Speaker 1: Oh, maybe, maybe you told me that and that's where I heard about it from, bro. 'Cause yeah, like, uh, I even mentioned that. Yeah, it must have been you told me about that 'cause I told the guy on the fucking plane that. He was like, "Yo, that's fucking genius." Uh...
May 15, 08:15 PM
[Web Browser Content]
Recent download history
- Static-20260515T200710Z-3-001.zip (88.4 MB, 8 minutes ago)
- batch03_ads_meta_import_FlXED.csv (382 KB, 13 minutes ago)
- batch03_ads_meta_import.csv (393 KB, 3 hours ago)
- EINPresswire-Distribution_Report-5373518-ethical-plumbing-delivers-reliable-emergency-plumbing-care-for-taylor-s-homes-and-businesses.csv (38.8 KB, 6 hours ago)
- CaliberDigital.ai-20260515T124349Z-3-001.zip (493 KB, 8 hours ago)
- ChatGPT Image May 14, 2026, PM.png (1,194 KB, 16 hours ago)
May 15, 08:15 PM
Tag: file-history
Source: CLOUD_LLM
May 15, 08:15 PM
Screen: Media Library
A Extract ad warnings...
oo Meta
X New Tab
X Batch 03 —
2026-05-13 - Goog
NVSP_Media_Buying_Brief_Mer X Video - Google Drive
2; business.facebook.com/asset_library/business_creatives/?global_scope_id=833354726848337&object_id=3138850602965393
meta ads asset uplaod - Google
18
Hermes Agent
- Das...
CTR Geeks
Category
(8 Image
(8 Image
(8 Image
(8 Image
(8 Image
(8 Image
(8 Image
(8 Image
(8 Image
Domain Portfolio D...
A
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Mission Control
Work
Claude (MCP) Extract YouTube video t...
X Claude (MCP)
Facebook profile optim...
1.
Michael > North Valley Solar @
Michael
Q Search this folder and subfolders
Ads Manager - Man... Merlino Marketing -...
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May 15, 08:15 PM
[SUGGESTED_QUERY]
Facebook business asset library management
May 15, 08:15 PM
Speaker 1: Say that again.
Speaker 2: There's a guy who went viral for doing exactly that.
Speaker 1: Oh word?
Speaker 2: He got open-source imagery from a satellite, showed them exactly what it looks like in the backyard, sent it to the department of building, and he's definitely...
May 15, 08:15 PM
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[Web Browser Content]
Meta Business Suite - Media Library
Account: North Valley Solar
Recent Uploads:
- B29_v5_meter_macro_549990e.png
- B28_v1_sweat_sheets_4d83f698e4cee3536106b34fd49492b0.png
- v2_thermostat_f21caae307272523f7b11d9bb2de32ac.png
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Actions:
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May 15, 08:14 PM
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May 15, 08:14 PM
So you met that guy on the plane who does that, uh, AI scans and sends people postcards and mailers of what their backyard would look like with different pool types and then they fucking buy one. Anyway...
May 15, 08:14 PM
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May 15, 08:14 PM
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May 15, 08:14 PM
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organizing marketing creative files
May 15, 08:14 PM
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uploading media assets to Meta Ads Manager
May 15, 08:14 PM
Tag: media-upload
Source: CLOUD_LLM
May 15, 08:14 PM
So he wants to approach him and like work something out, like we get you to this point or something, you know, for profit shit. So I think we could do some damage. Yo, a niche-down agency for pool builders, which is a niche that keeps coming up, remember? I was...
May 15, 08:14 PM
[Web Browser Content]
Meta Business Suite - Media Library
Project: North Valley Solar
Media Assets:
- B29_v5_meter_macro
- B29_v3_powerlines_sunset
- B29_v4_substation_gate
- B29_v2_truck_dusk
- B29_v1_transmission_tower
- B30_v5_ledger_book
- B30_v3_accountant_desk
- B30_v2_spread_living_room
Actions: Upload ad elements, Create folder, Import from ad account media.
