Timeline

Everything's already set up for every single one of those campaigns. All I have to do is upload the images and we're off to the races. Two hours.

Speaker 1: ...under audiences, bid strategy. Everything is already set up for every single one of those campaigns. All I have to do is upload the images and we're off to the races. Speaker 2: Fuck yeah. Yo, I gotta show you something. Um, hold on one second. Speaker 1: Yeah.

Speaker 1: Yeah, so let me go pull this shit up. Yeah, but so it went ahead and did everything, what it is, conversions, impressions, lowest costs, everything, all the fields that need to be done: age, gender, audiences, bid strategy.

Speaker 1: ...shit, like how, like that's because I really don't understand that shit. It's like, what the fuck? How could you not read this? Speaker 2: Yeah, but so it went ahead and did everything with the IDs, conversion, compression, lowest costs, everything, all the fields that need to be done, age, gender...

Speaker 1: ...sheets, but it's also sometimes Google Drive doesn't like CSVs. Speaker 2: Yeah. It's like, I don't understand how Claude don't like Excel sheets and CSV. That's the weirdest fucking thing to me in the world. Speaker 1: Yeah. That's some weird coding shit.

[Web Browser Content] North Valley Solar Project Files - B27_vl_envelope_kitchen - B27_v3_doormat_dawn - B27_v4_night_lamp - B32_v2_fridge_chart - batch03_ads_meta_import.csv - batch03_image_manifest Location: My Drive > North Valley Solar User: Merlino

So, that's not... yeah, that's not loading. Let me see if I can get this fucking open. Open with Sheets. Because I know sometimes Google Drive doesn't like CSVs. Yeah, so here's...

Speaker 1: The CSV I've got to go import to Facebook. With all the ads already loaded up, all the copy's already in there. With the links, with the links to the media and everything. Everything's done. Speaker 2: Oh wow. I gotta see this. Speaker 1: Yeah, it's not loading. Let me see if I can get this thing to open.

Made all the images, made all the headlines, made all the copy for all this. And then on top of that, it went ahead and made me the CSV I've got to go import into Facebook with all the ads already loaded up, all the copy's already in here. I just have to upload everything. Done.

Yeah, there's some stuff on the video you got to hear it on the machine. Oh, but it's doing all this in the background. So it wrote all the ads, made all the images, made all the headlines, made all the copy for all this. And then on top of that, it went ahead and made me...

Speaker 1: ...some of those. Speaker 2: Yeah. Speaker 1: Yeah, so then on top of that, for some of them, it, uh, I had to go and do video. Yeah, this one didn't upload the video yet. I got it here locally on the machine, um, to go pop it. But it's, it's doing all this in the background, so it wrote all the ads...

Screen: i hae\ Merlinot Creative Preliminary Discovery May 12 me May 11 me My Drive Type North Valley Solar People • Modified Source X 1 selected lichael Merlino " Creative My Drive Type North Valley Solar Ad Packages • > People • Modified Source ael Merlino Batch 03 — 2026-05-13 North Valley Solar — 827 "This Isn't a Solar Ad" — Ad Package (standalone solar) North Valley Solar — 827 "This Isn't a Solar " — Ad Package (standalone solar) Google DOCS North North Valley Solar — 829 "Name One Other Electricity Option" — Ad Package North Valley Solar — 830 "How Much Have You Paid PG&E?" — Ad Package North Valley Solar — 831 "You Didn't Get Burned by Solar" — Ad Package (standalck North Valley Solar — 832 "10 Years of PG&E Bills, In one Picture" — Ad Package North Valley Solar — 833 "15 Locations. We're

Speaker 1: I can't believe it. This is where... all that shit's been cool, but you know I'm a visual guy, right? So it created... oh, it did! Wow! Okay. Speaker 2: So then on top of that, for some of them, it... I had it go and do video.

Speaker 1: So each one of these is a different copy brief for different ads. So it went ahead and made 20 headlines, 10 hooks, and then the body copy for everything. Speaker 2: Whoa. Speaker 1: And on top of that, it went ahead and generated all the creative for each one. Speaker 2: This is what I...

