pieces

Speaker 1: ...sheets, but it's also sometimes Google Drive doesn't like CSVs. Speaker 2: Yeah. It's like, I don't understand how Claude don't like Excel sheets and CSV. That's the weirdest fucking thing to me in the world. Speaker 1: Yeah. That's some weird coding shit.

[Web Browser Content] North Valley Solar Project Files - B27_vl_envelope_kitchen - B27_v3_doormat_dawn - B27_v4_night_lamp - B32_v2_fridge_chart - batch03_ads_meta_import.csv - batch03_image_manifest Location: My Drive > North Valley Solar User: Merlino

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[SUGGESTED_QUERY] batch03_ads_meta_import.csv file

[SUGGESTED_QUERY] North Valley Solar project assets

Website: drive.google.com/drive/folders/18xUV9GUMqpbE4x-sF00XsCKz17TGR3D8

Tag: north-valley-solar Source: CLOUD_LLM

So, that's not... yeah, that's not loading. Let me see if I can get this fucking open. Open with Sheets. Because I know sometimes Google Drive doesn't like CSVs. Yeah, so here's...

Speaker 1: The CSV I've got to go import to Facebook. With all the ads already loaded up, all the copy's already in there. With the links, with the links to the media and everything. Everything's done. Speaker 2: Oh wow. I gotta see this. Speaker 1: Yeah, it's not loading. Let me see if I can get this thing to open.

Made all the images, made all the headlines, made all the copy for all this. And then on top of that, it went ahead and made me the CSV I've got to go import into Facebook with all the ads already loaded up, all the copy's already in here. I just have to upload everything. Done.

Yeah, there's some stuff on the video you got to hear it on the machine. Oh, but it's doing all this in the background. So it wrote all the ads, made all the images, made all the headlines, made all the copy for all this. And then on top of that, it went ahead and made me...

Speaker 1: ...some of those. Speaker 2: Yeah. Speaker 1: Yeah, so then on top of that, for some of them, it, uh, I had to go and do video. Yeah, this one didn't upload the video yet. I got it here locally on the machine, um, to go pop it. But it's, it's doing all this in the background, so it wrote all the ads...

Screen: i hae\ Merlinot Creative Preliminary Discovery May 12 me May 11 me My Drive Type North Valley Solar People • Modified Source X 1 selected lichael Merlino " Creative My Drive Type North Valley Solar Ad Packages • > People • Modified Source ael Merlino Batch 03 — 2026-05-13 North Valley Solar — 827 "This Isn't a Solar Ad" — Ad Package (standalone solar) North Valley Solar — 827 "This Isn't a Solar " — Ad Package (standalone solar) Google DOCS North North Valley Solar — 829 "Name One Other Electricity Option" — Ad Package North Valley Solar — 830 "How Much Have You Paid PG&E?" — Ad Package North Valley Solar — 831 "You Didn't Get Burned by Solar" — Ad Package (standalck North Valley Solar — 832 "10 Years of PG&E Bills, In one Picture" — Ad Package North Valley Solar — 833 "15 Locations. We're

[SUGGESTED_QUERY] PG&E solar marketing campaign copy

[SUGGESTED_QUERY] Michael Merlino Dan Kurtz Zoom meeting

[SUGGESTED_QUERY] North Valley Solar ad packages review

Website: https://drive.google.com/drive/folders/15hjkqei411sLzzelQenuC2RxpMZkETYT

Website: https://drive.google.com/drive/folders/13c5GYX1BqgX9KAIJJOQ5tPbyZLgtbaw

Website: https://drive.google.com/drive/folders/1QGfTGNgAFQFINehVQnbYMeJoDC1felFz

Speaker 1: I can't believe it. This is where... all that shit's been cool, but you know I'm a visual guy, right? So it created... oh, it did! Wow! Okay. Speaker 2: So then on top of that, for some of them, it... I had it go and do video.

Speaker 1: So each one of these is a different copy brief for different ads. So it went ahead and made 20 headlines, 10 hooks, and then the body copy for everything. Speaker 2: Whoa. Speaker 1: And on top of that, it went ahead and generated all the creative for each one. Speaker 2: This is what I...

...all the ad packages. So each one of these is a different copy brief for different ads. So it went ahead, made 20 headlines, 10 hooks, and then the body copy for everything. And on top of that, it went ahead and generated all the creative for each one of those.

[Chat Transcript] Dan Kurtz: https://avalancheleads.com/ [Document Content] North Valley Solar Power — Media Buying Analysis CURRENT-STATE ANALYSIS — YTD 2026 - VC PPA at $38.62 CPL is the best-performing lead-gen campaign. - VC GridGen is fatiguing (frequency 4.03 on $50/day budget). - Account rebuilt in 2026; previous 2025 campaigns are inactive. OBSERVATIONS - VC PPA is outperforming previous benchmarks by 27%. - Event tracking is inconsistent between campaigns (actions:lead vs actions:leadgen.other). HYPOTHESES - VC PPA can scale to $200-300/day. - GridGen needs new creative due to audience fatigue. - PPA framing addresses current PG&E rate concerns better than GridGen's reliability angle.