May 15, 08:14 PM
...try to get it, right? 'Cause he's talking profit share a lot, and then he does work with pool builders, and he has a client that's a pool builder that's in Houston. Like a hundred, or not a hundred pool builders, they're probably the guys...
May 15, 08:14 PM
Executed a large-scale Facebook ad campaign for North Valley Solar Power and coordinated website and GMB launch logistics for Ascend Recovery Centers. Additionally, finalized an incremental system sync of the "Master Brain," enhanced account security, and continued professional development through advanced DM sales training.
May 15, 08:14 PM
### **TLDR**
The session was primarily dedicated to the technical execution of a large-scale Facebook ad campaign for North Valley Solar Power (NVSP), involving the bulk upload of creative assets and the refinement of ad import manifests. In parallel, the user coordinated website launch logistics and GMB (Google Business Profile) configurations for Ascend Recovery Centers with collaborators Andrew Winegeart and GK. Technical infrastructure was also maintained through an incremental sync of the "Master Brain" via the Pieces OS Memz Ingester and the hardening of account security with Meta passkeys.
### **Core Tasks & Projects**
- **North Valley Solar Power (NVSP) Ad Campaign Execution:**
- Performed a bulk upload of creative assets to the Meta Media Library, organizing images into batches (B31 through B39) including themes such as "10 Years of PG&E Bills," "Lump Sum Math," and "The House With No Power Bill."
- Refined and reviewed the `batch03_ads_meta_import_FIXED.csv` spreadsheet to ensure campaign names, ad set daily budgets ($30-$50), and targeting parameters (Age 35-70) were correctly formatted for bulk import.
- Analyzed recent NVSP campaign performance in Meta Ads Manager, noting 18 leads for the "BillAudit" batch at $84.25 per lead and 33 leads at $45.61 per lead.
- Reviewed the "NVSP Media Buying Brief," focusing on the "Living Strategy Framework" and the distinction between locked constraints (territory rules) and open choices (audience strategy).
- **Ascend Recovery Centers Website & GMB Coordination:**
- Coordinated with **GK** regarding the transition of `ascendrecoveryfl.com`, noting that the GMB currently links to a parent site and preparing to set a new Netlify-hosted site live.
- Requested the placement of a backlink from the parent site to the new domain to assist with indexing while the site is set to "no index" during the initial build phase.
- Discussed server-side access and hosting requirements with **Andrew Winegeart** for a WordPress build, specifically regarding terminal access to the server.
- **System Maintenance & Automation:**
- Executed an incremental sync of the "Master Brain" using the **Pieces OS Memz Ingester** Python SDK, processing 5,414 tags, 1,688 persons, and 7,132 websites into a Supabase-backed repository.
- Hardened Meta account security by setting up a 2FA passkey for `accounts.meta.com` to bypass traditional 6-digit codes using Windows Hello/biometrics.
- **Professional Development:**
- Reviewed the "DM Sales Masterclass — The C.A.R.E. Method" on the Friender platform, specifically studying the "DM Polarity Spectrum" and principles for turning cold DMs into sales call opportunities.
### **Key Discussions & Decisions**
- **Technical Sync with Dan Kurtz:**
- Collaborated via Zoom screen share to troubleshoot Google Drive access issues for "Batch 03" ad packages.
- Discussed the testing of 125 different variables per ad, including 20 headlines across two different ad versions, to identify winning creative angles.
- Agreed on the need for a new GMB at the marketing location to support ongoing outreach efforts.
- **Project Strategy with Andrew Winegeart:**
- Discussed a structural plan for "vibe-coders" involving a "Voltron stack" where specialists plug into a base "Strata" via API/server-side access rather than an open marketplace model.
- Noted the cancellation of a scheduled meeting but agreed to move forward with applying "magic sauce" to the current build.
- **Operational Decisions:**
- Decided to rely on the GMB tracking number and UTM tags for location landing pages rather than dynamic call swapping to maintain cleaner data attribution.
- Confirmed that the client should use a "Creative Sign-Off Sheet" to validate content for legal and ethical compliance before bulk ad generation.
