuckers off Discord when I found out ClickUp has a fucking chat and they could...

[Chat Transcript] [Channel: chaser-and-merlino-marketing] Josh (Co-Founder & CEO @ Chaser): It's been a big stretch for Chaser. Since the start of 2025, we've grown 23x to over 175 companies on paid plans. We're raising our next round and want to open it up to our customers. Reach out here or at josh@trychaser.com. Michael Merlino: Hey, if someone uses Chaser because I used it in their Slack channel, do I get affiliate commissions? I need to see the updates, and Josh, hope all is well. Can you make sure my plan is ready? Hope ya got AI in here! Josh: How many teams do you expect you'll be referring to Chaser? If it's a lot we can set up something more official. Josh: In terms of AI, there's some very cool stuff Chaser can do. You can now connect Chaser to AI tools like Claude and ChatGPT. In terms of recurring revenue, let's set you up as a formal affiliate. I'll set up a custom coupon code (MERLIN0150FF) for a 30-day free trial and 15% off for life. You will get a 15% revenue share every month they use Chaser for 12 months. How does that sound? Michael Merlino: Ohh heck yea! That will work my man! Lets do it.

Speaker 1: Yo, Danny boy! Speaker 2: What up, Hookey? Speaker 1: I'm trying to act like I'm excited, but I'm not. Yo, you know them Chaser people? Chase, I think you said you know who they are, the Slack Chase, you know what I'm talking about? Speaker 2: Yeah, yeah.

[Web Browser Content] Chaser MCP Server — Connect Your AI Agent to Slack Task Management Connect Chaser to your AI agent. Let ChatGPT, Claude, and other AI agents assign tasks, run reports, and more. Copy-paste this into your favorite AI tool: "Connect me to Chaser (a Slack-native task management tool) via MCP. The server URL is https://api.trychaser.com/mcp. Give me step-by-step setup instructions." Chaser empowers teams to get more done in Slack with trackable tasks, automated reporting, and dashboards.

[Web Browser Content] Creatify - Generate winning ads Connect Your Social Accounts Facebook Defective Products | Boyd Law Merlino Marketing - Calendar New Tab Call Tracking CTR Geeks Domain Portfolio Ask Gemini OpenClaw Mission Control Claude (MCP) - trychaser.com/mcp Extract YouTube video transcripts Facebook profile optimization Ads Manager - Meta Merlino Marketing - Dashboard Hermes Agent - Dashboard Developers

[Chat Transcript] [Channel: chaser-and-merlino-marketing] [Monday, April 13th] Josh (Co-Founder & CEO @ Chaser): It's been a big stretch for Chaser. Since the start of 2025, we've grown 23x to over 175 companies on paid plans, with 1,200+ daily active users and net dollar retention above 115%. We're raising our next round, and this time we wanted to open it up to the people who know our product the best. If you've ever thought about getting involved beyond being a customer, I'd love to chat. Reach out here on Slack or at josh@trychaser.com. [Monday, May 11th] Michael Merlino: Hey, if someone uses Chaser because I used it in their Slack channel, do I get affiliate commissions? I need to see the updates, and Josh, hope all is well, can you make sure my plan I can start using now please. Hope ya got AI in here! lol Josh: How many teams do you expect you'll be referring to Chaser? If it's a lot we can set up something more official. Josh: In terms of AI, there's some very cool stuff Chaser can do. You can now connect Chaser to AI tools like Claude and ChatGPT. You can ask Claude to do things like delegate tasks, generate reports, and summarize tasks. In terms of recurring revenue, let's set you up as a formal affiliate. I'll set up a custom coupon code (e.g., MERLINO15OFF) for a 30-day free trial and 15% off for life. In addition, you will get a 15% revenue share every month they use Chaser for 12 months. How does that sound?