[SUGGESTED_QUERY] Michael Merlino Dan Kurtz meeting notes

[SUGGESTED_QUERY] VC PPA vs GridGen campaign performance

[SUGGESTED_QUERY] North Valley Solar Power media buying analysis

Website: https://drive.google.com/drive/folders/lHLkmuSOXuS9mZ-xMDZngOQNJPAKJ6X_z

PPA versus Crugen, his competitor, all that shit. Went through his entire ad account based on all the info you gave me and figured out exactly what needs to be done with those campaigns. On top of that, I took the compliance document that he sent us and went ahead and created all the ads.

PPA versus Gridgen, his competitor, all that shit. Went through his entire ad account based on all the info you gave me and figured out exactly what needs to be done with those campaigns. On top of that, took the compliance document that he sent us and I've gone ahead and created all...

[Web Browser Content] Ads Manager - Manage ads - Campaigns We're evolving how we measure results Starting March 17, 2026, click results will report website and in-store conversions, like purchases, only after link clicks. Engagement results will report these conversions after all other ad actions. Campaigns: North Valley Solar Power (10715...) Active ads: 81 Opportunity score Campaign Performance Table: - VC | GridGen | FB Lead Forms: 18 Leads (Form), $84.25 Cost per result, $50.00 Daily Budget, $1,516.41 Amount spent - VC | PPA | FB Lead Forms: 33 Leads (Form), $45.61 Cost per result, $50.00 Daily Budget, $1,505.22 Amount spent - Various SCC and SSW campaigns listed with $0.00 spend. Actions: Review and publish, Create a view, Search to filter by: name, ID or metrics.

[SUGGESTED_QUERY] Facebook conversion measurement update March 2026

[SUGGESTED_QUERY] Merlino Marketing ad campaign results

Website: https://adsmanager.facebook.com/adsmanager/manage/campaigns?act=1071572478173595&nav_entry_point=ads_account_quality&columns=name%2Cdelivery%2Crecommendations_guida...

Speaker 1: Oh, while you're doing that, I'll show you real quick since I have the system do it before you share. Speaker 2: Okay. Speaker 1: I'll, uh, so Copybot went through everything, right? So we had the discovery that we did the other day. What's going on, what we'll figure out, what you know, what we're doing.

Speaker 1: Yeah, for sure. Oh, while you're doing that, I'll show you real quick since I have the system do it before you share. I'll, uh, so Copybot went through everything, right? So we had the discovery that we did the other day. What's going on, what we're figuring out, what, you know...

[Chat Transcript] Audio Video Participants Chat Share Pause Layout Annotate Slide control Hide meeting More You are screen sharing Stop share

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[Web Browser Content] Ads Manager - Manage ads A Avalanche Leads — One team. Ask Gemini Facebook Ads Manager Starting March 17, 2026, click results will report website and in-store conversions, like purchases, only after link clicks. Engagement results will report these conversions after all other ad actions. Campaigns North Valley Solar Power (10715...) Campaigns | Ad sets | Ads Last 30 days: Apr 15, 2026 - May 14, 2026 Campaign | Delivery | Results | Amount spent | Cost per result | Budget VC I GridGen I FB Lead Forms | Active | 18 Leads (Form) | $84.25 Per Lead (Form) | $50.00 Daily VC I PPA I FB Lead Forms | Active | 33 Leads (Form) | $45.61 Per Lead (Form) | $50.00 Daily SCC I TOF Sacramento Takeover I LEADS | Off | - | - | $218.00 Daily

[SUGGESTED_QUERY] Facebook Ads Manager lead form conversion analysis

[SUGGESTED_QUERY] VC and SCC lead generation campaign metrics

[Chat Transcript] [Meeting Discussion] ...but they weren't pushed one also. Find them for Remind, Mike Merlino, and D. Bunch of variations with Herc Herman, and Kurtz's, uh, I think we named it FRL.

[SUGGESTED_QUERY] Kurtz project naming discussion

[SUGGESTED_QUERY] Project variations discussion meeting transcript

[SUGGESTED_QUERY] Zoom meeting notes Mike Merlino Herc Herman

Person: Kurtz

[Web Browser Content] Select a window or an application that you want to share. Available windows: - Aqua Voice - bash - Documents - Zoom Meeting - Avalanche Leads — One team. One stack. - Chaser MCP Server — Connect Your AI Agent to Slack Task Management - Google Chrome

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