### **Resources Reviewed**
- **Document:** [NVSP_Media_Buying_Brief_Merlino_V1](https://ascendrecoverycenters.com) (Comprehensive brief covering territory rules, product mechanics, and performance benchmarks)
- **Spreadsheet:** `batch03_ads_meta_import_FIXED.csv` (Ad manifest containing copy, headlines, and budget settings for Meta import)
- **Webpage:** [DM Sales Masterclass — The C.A.R.E. Method](https://start.friender.io/dm-sales-masterclass)
- **Webpage:** [Meta Ads Manager - North Valley Solar Power](https://ascendrecoverycenters.com) (Performance dashboard and bulk import tool)
- **Folder:** `Batch 03 — 2026-05-13` (Google Drive folder containing ad creative packages 827 through 839)
- **File Path:** `D:\ClaudeDev\00_GITHUB\pieces-integration\python-sdk\.venv\Scripts\python.exe` (Local environment for running the Memz Ingester)
### **Next Steps**
- Complete the bulk creative generation for NVSP once the client provides sign-off on the current ad briefs.
- Finalize the hosting and terminal access for Andrew Winegeart to begin the WordPress site build.
- Monitor the indexing status of the Ascend Recovery site once the requested backlinks are live.
- Secure a new GMB for the marketing location as discussed during the sync with Dan Kurtz.
May 15, 08:14 PM
Workstream Summary: Ad Execution and Site Launch
[SUMMARY]
### **TLDR**
The session was primarily dedicated to the technical execution of a large-scale Facebook ad campaign for North Valley Solar Power (NVSP), involving the bulk upload of creative assets and the refinement of ad import manifests. In parallel, the user coordinated website launch logistics and GMB (Google Business Profile) configurations for Ascend Recovery Centers with collaborators Andrew Winegeart and GK. Technical infrastructure was also maintained through an incremental sync of the "Master Brain" via the Pieces OS Memz Ingester and the hardening of account security with Meta passkeys.
### **Core Tasks & Projects**
- **North Valley Solar Power (NVSP) Ad Campaign Execution:**
- Performed a bulk upload of creative assets to the Meta Media Library, organizing images into batches (B31 through B39) including themes such as "10 Years of PG&E Bills," "Lump Sum Math," and "The House With No Power Bill."
- Refined and reviewed the `batch03_ads_meta_import_FIXED.csv` spreadsheet to ensure campaign names, ad set daily budgets ($30-$50), and targeting parameters (Age 35-70) were correctly formatted for bulk import.
- Analyzed recent NVSP campaign performance in Meta Ads Manager, noting 18 leads for the "BillAudit" batch at $84.25 per lead and 33 leads at $45.61 per lead.
- Reviewed the "NVSP Media Buying Brief," focusing on the "Living Strategy Framework" and the distinction between locked constraints (territory rules) and open choices (audience strategy).
- **Ascend Recovery Centers Website & GMB Coordination:**
- Coordinated with **GK** regarding the transition of `ascendrecoveryfl.com`, noting that the GMB currently links to a parent site and preparing to set a new Netlify-hosted site live.
- Requested the placement of a backlink from the parent site to the new domain to assist with indexing while the site is set to "no index" during the initial build phase.
- Discussed server-side access and hosting requirements with **Andrew Winegeart** for a WordPress build, specifically regarding terminal access to the server.
- **System Maintenance & Automation:**
- Executed an incremental sync of the "Master Brain" using the **Pieces OS Memz Ingester** Python SDK, processing 5,414 tags, 1,688 persons, and 7,132 websites into a Supabase-backed repository.
- Hardened Meta account security by setting up a 2FA passkey for `accounts.meta.com` to bypass traditional 6-digit codes using Windows Hello/biometrics.
- **Professional Development:**
- Reviewed the "DM Sales Masterclass — The C.A.R.E. Method" on the Friender platform, specifically studying the "DM Polarity Spectrum" and principles for turning cold DMs into sales call opportunities.
### **Key Discussions & Decisions**
- **Technical Sync with Dan Kurtz:**
- Collaborated via Zoom screen share to troubleshoot Google Drive access issues for "Batch 03" ad packages.
