pieces

Speaker 1: The whole key is like you create that interdependency and it's like man there's that mutual desire to work with one another and help each other cash in on what our passions are and what we do best. I'm like dude I will never make you talk to a client one day in your life if you make sure all the...

And the whole key is like if you create that interdependency and it's like, man, there's that mutual desire to work with one another and help each other cash in on what our passions are and what we do best. I'm like, dude, I will never make you talk to a client one day in your life.

Speaker 1: See like, man, listen, if you did this a little bit different, you could really grow your business. Um, but what, you know, we're looking at is like how do we get to a place where we position other people where we can help them grow while we grow, and then...

Better at getting people to see like, man, listen, if we did this a little bit different, you could really grow your business. Um, but what, you know, we're looking at is like how do we get to a place where we position other people where we can help them grow while we grow.

The key is, it's like, okay, who could be smartest when we're actually playing to things that matter. And, you know, the thing that matters to me is like what I'm—what I am really good at is I'm really good on the client relationship side, I'm really good on the strategy side, and I'm really good at getting people to—

But the key is, it's like, okay, who could be smartest when we are actually playing for things that matter? And you know, the thing that matters to me is like what I'm what I am really good at, um, is I'm really good on the client relationship side, I'm really good on the strategy side, and I'm really good...

Speaker 1: The analogy of, you know, if you and I are walking through the woods and we see a bear, I don't have to run faster than the bear, I just gotta run faster than you. Speaker 1: Because there's no, there's no perfect, right? Speaker 2: No, that's true. That's a very good way to put it. Speaker 1: But the...

SEO for me is like real simple. It's like that analogy of, you know, if you and I are walking through the woods and we see a bear, I don't gotta run faster than the bear, I just gotta run faster than you, right? Cause there's no—there's no perfect, right?

Speaker 1: ...successful at SEO, but a lot of people suck at SEO. [laughter] Speaker 1: The problem is, is like when you run into the map pack or somebody like you... but the key is, is like, like SEO for me is like real simple. It's like that...

Point to the the number one reason that that we're successful at SEO is because a lot of people suck at SEO. Now the the problem is is like when you run into the Map Pack with somebody like you, uh but the key is is like like...

And for me, like, you know, I look at it and I'm like, man, uh, you know what? The reason I'm good at SEO and Sam's good at SEO is because we've taken time to learn from people like you and others. But at the same point, too, the the number one reason that that we're...

And everything is always about who's around you. And for me, like, you know, I look at it and I'm like, man, uh, you know what? The reason I'm good at SEO and Sam's good at SEO is because we've taken time to learn from people like you and others, but at the same point...

Speaker 1: ...a couple of other very key team members, but, you know, what I'm at a point of doing now is like, you know, that whole, truly, that Avengers thing, which is like, man, how do you put the right people together? Because the success in everything is always about who's around you.

I'm really, really blessed to have people like Samantha and I got a couple of other very key team members, but, you know, what I'm at a point in doing now is like, you know, that whole truly that Avengers thing, which is like, man, how do you put the right people together? Because the success...

...$400 a month client and just just started chipping it together and but then I knew that like if you could, you got to take the time to build the right team because I think that team is always everything and I've been really, really blessed with people like Samantha and I got...

But like dude, I'm not kidding you, I took like a $400 a month client and just, just started chipping it together. And, but then I knew, I'm like, if you could, you gotta take the time to build the right team, because I think that team is always everything. And, and I've been really...

[Web Browser Content] Meet - Merlino X Malone - Beginning the $ Blueprint Participants: - Michael Merlino - Samantha Little - Chris Malone Meeting Context: - Merlino Marketing Studios - Discussion: Beginning the $ Blueprint - Tools mentioned: Ads Manager, Call Tracking, CTR Geeks, Domain Portfolio, Claude (MCP), Gemini

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Speaker 1: I mean, look, whether you like your life or not in business is based on who your business partners are. Um, and, and so like honestly I think the best thing that could have happened was COVID hit because it forced me to take action to just move on. But like dude, I'm not kidding you, I took like a...

agency and, man, you know how it goes. Whether you love your life or not in business is based on who your business partners are. And, and so like, honestly, that was probably the best thing that could have happened was COVID hit because it forced me to, to take action and just move on.