...all the ad packages. So each one of these is a different copy brief for different ads. So it went ahead, made 20 headlines, 10 hooks, and then the body copy for everything. And on top of that, it went ahead and generated all the creative for each one of those.

[Chat Transcript] Dan Kurtz: https://avalancheleads.com/ [Document Content] North Valley Solar Power — Media Buying Analysis CURRENT-STATE ANALYSIS — YTD 2026 - VC PPA at $38.62 CPL is the best-performing lead-gen campaign. - VC GridGen is fatiguing (frequency 4.03 on $50/day budget). - Account rebuilt in 2026; previous 2025 campaigns are inactive. OBSERVATIONS - VC PPA is outperforming previous benchmarks by 27%. - Event tracking is inconsistent between campaigns (actions:lead vs actions:leadgen.other). HYPOTHESES - VC PPA can scale to $200-300/day. - GridGen needs new creative due to audience fatigue. - PPA framing addresses current PG&E rate concerns better than GridGen's reliability angle.

PPA versus Crugen, his competitor, all that shit. Went through his entire ad account based on all the info you gave me and figured out exactly what needs to be done with those campaigns. On top of that, I took the compliance document that he sent us and went ahead and created all the ads.

PPA versus Gridgen, his competitor, all that shit. Went through his entire ad account based on all the info you gave me and figured out exactly what needs to be done with those campaigns. On top of that, took the compliance document that he sent us and I've gone ahead and created all...

[Web Browser Content] Ads Manager - Manage ads - Campaigns We're evolving how we measure results Starting March 17, 2026, click results will report website and in-store conversions, like purchases, only after link clicks. Engagement results will report these conversions after all other ad actions. Campaigns: North Valley Solar Power (10715...) Active ads: 81 Opportunity score Campaign Performance Table: - VC | GridGen | FB Lead Forms: 18 Leads (Form), $84.25 Cost per result, $50.00 Daily Budget, $1,516.41 Amount spent - VC | PPA | FB Lead Forms: 33 Leads (Form), $45.61 Cost per result, $50.00 Daily Budget, $1,505.22 Amount spent - Various SCC and SSW campaigns listed with $0.00 spend. Actions: Review and publish, Create a view, Search to filter by: name, ID or metrics.

Speaker 1: Oh, while you're doing that, I'll show you real quick since I have the system do it before you share. Speaker 2: Okay. Speaker 1: I'll, uh, so Copybot went through everything, right? So we had the discovery that we did the other day. What's going on, what we'll figure out, what you know, what we're doing.

Speaker 1: Yeah, for sure. Oh, while you're doing that, I'll show you real quick since I have the system do it before you share. I'll, uh, so Copybot went through everything, right? So we had the discovery that we did the other day. What's going on, what we're figuring out, what, you know...

[Chat Transcript] Audio Video Participants Chat Share Pause Layout Annotate Slide control Hide meeting More You are screen sharing Stop share

[Web Browser Content] Ads Manager - Manage ads A Avalanche Leads — One team. Ask Gemini Facebook Ads Manager Starting March 17, 2026, click results will report website and in-store conversions, like purchases, only after link clicks. Engagement results will report these conversions after all other ad actions. Campaigns North Valley Solar Power (10715...) Campaigns | Ad sets | Ads Last 30 days: Apr 15, 2026 - May 14, 2026 Campaign | Delivery | Results | Amount spent | Cost per result | Budget VC I GridGen I FB Lead Forms | Active | 18 Leads (Form) | $84.25 Per Lead (Form) | $50.00 Daily VC I PPA I FB Lead Forms | Active | 33 Leads (Form) | $45.61 Per Lead (Form) | $50.00 Daily SCC I TOF Sacramento Takeover I LEADS | Off | - | - | $218.00 Daily

[Chat Transcript] [Meeting Discussion] ...but they weren't pushed one also. Find them for Remind, Mike Merlino, and D. Bunch of variations with Herc Herman, and Kurtz's, uh, I think we named it FRL.