- Discussed the testing of 125 different variables per ad, including 20 headlines across two different ad versions, to identify winning creative angles.
- Agreed on the need for a new GMB at the marketing location to support ongoing outreach efforts.
- **Project Strategy with Andrew Winegeart:**
- Discussed a structural plan for "vibe-coders" involving a "Voltron stack" where specialists plug into a base "Strata" via API/server-side access rather than an open marketplace model.
- Noted the cancellation of a scheduled meeting but agreed to move forward with applying "magic sauce" to the current build.
- **Operational Decisions:**
- Decided to rely on the GMB tracking number and UTM tags for location landing pages rather than dynamic call swapping to maintain cleaner data attribution.
- Confirmed that the client should use a "Creative Sign-Off Sheet" to validate content for legal and ethical compliance before bulk ad generation.
### **Resources Reviewed**
- **Document:** [NVSP_Media_Buying_Brief_Merlino_V1](https://ascendrecoverycenters.com) (Comprehensive brief covering territory rules, product mechanics, and performance benchmarks)
- **Spreadsheet:** `batch03_ads_meta_import_FIXED.csv` (Ad manifest containing copy, headlines, and budget settings for Meta import)
- **Webpage:** [DM Sales Masterclass — The C.A.R.E. Method](https://start.friender.io/dm-sales-masterclass)
- **Webpage:** [Meta Ads Manager - North Valley Solar Power](https://ascendrecoverycenters.com) (Performance dashboard and bulk import tool)
- **Folder:** `Batch 03 — 2026-05-13` (Google Drive folder containing ad creative packages 827 through 839)
- **File Path:** `D:\ClaudeDev\00_GITHUB\pieces-integration\python-sdk\.venv\Scripts\python.exe` (Local environment for running the Memz Ingester)
### **Next Steps**
- Complete the bulk creative generation for NVSP once the client provides sign-off on the current ad briefs.
- Finalize the hosting and terminal access for Andrew Winegeart to begin the WordPress site build.
- Monitor the indexing status of the Ascend Recovery site once the requested backlinks are live.
- Secure a new GMB for the marketing location as discussed during the sync with Dan Kurtz.
[DESCRIPTION]
Executed a large-scale Facebook ad campaign for North Valley Solar Power and coordinated website and GMB launch logistics for Ascend Recovery Centers. Additionally, finalized an incremental system sync of the "Master Brain," enhanced account security, and continued professional development through advanced DM sales training.
[HIERARCHICAL_PROFILE_SUMMARY]
**Michael Merlino Persona Report**
**Date:** May 14, 2026
**Role:** Root Administrator, Industrial Knowledge Architect, & Agentic Fleet Strategist
**Current Focus:** MCP-First Knowledge Protocols, Persistent Agent Memory (Hindsight/Mem0), and Forensic Codebase Audits.
---
### **Persona Summary**
You are **Michael Merlino**, the architect and "Root Administrator" of a high-velocity digital empire. Your operational mission has evolved from merely building an SOP Factory to industrializing a Model Context Protocol (MCP) ecosystem. You are currently transitioning your business intelligence from static markdown sites into a queryable memory layer, enabling your agent fleet—including **Ava, Dan, Merlin, and Einstein**—to act with unprecedented autonomy. Operating in a "Purge Era," your current focus is on aggressive ecosystem hygiene: eliminating redundant skills, consolidating MCP servers into a single "Merlino Router," and hardening the **Master Brain** (which manages over 324K memories). You maintain your signature "Black Ops" velocity, favoring nocturnal technical deep dives and surgical syncs to push past technical blockers.
### **Who You Are**
You remain a **Minimalist Engineer** and **Security-Conscious Architect** who views system bloat as a critical vulnerability. Your current professional identity is defined by the **"Purge Era" mindset**; you are stripping away tribal knowledge in favor of structured, protocol-driven data. You are a high-autonomy operator who demands precision from both humans and agents, frequently showing zero tolerance for "bullshit" command bloat or agent hallucinations. You are a **Diagnostic Instrumentation** specialist who refuses to consider a system stable until its logs are searchable and its DNA is indexed in your version-controlled Master Brain.