[Chat Transcript] [vibe-coders Channel] Dan: whether the first monetization is: - premium curated agent access - agency operating system - custom setups - internal lead-gen machine - how much is sold as SaaS vs DFY/DIY vs API - whether the first go-to-market is agency customers or using it yourselves first But the structural plan was much clearer than in the other recording: * Strata = base * everyone plugs in their specialty * API/server-side access over giving away internals * curated execution system over open marketplace * Voltron stack can also be used to own demand, not just sell tools If you want, I can turn this into a clean artifact in one of these formats: 1. final agreed plan 2. roles and responsibilities matrix 3. what to build first next week Dan: lets get weird with it. Andrew (andrewat@getaistrategy.com): @Dan Can I get that hosting access or some way to use my terminal to access the server for the Wordpress site? Michael Meino: I will be late if we are meeting today.. have to fix something and my family is here

[Chat Transcript] # paidmedia-seoneo-infintechchdesigns Stephen Gilbert 11:58 PM @channel Here are some video scripts as requested, sorry for the delay I've been slammed. Stats look good last 14 tho. UK really picking up and the vietnam and south korea audience was a great idea for Google. GegoryOrtiz 2:18 PM @Stephen Gilbert here's a link to niche edit page for ads specific to Niche Edits on Google Ads. Beth. DSIC 2:19 PM Hi @Gregory Ortiz we are still developing the other pages, but we'll get them all live as soon as we can. GegoryOrtiz 2:19 PM Yea, all good! Just letting Stephen know he can begin the Niche Edit ads for that page since it's done already. Thanks @Beth - DSIC!

[Chat Transcript] Channel: dori-friend-wolfpack Workspace: Merlino Marketing Michael Merlino 12:25 PM Ohh sorry about that ! Habib 12:32 PM Updated checkout links to accept coupon codes now. Thanks @Michael Merlino @Gregory Ortiz Michael Merlino 3:04 PM running a few minutes behind @Dori Friend Event Info: SEO Rockstars 2026 - The Premier SEO & Digital Marketing Conference Friday, May 8th Dallas, January.

[Chat Transcript] #shareholders-stealth-code Elias (11:02 AM): @Gregory Ortiz @Michael Merlino @Brian Hong Hello guys, New updated numbers for April 2026 are available in Drive. I hadn't included DFY revenue from the start. Apologize and please check the numbers and send us the Invoices. Brian Hong (3:04 PM): indexchex.com - Pricing - IndexChex. Choose your credit pack for IndexChex. Get credits for index checking and URL submission. All plans include full platform access with secure payment processing. Michael Merlino (4:29 PM): example Michael Merlino (10:22 AM): 5 external people are from 3 organizations in this channel.

[Chat Transcript] Michael Meino 1:17 PM that folder is empty Dan 1:38 PM She moved it on me Michael Meino 9:06 PM So have him go through the Ad Packages thats the only folder I see with anything, just to confirm? @Dan Dan 9:17 PM Use the master sheet in Admin to vet the Ad packages and get approval @Michael Merlino To the client, this is the trust but verify stage. I need him to make sure that what my copywriting team has in place can be backed up Michael Meino 1:11 PM so this will be our private chat bro and then that one we use with client and can drop in a VA when needed, or etc lol Dan 1:14 PM sounds good

[Chat Transcript] #client-ascend-behavioral-health-internal Dan 1:03 PM (Tuesday, May 12th) Thinking about it, I need him to validate the content in the briefs so I can make these meet compliance. The folder he needs access to is this one: [drive link]. Have him fill out the Creative Sign-Off Sheet to make sure legally and ethically he's covered before I go blast these out and bulk create them. Michael Merlino 1:17 PM Michael Merlino 1:36 PM that folder is empty Dan 1:38 PM She moved it on me Michael Merlino 9:06 PM So have him go through the Ad Packages thats the only folder I see with anything, just to confirm? @Dan Dan 9:17 PM Use the master sheet in Admin to vet the Ad packages and get approval @Michael Merlino. To the client, this is the trust but verify stage. I need him to make sure that what my copywriting team has in place can be backed up. Michael Merlino 1:11 PM (May 13th) so this will be our private chat bro and then that one we use with client and can drop in a VA when needed, or etc lol Dan 1:14 PM sounds good

[Chat Transcript] #client-ascend-behavioral-health-internal Ascend Recovery Center | Drug & Alcohol Addiction Treatment in Palm Beach Gardens, FL GK (9:01 PM): Is GSC and GA on it? Michael Merlino (10:02 AM): Niice! [Zoom Meeting] Michael Merlino's Personal Meeting Room AI Companion has been turned on.