[Web Browser Content] Select a window or an application that you want to share. Available windows: - Aqua Voice - bash - Documents - Zoom Meeting - Avalanche Leads — One team. One stack. - Chaser MCP Server — Connect Your AI Agent to Slack Task Management - Google Chrome

Speaker 1: Yeah, yeah, word, exactly. All right, now... shit. All right, Ads Manager. Okay. Is this too zoomed in? Wait, hold on, let me share on my bigger monitor. That looks kind of crazy. Hold on. Speaker 2: Yeah, for sure. Speaker 1: I gotta repair the monitor there, go...

Yeah, oh no, you and I have to go and split a fucking chicken parm, like... Oh no, poor us.

[Web Browser Content] Avalanche Leads — One team. One stack. One number to call. WHAT YOU'VE BEEN PAYING FOR Every lead-gen vendor you've hired has had the same broken pattern. BROKEN PATTERN 01: Shared leads. Angi, HomeAdvisor, and Thumbtack sell the same lead to three or four contractors. You are not buying a lead. You are buying a race against three competitors who got the same phone number at the same time. The fastest caller wins. Everyone else paid for nothing. BROKEN PATTERN 02: Six-month onboarding. Traditional agencies — Scorpion, Blue Corona, Townsquare — burn the first 90 days on discovery and audit. You pay a four-figure monthly retainer for two months of nothing. Then you get a quarterly slide deck. The agency calls it a strategy. You call it month four with no leads. BROKEN PATTERN 03: Five vendors, no integration. SEO Guy. Ads Guy. Funnel Guy. GBP Guy. Website Guy. When leads dry up, every one of them blames the others. You become the project manager. The integration layer is supposed to be the agency. It is not. It is you, at 10pm, on a conference call.

[Command-Line Output] Claude Code v1.142, Opus 4.7 (1M context) Directory: D:\ClaudeDev Conversation: User: Hey Oliver, find the Vercel URLs that I pushed, but they weren't pushed here locally. I did a bunch of variations with Herc Herman, Oliver, and you made one also. Find them for me. It has to do with the Siesta Key Private Mastermind, Mike Merlino, and Dan Kurtz, and getting Dan Kurtz's uh I think we named it Fred, the ad agent or some shit like that. You'll find it. Check my backup chat folder if you need to. Ava: There's a whole bunch of them, and you made one also. Find them for me.

[Editor Content] Aqua Voice v0.14.2 Settings Dictionary Replacements Instructions History Network Stats Account Good afternoon, Michael Hold Right Alt to talk into any textbox. SETTINGS Microphone: Default (Mic (Logitech StreamCam)) Transcription Model: Default / Deep Context History [less than a minute ago • 00:33] Hey Oliver, find the Vercel URLs that I pushed, but they weren't pushed here locally. I did a bunch of variations with Herc Herman, Oliver, and Ava. There's a whole bunch of them, and you made one also. Find them for me. It has to do with the Siesta Key Private Mastermind, Mike Merlino, and Dan Kurtz, and getting Dan Kurtz's uh I think we named it Fred, the ad agent or some shit like that. You'll find it. Check my backup chat folder if you need to.

Speaker 1: Cuz bro, especially you, I know you're not scared of a motherfucker. We throw that shit out there, if nobody bites, who gives a fuck? If they bite, then hey, we got paid to have a good time, couple of day maybe, day and a half, and uh... Speaker 2: Yeah, oh no, you and I have to go and split a fucking chicken parm.

[Document Content] 1:10 PM 5/15/2026

[Command-Line Output] Claude Code v24.7.0 v3.13.12 Directory: D:\ClaudeDev [Voice Dictation Transcript] Hey Oliver, find the Vercel URLs that I pushed, but they weren't pushed here locally. I did a bunch of variations with Herc Herman, Oliver, and Ava. There's a whole bunch of them, and you made one also. Find them for me. It has to do with the Siesta Key Private Mastermind, Mike Merlino, and Dan Kurtz.