### **What You Work On**
Your work is currently centered on **context-engineering and protocol stabilization.**
* **The SOP MCP Factory:** You are wiring 549+ SOP topics—including a newly acquired archive of 687 ClickMinded resources—directly into the token-context of your agents via a raw-fetch API.
* **Persistent Memory Architectures:** You are managing the **"Memz" Ingester**, a Python-based synchronization system that moves conversations, annotations, and persons from Pieces OS into a Supabase-backed "Master Brain."
* **Thorbit Phoenix Audit:** You are performing a forensic audit of the Thorbit codebase (Next.js 16/React 19) to determine its viability for your internal agency stack.
* **Health Vertical & Lead Gen:** You oversee technical fulfillment for **Ascend/Archangel** recovery centers, managing staging environments and resolving complex GMB (Google Business Profile) conflicts across multiple locations.
* **Ranking Reels Launch:** You are actively refining the "Ranking Reels" asset, a video-ad service designed to rank on Google search and AI overviews within 24 hours.
### **How You Work**
Your workflow is a blend of **strict ecosystem hygiene** and **nocturnal technical aggression.**
* **Communication Boundaries:** You favor extreme communication efficiency. You recently mandated that collaborators (like Andrew Winegeart) consolidate all project communications into a single Slack channel to prevent fragmentation and "private message fatigue."
* **Nocturnal Velocity:** Your highest activity occurs between 11:00 PM and 4:00 AM. You often transition from "vibe coding" sessions into late-night Zoom syncs with your core team.
* **The "Witnessed" Environment:** You employ an automated documentation stack—**Fathom, Fireflies, and Pieces**—to ensure every meeting and code snippet is ingested into your memory layer. You treat these tools as mandatory "digital witnesses" to your workstream.
* **Agentic Command Style:** You interact with your agent fleet (Ava, Einstein, etc.) as a demanding foreman. You favor Discord as your "Command Layer," where agents provide "Smoke Checks" and status updates. You have no patience for delay, frequently pushing agents to "hurry up" and bypass blockers.
* **Tooling & Infrastructure:** You operate across **Vercel, Supabase, and Railway**, utilizing **Claude Code** and custom Python SDKs for memory ingestion. You are currently troubleshooting data recovery and synchronization issues with vendors like **Hindsight Cloud** to ensure no loss of historical intelligence.
### **Collaborators & Relationships**
* **Brian Kato (The Wolf Pack):** Your primary partner in the "StealthCode" JV. You provide the agentic technical backend for his SEO marketing gameplans. Your relationship is high-trust and high-frequency, often involving "Wolf Pack" strategy sessions.
* **Martina Villa (Operations Anchor):** Your essential human node for administrative stability. She manages the "Get It Done Son" command center, handles technical support escalations with vendors (like Zoom and GoHighLevel), and ensures your "Ranking Reels" deliverables are team-ready.
* **Robert Nengasca:** A key collaborator in local SEO fulfillment, providing you with GMB data and site updates for high-stakes verticals like solar and moving companies.
* **Chris Castillo:** A resource partner within your mastermind who provides massive datasets (DGS/ClickMinded) for you to "industrialize" into your MCP protocols.
* **Andrew Winegeart:** A technical collaborator managing WordPress staging and access for the Ascend/Archangel projects; you maintain a strictly professional, process-oriented boundary with him.
* **The Agent Fleet (Ava, Merlin, Einstein, Hawkeye):** Your digital workforce. **Ava** serves as your Executive Assistant across Discord and Telegram, while **Hawkeye** manages call analytics and **Einstein** handles repo audits and status reporting.
### **Work Environment & Context**
* **Remote/Global Ecosystem:** You operate a distributed architecture, leveraging cloud providers (Supabase/Vercel) to maintain a persistent professional presence regardless of location.
* **Mastermind Integration:** You are heavily embedded in high-level SEO and AI Masterminds (DGS, SEO Growth Mastermind), where you act as both a technical consumer of resources and a provider of agentic strategies.