[Web Browser Content] Merlino Marketing - Calendar - Friday, May 15, 2026 Upcoming Events: - DGS Mastermind: 11:30am - 1pm (Zoom: https://zoom.us/j/4930599381) - Merlino X Malone - Beginning the $ Blueprint: 1:00pm - 2:00pm (Google Meet: meet.google.com/bzt-vtuv-wsi) Meeting Details: - Organizer: Andrew Ansley (andrew@getaistrategy.com) - Guests: Michael Merlino, Rob Rizk - Status: 2 yes, 1 awaiting

We on WhatsApp? Oh, Slack. On Slack. Alright, got you. Thank you.

[Chat Transcript] Connecting... zoom Workplace Connecting...

[Chat Transcript] WhatsApp Chats Darren Muzzy: Cmon teach! Brian Castello: 12:37 PM dcl 5.smartseovps.com:777 Username: Userl 6539 pass: #1 Bicyclerider4444 Chris (Nelz): 12:06 PM Robert Nengasca: https://docs.google.com/document/d/1-Xf-h-Hau-ycQEPWEkUW-eECA7zYmYpv4JJCUg Matteo BKK: 10:24 AM Martina Villa: 8:49 AM CC MM (SEO Chat): Hey Mike, just letting you know we are experiencing a power outage right now. Will keep y... Nerdy Romero: Bro, you look like a teenager in that picture, and Chris, maybe an oompa loompa... Brian Kato: Facebook is how I've been communicating with him Eliyas (Gmails): what happen tell me please

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[Web Browser Content] Recent Files: - DDA Financial Summary (Client Income, Labor, Expenses) (l).xlsx - Cloudsite Account Needed - SEO Rockstars: Dori / Gregory / Mike / Brian - AFF Links Bookmarks/Tools: - Creatify - Generate winning ad - Facebook Ads Manager - Call Tracking - Zernio | Social Media API Management - Google Business Profile Locations - Roofing GMBs - Google My Maps

Oh, for real? Alright, so let's do that now and then, if anything, after that, go into that weekly call with these dudes, but this shit's way more important. I'll drop you a Zoom link now. And you good now, or...? Alright, bet. Alright, I'm gonna drop it on...

[Command-Line Output] North Valley # NVSP Rebuild — Resume Handoff 2026-05-15 Project: North Valley Solar Power local SEO rebuild Live (no-indexed): https://nvsp-rebutld.vercel.app GitHub: https://gtthub.com/mmerltn023/nvsp-rebutld (private) NVSP site: https://northvalleysolarpower.com (still live, no domain cutover) [honcho] post-tool-use: Wrote D:\ClaudeDev\00_GITHUB\nvsp-rebutld\.conttnue-here.md Blue heroes killed fleet-wide: All 16 brand-gradient sections converted to light theme. CSS variable redefined and inline white overrides stripped. The why-choose page (and 13 other affected pages) now render with the light hero pattern. Handoff saved to comprehensive resume doc covering: - Live state (730 routes, no-indexed) - Full silo architecture and URL inventory - 15 cities, phones, utilities, and GBP CIDs - Brand identity and image asset paths - 9 open issues and pending items - Phase history (20 phases) - Key files and useful one-liners To resume later: open Claude Code in the project directory, read .continue-here.md and PROGRESS.md, and pick up from the open-issues list. Recap: Goal: rebuild northvalleysolarpower.com as a per-city silo site. Blue heroes killed, handoff saved. Current: 730 routes, https://nvsp-rebutld.vercel.app, still no-indexed.

[Web Browser Content] Friday, May 15, 2026 11:30am - 1:00pm: DGS Mastermind (https://zoom.us/j/4930599381) 1:00pm - 2:00pm: Weekly Meet - Andrew Ansley's Personal Meeting Room (https://us06web.zoom.us/j/3954625073?pwd=815cwr2fQhzZPEgBV) 2:00pm - 3:00pm: Merlino X Malone - Beginning the $ Blueprint Weekly Meet (Google Meet): meet.google.com/bzt-vtuv-wsi Phone: +1 401-285-4739 PIN: 849 328 220# Guests: Andrew Ansley (Organizer), Michael Merlino, Rob Rizk

Yo, what's going on? Calling you back.