Speaker 1: Mhm. Yeah. Mhm. Yeah.
Speaker 2: I do. Um, one of the things I just threw it in the chat. I don't know if you've ever used it, but I was looking at WhatConverts?
Speaker 1: I don't... yeah, I've heard... I was gonna say I've heard a lot of good about it, but I don't know how much exactly it's gonna...
May 15, 05:18 PM
Speaker 1: That's what we've been chasing, true attribution. Like the journey, what were the touchpoints? You have any experience with that stuff, Dan?
Speaker 2: I do. Um, one of the things I just threw in chat, I don't know if you've ever used it, but I was looking at WhatConverts.
Speaker 1: Yep. Well, I know a lot of...
May 15, 05:18 PM
So when we run a report, we say, "Hey, this person first clicked the Facebook ad, then two days later they went to Instagram, a week later they found a LinkedIn post," right? 'Cause that's what... that's what some of these tools... I don't know if this Facebook one does, right? But that's...
May 15, 05:18 PM
...that, third that, you know, etcetera and etcetera. And also, because I'm doing this guy's SEO and social, I need full path attribution also because and we're doing an agency, so we need full attribution.
May 15, 05:17 PM
Mhm. Yeah. Yeah. So those are the two things. Yeah, that's what I was gonna say, 'cause yeah.
May 15, 05:17 PM
Speaker 1: ...always more creative, more creative. You've solved that issue, right? At the... the at... sorry, Dan, you solved all them other issues. The only thing I don't know is, like, how are we tracking how... actually, where did they come from? Did we get them on the second...
May 15, 05:17 PM
Speaker 1: ...it solves problems that we're having. Now bro, this is your department, right? But like...
Speaker 2: Yeah.
Speaker 1: I've ran ads before, I just don't like doing it, right? And these are the reasons why: attribution, and then checking up on the creatives. Oh, we need more...
May 15, 05:17 PM
Yeah, mm-hmm. Right, yeah, yep, mm-hmm.
May 15, 05:17 PM
Speaker 1: ...designed to sustain and make sure. Check, check, check, check, check. We have agents make sure no new software comes out that could save us a bunch of money, but once we have a bunch of data in one tool, I'm not moving unless something's going to save a ridiculous amount of money or...
May 15, 05:17 PM
Lastly, I got you in my back pocket. I just want the best system with the best attribution tracking. I don't care what it costs because the customer one way or another's paying for it, not me, right? And then we got the automation and whatever, you know, we got your brain behind it.
May 15, 05:16 PM
Yo, he said run the ads and use that link that I sent ya, that I sent you. So, uh, I want you to check it out. You don't got to let me know right now, right? We could... let's set this guy's ads up, but let me know because bro, look, when I do anything Dan, one, especially...
May 15, 05:16 PM
Yeah, yeah, that's—that's their percentage model.
Yeah. Mm-hmm.
May 15, 05:16 PM
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May 15, 05:16 PM
I don't think I would. I'm not saying no, but I don't know. All right, look, this is what I want to bring up, homes. The thing that he showed me, he said is like the best thing to use if you're using GHL. And you know Vihang knows his shit, dog, right? So he's like, if you're using GHL...
May 15, 05:16 PM
Speaker 1: Yeah, so...
Speaker 2: Track monthly revenue, oh, but it goes based on how much the company's making.
Speaker 1: Yeah, yeah, that's their percentage model.
Speaker 2: So we would have to make them pay for this. So, okay, the thing I sent, so yeah, still not what we're—not what I—
May 15, 05:15 PM
Yeah, that's their new system, Air. So, you plug it into...
May 15, 05:15 PM
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Marcelo: Hey there! Let me know if you have any questions about HYROS. I'm an EXPERT on tracking and paid advertising so feel free to hit me with technical or marketing question. I'm standing by here if you need me....
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May 15, 05:15 PM
Speaker 1: From what I'm seeing in their pricing structure for what's just the tracking, you're looking at 230 a month.
Speaker 2: Oh word?
Speaker 1: Yeah, here.
Speaker 2: Track AI remarketing. Oh shit. What the fuck is AI remarketing?
Speaker 1: This new system...
May 15, 05:15 PM
Speaker 1: Yeah. They do, yeah, they do. They have a new model. Yeah, from what I'm, from what I'm seeing in their pricing structure for what, just the tracking, you're looking at 230 a month? Yeah. Here, let me throw this over.
May 15, 05:15 PM
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Cortana AI - Ad Attribution & Growth Insights
Blog Articles:
1. How to Fix CAPI Event Duplication Without Losing Data (May 14, 2026 | Matei Parvu | 8 min)
If your pixel and CAPI both fire for the same conversion, Meta counts it twice. This article explains how to achieve accurate data by moving from dual-source double counting to single-source clean data.
2. Marketing Attribution Software That Actually Tells You What's Working (May 5, 2026 | Matei Parvu | 9 min)
Discusses how most attribution software tracks clicks or conversions, but few track revenue, and outlines four attribution approaches.
3. Facebook Conversion API vs Pixel: What Actually Works After iOS 18
Explains that Meta Pixel and Conversion API are complementary; the pixel captures frontend signals while CAPI handles server-side events.
Technical Concepts:
- Pixel (Browser): Tracks clicks, page views, retargeting, FBCLID capture.
- CAPI (Server): Tracks booked calls, qualified leads, purchases, revenue, form fills.
- Data Strategy: Moving from broken duplicate events (2 events counted) to correct single-source clean data (1 event counted).
May 15, 05:15 PM