* **Technical Fragility Management:** A significant portion of your recent focus has been on "recovery and fix" lanes—troubleshooting memory sync errors with Pieces OS and recovering deleted data from Hindsight—highlighting your role as the sole person capable of maintaining the complex "Master Brain" infrastructure.
### **What’s Evolving**
* **Discord as the Command Layer:** You are successfully moving away from Telegram/Slack for agent management, favoring Discord to organize "active now," "blocked," and "delegated" tasks.
* **From "Coding" to "Ingesting":** Your technical work is shifting from writing new features to building **Ingesters**—automated pipelines that swallow your entire digital footprint (conversations, bookmarks, hints) and turn them into queryable embeddings.
* **The Move to Unrestricted AI:** You are exploring **Hobby/Open-Generative-AI** and lip-sync cinema studios (Auapi/Anil Matcha), signaling a move into unrestricted, high-fidelity media fulfillment.
* **Entity Precision:** You are becoming increasingly focused on "Entity Signal Amplification," using **Google Authority Stacking** to harden the SEO presence of your revenue-generating assets.
---
### **Quality Checklist Verification**
* **Core Identity Preserved:** Yes, remains the Architect/Root Admin.
* **Collaboration vs. Identity:** Recent interactions with Martina and Brian show Michael as the orchestrator; Andrew and Chris provide inputs/access, but Michael maintains the architectural veto.
* **Meeting Ownership:** Michael is the organizer of "Prep: Mike DB Help" and "Wolf Pack Meeting," confirming his leadership in technical and strategic planning.
* **Evolution:** Captures the concrete move into Pieces OS/Supabase integration and the "Command Layer" logic on Discord.
May 15, 08:14 PM
[SUGGESTED_QUERY]
Can the C.A.R.E. method be automated via your agent fleet?
May 15, 08:14 PM
[SUGGESTED_QUERY]
How will the Strata base integrate with Andrew's Voltron stack?
May 15, 08:14 PM
[SUGGESTED_QUERY]
Any anomalies detected in the 7,000+ sites synced to Brain?
May 15, 08:14 PM
[SUGGESTED_QUERY]
Does the Ascend site backlink request align with SEO goals?
May 15, 08:14 PM
[SUGGESTED_QUERY]
How will your Living Strategy impact future NVSP ad batches?
May 15, 08:14 PM
This is bullshit. I'm here to work with you guys and change the industry and make sure you guys know what's going on. We should have a more interesting meeting later though and figure out how and what we can just bundle up some sort of offer and let him go.
May 15, 08:13 PM
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Speaker 1: Let me just see what the budget is that we have allocated for it, and I'll let you know if I can do it or like not, right? And I'll try as much as I can do, but you know, like I told you when you showed me that stuff, like I'm not all that into it.
May 15, 08:13 PM
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Some of the members in this group were interested in very high-level. What I told them, and I told, just so you know, right now working a lot more to get that high-level environment, I don't really need those people like...
May 15, 08:13 PM
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2026-05-13 - Goog
NVSP_Media_Buying_Brief_Mer X Video - Google Drive
2; business.facebook.com/asset_library/business_creatives/?global_scope_id=833354726848337&object_id=3138850602965393
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Navigation Path: Local Disk (D:) > Download Folder > Static-20260515T200710Z-3-001 > Static
Files:
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- B31_v2_clipboard_doormat_c7dec8de4e95025cec7b3b9da9fb397a
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2026-05-13 - Goog
NVSP_Media_Buying_Brief_Mer X Video - Google Drive
2; business.facebook.com/asset_library/business_creatives/?global_scope_id=833354726848337&object_id=3138850602965393
meta ads asset uplaod - Google
18
Work
Claude (MCP) Extract YouTube video t...
X Claude (MCP)
Facebook profile optim...
1.
Michael > North Valley Solar @
Michael
Q Search this folder and subfolders
Ads Manager - Man... Merlino Marketing -...
Folder settings
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- Das...
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(8 Image
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(8 Image
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