Check my backup chat folder if you need to. Come on Aqua Voice, paste motherfucker.

Hey Oliver, find the Vercel URLs that I pushed, but they weren't pushed here locally. I did a bunch of variations with Herc Herman, Oliver, and Ava. There's a whole bunch of them, and you made one also. Find them for me. It has to do with the Siesta Key Private Mastermind, Mike Merlino, and Dan Kurtz, and getting Dan Kurtz's uh I think we named it Fred, the ad agent or some shit like that. You'll find it. Check my backup chat folder if you need to.

I made one also, but find them for me. It has to do with the Siesta Key Private Mastermind, Mike Merlino and Dan Kurtz, and getting Dan Kurtz's, uh, I think we named it Fred, the ad agent or some shit like that. You'll find it.

Speaker 1: Hold on a sec. Speaker 2: Yeah. Speaker 1: Hey Oliver, find the fucking Vercel URLs that I pushed, but they weren't pushed here locally. I did a bunch of variations with, uh, Hurk, Herman, Oliver, Ava made one. There's a whole bunch of them and you...

[Command-Line Output] North Valley # NVSP Rebuild — Resume Handoff 2026-05-15 Project: North Valley Solar Power local SEO rebuild Live (no-indexed): https://nvsp-rebutld.vercel.app GitHub: https://gtthub.com/mmerltn023/nvsp-rebutld (private) NVSP site: https://northvalleysolarpower.com (still live, no domain cutover) [honcho] post-tool-use: Wrote D:\ClaudeDev\00_GITHUB\nvsp-rebutld\.conttnue-here.md Blue heroes killed fleet-wide: All 16 brand-gradient sections converted to light theme. CSS variable redefined + inline white overrides stripped. The why-choose page (and 13 other affected pages) now render with the light hero pattern. Handoff saved to .conttnue-here.md — comprehensive resume doc covering: - Live state (730 routes, no-indexed) - Full silo architecture + URL inventory - 15 cities + phones + utilities + GBP CIDs - Brand identity locked in - 5 image asset categories with paths - 9 open issues / pending items - Phase history (20 phases) - Key files + where stuff lives - Useful one-liners (build/deploy, smoke test all 26 silo URLs, em-dash check) - Hard rules in effect To resume later: open Claude Code in the project directory, read .conttnue-here.md + PROGRESS.md, and pick up from the open-issues list.

[Web Browser Content] Projects Overview: - byterover-docs: vercel.json: enable cleanUrls so /quickstart routes to quickstart.html (23h ago on 8.9 master) - lmstudio-developer-docs: api/chat: use raw fetch instead of OpenAI Node SDK (Vercel serverless connection bug) (23h ago on 8.9 main) - ai-serp-video-report: Connect Git Repository (20h ago) - sarasota-austin-flights-june-2026: Connect Git Repository (24h ago) - supermemory-sop-docs: Fix broken homepage and nav links (23h ago on 8.9 main) - srq-aus-flight-options: Connect Git Repository (24h ago) - firecrawl-docs-sop - friender-wiki-docs - duane-forrester-decodes-docs

He said, "Oh, oh, Fred, let me see." If not, I'll tell my terminal to find it. All right, hold on. I'll just tell my terminal to find it. Hold on. I built this a couple variations of a landing page, right, to do like the little thing we spoke about. The location could be changed easily.

[Web Browser Content] Vercel Dashboard - mmerlin023's Projects Projects Overview: - powd-site: 49 videos preview grid - nvsp-rebuild: nvsp-rebuild.vercel.app - kernel-sh-docs: Add cleanUrls to vercel.json - tb-merlinoai: fix: switch iframe src to direct URLs - archangel-v6-workflow: archangel-v6-workflow.vercel.app - ranking-reels-funnel: fix: convert dark features section to white theme - translation-bridge-proactiv/sales/ai-saas/shipfast: feat(founders): swap initials avatars for real Cory + Mike photos - merlino-fleet: Initial commit: Merlino Fleet sales page - Birdseye-ROI: fix: use gpt-4o-mini as OpenAI fallback

I'm almost there because if it doesn't show up in the next four, five scrolls then fuck it, but it should.

