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[Web Browser Content] Merlin Marketing - Ads Manager Active Tools: - Facebook Ads Manager - Hermes Agent - Call Tracking - CTR Geeks - Meta Developers Navigation: - Facebook - Lead Tracking Dashboard - Blog - Ask Gemini - Claude (MCP) - Facebook profile optimization

That's all we ever fucking talk about is true attribution. Um, let me... I'm just going to actually ask him quick. Yo, and then I gotta tell you something also because he just announced it in the, in our mastermind, so he's not keeping it quiet, so not that it's a secret, but...

[Web Browser Content] WhatConverts - Lead Tracking for Marketing Dashboard - Leads Tracked this Week (248) Lead Name | Type | Source | Status | Duration Jon Rodriguez | Lead | capture + leads | Completed | 1h 50m Miranda Lin | Lead | lead + tracking | In Progress | 1h 12m Troy Kobe | Lead | capture + leads | Completed Emily Griffen | Lead | lead tracking | Completed Alex Wakefield | Lead | capture + leads | In Progress Top Lead Sources: Google: 1,241 Facebook: 484 Google Ads: 756 Newsletter: 545 Leads by Product: Buick: 634 Ford: 281 GMC: 209 Jeep: 1,209 Lexus: 240 Features for Agencies, Marketers, Franchises, and Businesses. Industries served include Hospitality, Automotive, Dental, HVAC, Finance, Health, Law, Real Estate, and Education.

Speaker 1: ...people that use this. I don't think this com— go ahead, go ahead. Speaker 2: I was gonna say, I've heard a lot of good about it, but I don't know how much exactly it's gonna... Speaker 1: Let me ask Brian also, 'cause I didn't ask him that and I wonder, I mean, he should know that that's what I meant because we...

[Web Browser Content] ify X A Connect X Run Paic X Ip.usecc Defectiv Merlino New Tab Chaser Blog I Cc whatconverts.com

Screen: Creatify •Claude (MCP) x A Connect X (W Run Paid usecortana.ai/blog x Ip.usecor x Defective Merlino Ads Manager - Man.. New Tab Merlino Marketing -... Chaser Hermes Agent Blog I COI URL - Das... Ask Gemini o Work x Claude (MCP) Extract YouTube video t... Facebook profile optim... Developers Call Tracking CTR Geeks All Ad Attribution Data & Analytics Growth Strategy Meta Ads Sales Operations FORM PIXEL FILL CAPI FULL-FUNNEL + VALUE-WEIGHTED 95% + COVERAGE ADDS: QUALIFIED, SHOWED. PURCHASED, CAPI FEEDBACK DUAL-VERIFICATION 85-95% COVERAGE ADDS: CROSS-REFERENCED MATCHES, PRIORITY SERVER-SIDE 65-80% COVERAGE ADDS: BOOKED CAWS, CRM EVENTS @ PIXEL-ONLY 40-60% COVERAGE TRACKING: CLICKS, PAGE VIEWS, FORM FILLS 0000 META PIXEL — BROWSER COMPLEMENT. COMPETE X BROKEN: DUPLICATE EVENTS V/ CORRECT: SIN

Speaker 1: Mhm. Yeah. Mhm. Yeah. Speaker 2: I do. Um, one of the things I just threw it in the chat. I don't know if you've ever used it, but I was looking at WhatConverts? Speaker 1: I don't... yeah, I've heard... I was gonna say I've heard a lot of good about it, but I don't know how much exactly it's gonna...

Speaker 1: That's what we've been chasing, true attribution. Like the journey, what were the touchpoints? You have any experience with that stuff, Dan? Speaker 2: I do. Um, one of the things I just threw in chat, I don't know if you've ever used it, but I was looking at WhatConverts. Speaker 1: Yep. Well, I know a lot of...

So when we run a report, we say, "Hey, this person first clicked the Facebook ad, then two days later they went to Instagram, a week later they found a LinkedIn post," right? 'Cause that's what... that's what some of these tools... I don't know if this Facebook one does, right? But that's...