The crazy thing is to like restart the business like literally dead in the middle of COVID. Um, and uh, so I I had a little bit of equity in another business. Samantha was working with me uh at that point. And uh we were just in a different agency. And uh...

Yeah. Well, you know the crazy thing is too, like we started the business like literally dead in the middle of COVID. Um, and so I, I had a little bit of equity in another business. Samantha was working with me at that point, and we were just at a different...

Last year when we were looking for speakers, Brian Cato, he was like, "Yo, you know someone." He wasn't in your business, he was just like, "Chris Malone does that shit on the highest level, like, that's someone you might want to talk to." So that was, I think that was how I originally reached out.

Speaker 1: That's it. Speaker 2: Yep. Yep.

...compete you signed. So yeah, having someone like yourself, Chris, 'cause me and you've never like kicked it one-on-one, but I'm just gonna let you know, bro, I already know you do monstrous numbers, right? Like I've heard in a good way, like, "Yo," and I think it was actually Kenny...

multiple exits, his own business and helped other people exit and opened up people's minds to like, you know, you don't have to hold on to what you have forever and if there's certain situations you could sell it off and do it again in a different area, depends what kind of non-

He doesn't really know SEO. He don't need to know SEO. He knows how to run a fucking company. Or he knows how to—sorry Samantha, I curse a lot. Uh, you know, he has connections, right? It's who he—he's—whatever it might be. So, last year we brought Joe Lau [?]. He—he's done...

All day long. Right. Yep.

See, some people are wired different. But when you see someone, whether it's a learning or a—man, if he could do it, I could do it, right? You talk to someone that gets off the stage, like, that does, you know, $20 million, $100 million a year, and then he don't really look like he's that much smarter than you, you're like, "Wait a minute, I can do that."

You can learn a whole bunch of shit and not make no money. And then that's not really fair, that's not fair for your family. And there's a lot of that in our realm, and even I suffer from that shit. I could be making 10 or 100x more money than I do, not that I don't make money...

Speaker 1: ...forward to it. Speaker 2: Yep. Speaker 1: No, you're good. Hey. You're all good.

Speaker 1: She's always had this tradition of bringing people no one heard of. She's always done that. Speaker 2: Yep. Speaker 1: And people that know what they're doing. Sorry my camera's so zoomed in. I don't know, I don't use Google Meet. It feels a little awkward though. Speaker 2: Yeah, all good. Speaker 1: And the other one is...

Speaker 1: It's looking a lot better now that we know you're gonna bless the stage, teach 'em son. Speaker 2: I got you, I'm actually looking forward to it. Speaker 1: I'm trying to bring out some real... we had a call yesterday, me and my partners, and I was like, you know, there's two things I want to keep Doris...

Speaker 1: Big Mike, what's happening? How you doing, brother? Yeah, things... life treating you well? Man, I love that. I love that. Uh, how's speakers looking for... for the conference? [laughter] I got you. I'm actually looking for...

[Web Browser Content] Meet - Merlino X Malone - Beginning the $ Blueprint Participants: - Michael Merlino - Chris Malone - Samantha Little Context: - Merlino Marketing - Ads Manager - Call Tracking - CTR Geeks - Domain Portfolio - Hermes Agent Meeting URL: meet.google.com/jkv-gcje-ncx

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Speaker 1: Hey Mike, what's happening? Speaker 2: What's going on, baby? Speaker 1: How you doing, brother? Speaker 2: Chillin', chillin', man. Hanging in there. Speaker 1: Yeah, life treating you well? Speaker 2: Yes, yes, yes it is. Speaker 1: Man, I love that. I love that. Uh, how's speakers looking for, uh, for, uh...

[Web Browser Content] Meet - Merlino X Malone - Beginning the $ Blueprint Participants: - Samantha Little Active Tools/Tabs: - Direct Mail API - Ads Manager - Merlino Marketing - Hermes Agent - Call Tracking - CTR Geeks - Domain Portfolio - Mission Control - Claude (MCP) Meeting Link: meet.google.com/jkv-gcje-ncx

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