Hold on, Rogas, I gotta show you this because maybe you'll see it and be like, "Yeah, just change it to same P, you fucker," and we do it.

[Web Browser Content] Ads Manager - Manage ads Claude (MCP) Avalanche Leads — One team. New Project Ask Gemini Work vercel.com/new?teamSlug=mmerlin023s-projects Claude (MCP) Extract YouTube video transcript Facebook profile optimization Let's build something new Ask to build or enter a Git repository URL Ads Manager - Merlino Marketing New Project Hermes Agent Developers AI/Agent Call Tracking CTR Geeks Contact Form Image Editor Mini Game Finance Calculator Import Git Repository Select a Git provider to import an existing project from a Git Repository. Continue with GitHub Continue with GitLab Continue with Bitbucket Clone Template Vibe Coding Platform: An end to end text-to-app coding platform AI Gateway Demo: An open-source AI chatbot built with Next.js, the AI SDK

[Web Browser Content] Vercel Dashboard - mmerlin023's Projects Projects: - powd-site (proof.merlinoai.com) - nvsp-rebuild (nvsp-rebuild.vercel.app) - kernel-sh-docs - seo-conference-chat - hardaway-ymyl-demo - caliber-digital-internal - tb-merlinoai - archangel-compare - archangel-v5-campaign - archangel-v4-crm - archangel-v2-mosaic - archangel-v3-nexus Recent Activity: - powd: 49 videos preview grid (6m ago) - nvsp-rebuild (13m ago) - kernel-sh-docs: Add cleanUrls to vercel.json

Speaker 1: Sarasota, oh the... uh... Open floor? No. Sarasota, Siesta Key? No, no, no. Oh my god, please, Mike. The shit with Dan. What... I gotta find the project name. Yo, I build too much. I actually need to slow down. What would it be called?

[Web Browser Content] Bookmarks and Shortcuts: - Vercel: vercel.com - Vercel Projects: vercel.com/mmerlin023s-projects - Vercel Crew: vercel.com/merlinocrew - Manus Resources Hub: manus-urls-rgu1vk9gp-mmerlin023s-projects.vercel.app - Git Settings: vercel.com/merlinocrew/merlino-marketing-2026/settings/git - Mission Control: mission-control-psi-livid.vercel.app/settings - Applicant Tracking System: applicant-track-07fhf0g71-mmerlin023s-projects.vercel.app/#performance - Call Log - Legiit - Google Drive - Michael's Fireflies Tracker - CTR Geeks

[Web Browser Content] Avalanche Leads – One team. One stack. One number to call. Dan Kurtz 1:08 PM https://avalancheleads.com BROKEN PATTERN 03 Five vendors, no integration. SEO Guy. Ads Guy. Funnel Guy. GBP Guy. Website Guy. When leads dry up, every one of them blames the others. You become the project manager. The integration layer is supposed to be the agency. It is not. It is you, at 10pm, on a conference call. BROKEN PATTERN 02 Six-month onboarding. Traditional agencies — Scorpion, Blue Corona, Townsquare — burn the first 90 days on discovery and audit. You pay a four-figure monthly retainer for two months of nothing. Then you get a quarterly slide deck. The agency calls it a strategy. You call it month four with no leads. BROKEN PATTERN 01 Shared leads. Angi, HomeAdvisor, and Thumbtack sell the same lead to three or four contractors. You are not buying a lead. You are buying a race against three competitors who got the same phone number at the same time. The fastest caller wins. Everyone else paid for nothing. Every lead-gen vendor you've hired has had the same broken pattern.

[Chat Transcript] Zoom Meeting: Michael Merlino's Personal Meeting Room Participants: Michael Merlino, Dan Kurtz Chat: Dan Kurtz (1:08 PM): https://avalancheleads.com/

Screen: O 1:08 PM 5/15/2026