...that, third that, you know, etcetera and etcetera. And also, because I'm doing this guy's SEO and social, I need full path attribution also because and we're doing an agency, so we need full attribution.

Mhm. Yeah. Yeah. So those are the two things. Yeah, that's what I was gonna say, 'cause yeah.

Speaker 1: ...always more creative, more creative. You've solved that issue, right? At the... the at... sorry, Dan, you solved all them other issues. The only thing I don't know is, like, how are we tracking how... actually, where did they come from? Did we get them on the second...

Speaker 1: ...it solves problems that we're having. Now bro, this is your department, right? But like... Speaker 2: Yeah. Speaker 1: I've ran ads before, I just don't like doing it, right? And these are the reasons why: attribution, and then checking up on the creatives. Oh, we need more...

Yeah, mm-hmm. Right, yeah, yep, mm-hmm.

Speaker 1: ...designed to sustain and make sure. Check, check, check, check, check. We have agents make sure no new software comes out that could save us a bunch of money, but once we have a bunch of data in one tool, I'm not moving unless something's going to save a ridiculous amount of money or...

Lastly, I got you in my back pocket. I just want the best system with the best attribution tracking. I don't care what it costs because the customer one way or another's paying for it, not me, right? And then we got the automation and whatever, you know, we got your brain behind it.

Yo, he said run the ads and use that link that I sent ya, that I sent you. So, uh, I want you to check it out. You don't got to let me know right now, right? We could... let's set this guy's ads up, but let me know because bro, look, when I do anything Dan, one, especially...

Yeah, yeah, that's—that's their percentage model. Yeah. Mm-hmm.

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Screen: Creatif) x A Connec X (6 Run Pa X Ip.usec x Defecti Merlinc X oo Ads Manager New - Man... x Chaser x Blog I x HYROS - Das... Ask Gemini o Work x •Claude (MCP) hyros.com/pricing-ai-tracking Extract YouTube video t... Claude (MCP) Facebook profile optim... Ad Tracking Merlino Marketing -... Pricing Results AIR agent Hermes Agent Agencies Developers HYROS Call Tracking Login Hey there! CTR Geeks Get Started Al Remarketing Al tracking Get started with Hyros Increase total sales 3-5% on average Business pricing Business pricing Tracked monthly revenue (up to) Shopify pricing Agency pricing Let me know if you have any questions about HYROS. I'm an EXPERT on tracking and paid advertising so feel free to hit me with technical or marketing question. I'm standing by here if you need me.... Marcelo •

I don't think I would. I'm not saying no, but I don't know. All right, look, this is what I want to bring up, homes. The thing that he showed me, he said is like the best thing to use if you're using GHL. And you know Vihang knows his shit, dog, right? So he's like, if you're using GHL...

Speaker 1: Yeah, so... Speaker 2: Track monthly revenue, oh, but it goes based on how much the company's making. Speaker 1: Yeah, yeah, that's their percentage model. Speaker 2: So we would have to make them pay for this. So, okay, the thing I sent, so yeah, still not what we're—not what I—

Yeah, that's their new system, Air. So, you plug it into...

[Web Browser Content] HYROS: Tracking proven to increase AD ROI For the most complex attribution challenges Navigation: - Ad Tracking - AI Remarketing - Pricing - Results - Agencies - Developers - Call Tracking - Login / Sign up Chat Transcript: Marcelo: Hey there! Let me know if you have any questions about HYROS. I'm an EXPERT on tracking and paid advertising so feel free to hit me with technical or marketing question. I'm standing by here if you need me....

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Speaker 1: From what I'm seeing in their pricing structure for what's just the tracking, you're looking at 230 a month. Speaker 2: Oh word? Speaker 1: Yeah, here. Speaker 2: Track AI remarketing. Oh shit. What the fuck is AI remarketing? Speaker 1: This new system...

Speaker 1: Yeah. They do, yeah, they do. They have a new model. Yeah, from what I'm, from what I'm seeing in their pricing structure for what, just the tracking, you're looking at 230 a month? Yeah. Here, let me throw this over.

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[Web Browser Content] Cortana AI - Ad Attribution & Growth Insights Blog Articles: 1. How to Fix CAPI Event Duplication Without Losing Data (May 14, 2026 | Matei Parvu | 8 min) If your pixel and CAPI both fire for the same conversion, Meta counts it twice. This article explains how to achieve accurate data by moving from dual-source double counting to single-source clean data. 2. Marketing Attribution Software That Actually Tells You What's Working (May 5, 2026 | Matei Parvu | 9 min) Discusses how most attribution software tracks clicks or conversions, but few track revenue, and outlines four attribution approaches. 3. Facebook Conversion API vs Pixel: What Actually Works After iOS 18 Explains that Meta Pixel and Conversion API are complementary; the pixel captures frontend signals while CAPI handles server-side events. Technical Concepts: - Pixel (Browser): Tracks clicks, page views, retargeting, FBCLID capture. - CAPI (Server): Tracks booked calls, qualified leads, purchases, revenue, form fills. - Data Strategy: Moving from broken duplicate events (2 events counted) to correct single-source clean data (1 event counted).

Speaker 1: ...just cold and shit and it's been a big, big pain in the ass for us. He said he don't use Hyros because of the percentage, but they might have a new model, which I need to check about that actually. Speaker 2: Yeah, they do. They have a new model. Speaker 1: Is it a flat rate? No...

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[Chat Transcript] Meeting: Michael Merlino's Personal Meeting Room Participants: Michael Merlino, Dan Kurtz Dan Kurtz (1:08 PM): https://avalancheleads.com/ You (1:14 PM): https://lp.usecortana.ai/ads?fbclid=lwY2xjawROM8VleHRuA2FlbQlxMQBicmlkETFkUktFbENRM3FITk01VjJSc3JOYwZhcHBfaWQQMjlyMDM5MTc40DlwMDg5MgABHkcMd2z6YKrQ8GaZ4Lr3s2vOYgWDgTNjiQiPK2snEacBnkjdOm9bNqbf2x aem hx6rjLRGdzq9zevNelqdTw https://www.usecortana.ai/

Speaker 1: ...can help you increase lead quality while also decreasing your... Speaker 2: If I heard him in Spanish, I would know he is trying to sell me a car. Yeah. Mm-hmm.

Yo, check that shit that I sent, right? So aside from Hyros, but their website don't even do nothing, bro. Anyway, Bihong told me, 'cause I was asking him about attribution, plus you know we run ads...

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[Web Browser Content] CORTANA Developers WE WILL HELP YOU GET CUSTOMERS FROM ADS LESS AD SPEND WHILE INCREASING LEAD QUALITY IN 45 DAYS Watch This Live Demo To See How Attribution Table ROAS: $12,595,378.28 Total Spend: $2,954,383.92 Cost Per Lead: $590 Cost Per Submit: $36.50 Date Range: Apr 01, 2026 - Apr 30, 2026 Features: Meta Ads, Tracking Pixels, Conversion Setup, AI Ad Optimization, URL Builder

[Chat Transcript] Text to display https://lp.usecortana.ai/ads?fbclid=lwY2xjawROM Link https://lp.usecortana.ai/ads?fbclid=lwY2xjawR0 Cancel Save

[Chat Transcript] Michael Merlino's Personal Meeting Room Participants: Michael Merlino, Dan Kurtz Dan Kurtz 1:08 PM: https://avalancheleads.com/ You 1:14 PM: https://lp.usecortana.ai/ads

Speaker 1: Sounds like a fucking scam. I don't know, is it me or does that guy's voice sound like a fucking scam? Speaker 2: It does, right? It sounds like he's like just here to get you. Speaker 1: If I heard him in Spanish, I would know he is trying to sell me a car.

[Chat Transcript] Michael Merlino's Personal Meeting Room Participants: Michael Merlino Dan Kurtz Chat: Dan Kurtz 1:08 PM: https://avalancheleads.com/ System: Recording on. Who can see your messages?

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[Web Browser Content] Run Paid Ads...? 🛑 We'll help... - CEO Of Cortana AI - Matei Parvu | Facebook [Facebook Sidebar/Navigation] Michael A Merlino Meta AI Manus AI Friends Professional dashboard Memories Saved See more [Main Feed Content] CEO Of Cortana AI - Matei Parvu [Post Content] The Attribution Dashboard Agencies Are Switching To. [Link Preview] LP.USECORTANA.AI Hyros Killer? [Interaction Elements] Like | Comment | Share [Notifications] Ammar Abbas Alvi - Confirm / Delete Keith L Evans and 8 others have birthdays today. [Footer] 2 comments 3 shares Comment as Michael A Merlino

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[Web Browser Content] Garret Acott (May 12): "Okay, added an agents.md file to the LLM router system today. FINALLY, I have a development partner... No more bipolar coding BS." Patrick Smith: "As a non-coder, could you elaborate on what this all means?" Messenger Chat: Martina (Mike's assistant) to Kyle Konet: "Got it, thanks for sending that over. I'm going to pass this to Mike now so he can review the GBP..." Matei Parvu (CEO of Cortana AI): "If you're doing GoHighLevel stuff, this is good."

Speaker 1: Yeah, yeah. That sounds like that fucking chick from Halo, but yeah. Speaker 2: Well, you're here because you want to make more money from your ads, right? And in this video, I'm going to show you exactly how top marketers like this are spending $2.9 million to generate 12 and a half million in return within a 30-day span by using Cortana. And specifically, I'm going to walk you through how Cortana...

[Web Browser Content] Michael A Merlino Meta AI Manus AI Friends Professional dashboard Memories Saved Groups See more CEO Of Cortana AI - Matei Parvu April 6 Run Paid Ads...? We'll help you get customers from ads for 17% less ad spend or we don't want your money... How It Works: AI Tracks Your Ad Conversions AI Optimizes Your Ads Based On Purchases AI Reports On Ad Spend Revenue Your Benefits: Scale Ad Spend Without Losing Profitability Access a Dashboard With Revenue Per Campaign We Set It Up For You Click "Learn More" to book a call and see if your business qualifies Matei Parvu's Post Metrics: COST/CALL, COST PER OFFER, ROAS, COST PER SHOW, C.A.C, CLOSE%

Speaker 1: You ever heard of this shit here? It's called Cortana AI? Speaker 2: That sounds like that fucking chick from Halo, but yeah. Speaker 1: Um, this... alright, so... Speaker 3: Oh you bitch, you want to make more money from your ads? Speaker 1: This guy's voice is crazy.

Speaker 1: ...has to do with that stuff, because you use GHL, right? Speaker 2: Yeah. Speaker 1: All right, hold on.

[Command-Line Output] North Valley NVSP site: https://northvalleysolarpower.com (still live, no domain cutover) [honcho] post-tool-use captured: L PostToolUse:Write says: Wrote D:\ClaudeDev\00_GITHUB\nvsp-rebuild\.continue-here.md (doc: Resume Handoff) Both done. https://nvsp-rebuild.vercel.app NVSP Rebuild - Blue heroes killed fleet-wide: All 16 var(--brand-gradient) sections converted to light theme. CSS variable redefined + inline white overrides stripped. The why-choose page (and 13 other affected pages) now render with the light hero pattern. Grep proof: 0 remaining uses. Handoff saved to continue-here.md — comprehensive resume doc covering: - Live state (730 routes, no-indexed, em-dash free) - Full silo architecture + URL inventory - 15 cities + phones + utilities + GBP CIDs - Brand identity locked in - 5 image asset categories with paths - 9 open issues / pending items - Phase history (20 phases) - Key files + where stuff lives - Useful one-liners (build/deploy, smoke test all 26 silo URLs, em-dash check) - Hard rules in effect To resume later: open Claude Code in the project dir, read .continue-here.md + PROGRESS.md, and pick up from the open-issues list. [honcho] response saved response (1000 chars) L Stop says: * Baked for 10m 24s Recap: Goal: rebuild northvalleysolarpower.com as a per-city silo site. Current: 730 routes deployed to https://nvsp-rebuild.vercel.app, no-indexed, blue heroes just killed, handoff saved at .continue-here.md. Next: tell me what to work on.